Content Creation

This skill should be used when users need to create marketing content, write copy, generate captions, craft calls-to-action, or develop ad text. Trigger phrases include: "write copy", "create ad", "marketing content", "caption for", "call to action", "post idea", "content for instagram/facebook/linkedin".

Platform Specifications

Instagram

• Post caption: Up to 2,200 characters (optimal: 125-150)
• Bio: 150 characters
• Hashtags: 3-5 relevant (avoid spam)
• Reels: 15-90 seconds
• Stories: 15 seconds per slide
• Image: 1080x1080 (square), 1080x1350 (portrait)

Facebook

• Post: Up to 63,206 characters (optimal: 40-80)
• Ad headline: 25-40 characters
• Ad description: 125 characters
• Video: Up to 240 minutes (optimal: 1-3 min)
• Image: 1200x630 (link posts), 1200x1200 (feed)

LinkedIn

• Post: Up to 3,000 characters (optimal: 150-300)
• Article: No limit (optimal: 1,500-2,000 words)
• Headline: 120 characters
• Image: 1200x627 (link), 1080x1080 (feed)

Twitter/X

• Tweet: 280 characters
• Thread: Multiple tweets connected
• Image: 1200x675 or 1200x1200
• Video: Up to 2:20 minutes

TikTok

• Caption: 2,200 characters (optimal: 100-150)
• Video: 15 seconds to 10 minutes (optimal: 21-34 sec)
• Hashtags: 3-5 trending + niche

Copywriting Formulas

AIDA (Attention-Interest-Desire-Action)

1. Attention: Hook that stops the scroll
2. Interest: Problem or benefit that resonates
3. Desire: Solution and emotional connection
4. Action: Clear call-to-action

Example:

STOP scrolling if you're tired of zero engagement.
Most small businesses post daily but get nothing back.
Our clients went from 50 to 500+ likes per post in 30 days.
DM "GROW" to get our free content calendar.

PAS (Problem-Agitate-Solution)

1. Problem: State the pain point
2. Agitate: Make it worse, show consequences
3. Solution: Present your offer as the answer

Example:

Spending hours on content that nobody sees?
Every hour wasted is a potential customer lost to your competitor.
Our proven templates get 3x more reach with half the effort.
Link in bio to download free.

BAB (Before-After-Bridge)

1. Before: Current painful situation
2. After: Dream outcome achieved
3. Bridge: Your product/service as the path

Example:

Before: Posting randomly, hoping something works.
After: A clear content strategy that brings leads while you sleep.
Bridge: Our Digital Marketing Masterclass shows you exactly how.
Enroll now - link in bio.

Content Types by Platform

Instagram Content Mix

• 40% Educational (tips, how-tos, tutorials)
• 30% Entertaining (memes, trends, behind-scenes)
• 20% Promotional (products, offers, testimonials)
• 10% Inspirational (quotes, success stories)

LinkedIn Content Mix

• 50% Thought leadership (insights, opinions)
• 25% Educational (industry tips, research)
• 15% Personal stories (lessons, failures, wins)
• 10% Promotional (services, achievements)

Facebook Content Mix

• 35% Community (questions, polls, discussions)
• 30% Educational (guides, tips)
• 20% Entertaining (videos, memes)
• 15% Promotional

Hashtag Strategy

Instagram Hashtag Structure

• 1-2 broad hashtags (1M+ posts): #marketing #business
• 2-3 medium hashtags (100K-1M): #digitalmarketingtips
• 2-3 niche hashtags (10K-100K): #smallbusinessmarketing

LinkedIn Hashtags

• Use 3-5 maximum
• Mix industry (#B2Bmarketing) with general (#leadership)
• Check trending hashtags in your field

TikTok Hashtags

• 1 trending hashtag
• 2-3 niche hashtags
• Consider branded hashtag for campaigns

Call-to-Action Templates

Engagement CTAs

• "Double tap if you agree"
• "Tag someone who needs this"
• "Save this for later"
• "Share your thoughts in comments"
• "Which one are you? Comment below"

Traffic CTAs

• "Link in bio"
• "Click the link to learn more"
• "Swipe up for details" (Stories)
• "Visit [website] now"

Lead Generation CTAs

• "DM '[keyword]' for free guide"
• "Comment '[word]' to get the template"
• "Sign up free - link in bio"
• "Download now at [link]"

Sales CTAs

• "Shop now - link in bio"
• "Limited time offer - act now"
• "Use code [X] for 20% off"
• "Book your spot today"

Bilingual Content Guidelines

English-First Approach

Write in English, then adapt to Spanish (not literal translation):

• Adjust idioms and cultural references
• Maintain tone and intent
• Localize examples if needed

Spanish Localization Tips

• Use neutral Spanish for Latin America (avoid Spain-specific terms)
• "Tú" is generally preferred over "usted" for casual brands
• Adapt hashtags (some work in both, some need translation)

Bilingual Post Format

Option 1: Separate posts for each language Option 2: Combined post with language break

[English content]
---
[Spanish content]

Content Calendar Structure

Weekly Posting Frequency

• Instagram: 3-5 feed posts, daily stories
• Facebook: 3-4 posts
• LinkedIn: 2-3 posts
• Twitter: 5-10 tweets
• TikTok: 1-3 videos

Content Pillars

Define 3-5 main themes for your content:

1. Educational (teach something)
2. Behind-the-scenes (humanize brand)
3. User-generated/testimonials (social proof)
4. Promotional (products/services)
5. Trending/timely (current events, holidays)