This skill should be used when users want to check campaign performance, understand marketing metrics, interpret analytics dashboards, or measure ROI. Trigger phrases include: "check metrics", "campaign performance", "analytics", "insights", "ROI", "how is my campaign doing", "what do these numbers mean".
From digital-marketingnpx claudepluginhub spulido99/claude-toolkit --plugin digital-marketingThis skill uses the workspace's default tool permissions.
Designs and optimizes AI agent action spaces, tool definitions, observation formats, error recovery, and context for higher task completion rates.
Enables AI agents to execute x402 payments with per-task budgets, spending controls, and non-custodial wallets via MCP tools. Use when agents pay for APIs, services, or other agents.
Compares coding agents like Claude Code and Aider on custom YAML-defined codebase tasks using git worktrees, measuring pass rate, cost, time, and consistency.
This skill should be used when users want to check campaign performance, understand marketing metrics, interpret analytics dashboards, or measure ROI. Trigger phrases include: "check metrics", "campaign performance", "analytics", "insights", "ROI", "how is my campaign doing", "what do these numbers mean".
| Metric | Poor | Average | Good | Excellent |
|---|---|---|---|---|
| Engagement Rate (Instagram) | <1% | 1-3% | 3-6% | >6% |
| Engagement Rate (Facebook) | <0.5% | 0.5-1% | 1-2% | >2% |
| Engagement Rate (LinkedIn) | <1% | 1-2% | 2-4% | >4% |
| CTR (Social Ads) | <0.5% | 0.5-1% | 1-2% | >2% |
| Email Open Rate | <15% | 15-25% | 25-35% | >35% |
| Video View Rate | <25% | 25-50% | 50-75% | >75% |
URL: https://business.facebook.com
Overview Dashboard:
Insights → Content:
Insights → Audience:
Insights → Overview:
Post Performance Card:
Post: [Preview]
Reach: 1,234 people
Engagement: 89 (7.2% rate)
- Likes: 45
- Comments: 12
- Shares: 8
- Saves: 24
Interpreting Results:
URL: https://analytics.google.com
Acquisition → Traffic Acquisition:
Engagement → Pages and Screens:
Acquisition → User Acquisition:
Users: Unique visitors to your site Sessions: Total visits (one user can have multiple) Engaged Sessions: Sessions lasting >10 sec or with conversion Engagement Rate: Engaged Sessions ÷ Total Sessions Average Engagement Time: Time actively on site
Add UTM parameters to links for better tracking:
https://yoursite.com/page?utm_source=instagram&utm_medium=social&utm_campaign=spring_sale
Parameters:
utm_source: Platform (instagram, facebook, linkedin)utm_medium: Channel type (social, email, cpc)utm_campaign: Campaign nameutm_content: Specific ad or post (optional)Access: Profile → Professional Dashboard → Insights
Key Metrics:
Access: Page → Professional Dashboard → Insights
Key Metrics:
Access: Page → Analytics
Key Metrics:
Access: More → Creator Studio → Analytics
Key Metrics:
WEEK OF: [Date]
REACH
- Total reach this week: [number]
- Change from last week: [+/- %]
- Best day: [day]
ENGAGEMENT
- Total engagements: [number]
- Engagement rate: [%]
- Top performing post: [description]
GROWTH
- New followers: [number]
- Unfollows: [number]
- Net growth: [+/- number]
TRAFFIC (if applicable)
- Social visits to website: [number]
- Top referrer: [platform]
- Conversions from social: [number]
INSIGHTS
- What worked: [observation]
- What didn't: [observation]
- Action for next week: [plan]
"Is my reach good?" Compare to:
"Why did engagement drop?" Check:
"How do I improve these numbers?" Focus on:
| Term | Simple Explanation |
|---|---|
| Reach | How many different people saw you |
| Impressions | How many times you were seen total |
| Engagement | Any interaction with your content |
| CTR | How often people click when they see you |
| Conversion | When someone does what you wanted |
| Bounce Rate | People who left immediately |
| ROI | Money made vs money spent |
| ROAS | Revenue from ads vs ad cost |