Mailgun Optimize (InboxReady)

Agent Instructions

1. Always ask the user for their region (US or EU) if not already known. Region determines the base URL.
2. Before generating code, check for existing .env files or environment variables for MAILGUN_API_KEY.
3. Domain registration uses a query param, not a JSON body — POST /v1/inboxready/domains?domain=example.com.
4. For inbox placement, create a test via POST /v4/inbox/tests with html or template_name. The response includes a result_id — poll GET /v4/inbox/results/{result_id} for results.
5. Use /v2/spamtraps (current). The /v1/spamtraps endpoint is deprecated.
6. For detailed endpoint parameters, fetch the API reference docs or OpenAPI spec rather than guessing.

Overview

Mailgun Optimize (by Sinch), formerly InboxReady, is a deliverability suite: inbox placement testing via seed lists, IP and domain blocklist monitoring, spam trap tracking, email health scoring, DMARC reporting, Google Postmaster Tools integration, and Microsoft SNDS data.

Getting Started

Authentication

See sinch-authentication for full auth setup.

All requests use HTTP Basic Auth — username: api, password: your Mailgun private API key.

Base URLs

Region	Base URL
US	https://api.mailgun.net/
EU	https://api.eu.mailgun.net/

First API Call

curl --user 'api:YOUR_API_KEY' \
  https://api.mailgun.net/v1/inboxready/domains

Key Concepts

• Domain monitoring — Register domains via POST /v1/inboxready/domains?domain=. Domains are the foundation for blocklist tracking, DMARC reports, and Postmaster Tools. Supports list, verify, and delete.
• Inbox placement — Seed-list-based testing. Create a seed list (POST /v4/inbox/seedlists), then create a test (POST /v4/inbox/tests) with html or template_name. The response includes a result_id — poll GET /v4/inbox/results/{result_id} for results.
• IP blocklist monitoring — Check if sending IPs are blocklisted via /v1/inboxready/ip_addresses and /v1/inboxready/ip_addresses/{ip}.
• Domain blocklist monitoring — Check domain blocklist status via /v1/monitoring/domains/{domain}/blocklists. View events via /v1/monitoring/domains/{domain}/events or /v1/monitoring/domains/events.
• Spam traps — Identify trap hits (pristine, recycled, typo) via /v2/spamtraps.
• Email health score — Overall deliverability score via /v1/maverick-score/total (aggregate) and /v1/maverick-score/grouped (by domain/IP/subaccount).
• Google Postmaster Tools — Gmail-specific metrics (spam rate, domain/IP reputation, authentication, encryption) under /v1/reputationanalytics/gpt/. Requires domain verification with Google first.
• Microsoft SNDS — Outlook/Hotmail data via /v1/reputationanalytics/snds and /v1/reputationanalytics/snds/{ip}.
• DMARC reports — Aggregate DMARC compliance data under /v1/dmarc/. Requires DMARC DNS records to be configured.
• Alerts — Notifications for blocklist additions, reputation drops, etc. Supports email, Slack, and webhook channels. Manage via /v1/alerts/events and /v1/alerts/settings/events.

Common Workflows

Inbox Placement Test

1. Create a seed list — POST /v4/inbox/seedlists
2. Create a test — POST /v4/inbox/tests with html body content or template_name
3. The response includes a result_id
4. Poll for results — GET /v4/inbox/results/{result_id}

Deliverability Audit

When a user reports deliverability issues, investigate in this order:

1. Check IP blocklists — GET /v1/inboxready/ip_addresses/{ip}
   • If blocklisted → prioritize delisting with the blocklist provider before other steps
2. Check domain blocklists — GET /v1/monitoring/domains/{domain}/blocklists
   • If blocklisted → submit delisting request; investigate compromised sending or poor list hygiene
3. Review spam trap hits — GET /v2/spamtraps
   • Pristine traps → purchased/scraped list; stop sending to that segment
   • Recycled traps → list hygiene issue; run email validation, remove inactive addresses
4. Pull health score — GET /v1/maverick-score/total
   • Low score → correlate with findings above to identify root cause
5. Check Google Postmaster reputation — GET /v1/reputationanalytics/gpt/domains/{domain}
   • Spam rate > 0.3% → review content and list acquisition practices
6. Review DMARC compliance — GET /v1/dmarc/domains/{domain}
   • Failing DMARC → fix SPF/DKIM alignment (see DMARC reference)

New Domain Onboarding

Set up full deliverability monitoring for a new sending domain:

1. Register the domain — POST /v1/inboxready/domains?domain=example.com
2. Verify the domain — PUT /v1/inboxready/domains/verify?domain=example.com
3. Register sending IPs — POST /v1/inboxready/ip_addresses with the IP address
4. Configure alerts — POST /v1/alerts/settings/events for blocklist and reputation changes
5. Set up DMARC — get DNS records via GET /v1/dmarc/records/{domain}, configure DNS, then verify data in GET /v1/dmarc/domains/{domain}
6. Link Google Postmaster — verify domain with Google, then confirm data in GET /v1/reputationanalytics/gpt/domains/{domain}

Set Up Monitoring Alerts

Create alert settings via POST /v1/alerts/settings/events. Update with PUT or remove with DELETE on /v1/alerts/settings/events/{id}.

Gotchas and Best Practices

1. Google Postmaster requires Google verification — The domain must be verified with Google before Mailgun can pull Postmaster data. See Google Postmaster reference.
2. Spam trap mitigation — Never try to identify specific trap addresses. Clean the entire list with email validation and implement double opt-in.
3. Blocklist delisting — When blocklisted, check the specific blocklist provider's website for their delisting process. Mailgun monitors but does not auto-delist.
4. DMARC DNS prerequisite — DMARC report data requires a DMARC DNS record on the domain. See DMARC reference for setup flow.

Links

• API Reference: https://documentation.mailgun.com/docs/inboxready/api-reference/optimize/inboxready.md
• OpenAPI Spec: https://documentation.mailgun.com/_spec/docs/inboxready/api-reference/optimize/inboxready.yaml?download
• Documentation: https://documentation.mailgun.com/docs/inboxready/intro-ir.md
• Product Page: https://www.mailgun.com/products/optimize/
• Help Center: https://help.mailgun.com/hc/en-us/categories/4418985551131-Mailgun-Optimize
• Mailgun Dashboard: https://app.mailgun.com
• LLMs.txt (full docs index): https://documentation.mailgun.com/llms.txt