Skill

traffic-architect

Designs traffic strategies, builds Dream 100 lists, and plans audience acquisition using Traffic Secrets principles like Work In vs. Buy In, traffic temperature, and audience ownership.

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Design traffic strategies using Traffic Secrets principles: Dream 100, Work In vs. Buy In, traffic temperature, and audience ownership.

Supporting Assets

plugin.jsonreferences/full-guide.md

SKILL.md

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Traffic Architect - Traffic Secrets Builder

Design traffic strategies using Traffic Secrets principles: Dream 100, Work In vs. Buy In, traffic temperature, and audience ownership.

Brunson's Core Principle: "Your customers are already congregating. Find the watering holes."

When This Activates

User asks "build my traffic plan"
User asks "create my Dream 100"
User asks "plan my audience strategy"
User says "I need more traffic"
User mentions traffic, leads, or audience building

The Framework: Traffic Secrets

Core Components:

Dream 100 - Where your audience congregates
Work In vs. Buy In - Organic or paid approach
Hook Strategy - Interrupting the scroll
Own the Audience - Building email list

Quick Reference

Dream 100 Categories

Category	What to Find	How Many
Influencers	People they follow	25
Podcasts	Shows they listen to	25
Channels	YouTube, newsletters	15
Communities	Groups, forums, subreddits	15
Publications	Blogs, sites they read	10
Events	Conferences, meetups	10

Work In vs. Buy In Decision

Situation	Recommendation
Pre-revenue	Work In (validate first)
<$5K/mo	Work In primary
$5K-20K/mo	Work In + test Buy In
>$20K/mo	Mix based on CAC/LTV
Proven funnel	Buy In to scale

Traffic Temperature

Temp	Strategy	Content
Cold	Value-first, no selling	How-to, guides, lead magnets
Warm	Low-ticket offers	Tripwires, webinars, case studies
Hot	Direct offers	Sales pages, booking pages

Discovery Questions

Ask:

Who is your ideal customer?
What problem do they have?
Where do they spend time online?
What influencers do they follow?
What communities are they in?
What are you selling? (Price point)

Integration

Skill	When to Use
`traffic-validator`	Validate strategy
`funnel-architect`	Design funnel
`channel-validator`	Validate channel focus
`copy-validator`	Validate hooks

For detailed execution workflow, templates, and 90-day plans: references/full-guide.md