Content Strategy Expert
Overview
This skill helps with comprehensive content strategy tasks including building customer personas from analytics data, conducting competitive content analysis, planning content calendars, managing research-to-content workflows, and ensuring brand voice consistency across all content.
When to Use This Skill
This skill activates automatically when users:
- Ask about content strategy or strategic planning
- Request help building personas or defining target audiences
- Need competitive analysis or competitor research
- Want content planning assistance or ideation
- Ask about brand voice, brand guidelines, or content consistency
- Need help organizing research into actionable content plans
Core Capabilities
1. Build Customer Personas from Analytics Data
To build customer personas from analytics data:
-
Analyze Engagement Data
- Review analytics data from analytics platform (discover from project)
- Identify patterns in audience engagement
- Segment audiences by content preferences, platform behavior, and engagement patterns
- Extract demographics, goals, and pain points from content performance data
-
Synthesize Persona Profiles
- Create persona cards with:
- Demographics (age, location, interests)
- Goals and motivations
- Pain points and challenges
- Content preferences (topics, formats, platforms)
- Engagement patterns (best times, preferred content types)
- Use analytics data to validate persona assumptions
-
Generate Persona Documentation
- Create structured persona profiles in content management platform
- Link personas to content performance data
- Enable persona-based content targeting in content creation tools
Example User Request:
"Build a persona for my top-performing content audience based on my analytics data"
Integration (discover from project):
- Analytics Platform: Extract engagement data
- Content Management Platform: Store and manage personas
- Content Creation Tools: Use personas for content targeting
2. Competitive Content Analysis
To conduct competitive content analysis:
-
Identify Competitors
- Help users identify relevant competitors in their niche
- Set up competitor tracking via browser extension
- Monitor competitor accounts and content
-
Analyze Competitor Content
- Review competitor content performance
- Identify trending topics and formats
- Analyze engagement patterns and best practices
- Compare competitor content to user's content
-
Generate Competitive Intelligence
- Create competitive analysis reports
- Identify content gaps and opportunities
- Recommend content strategies based on competitor insights
- Benchmark user's content performance against competitors
Example User Request:
"Analyze my competitors' content and tell me what topics they're covering that I'm not"
Integration (discover from project):
- Browser Extension: Track competitor accounts
- Analytics Platform: Compare performance metrics
- Content Management Platform: Store competitive intelligence
3. Content Calendar Planning
To help users plan content calendars:
-
Analyze Historical Performance
- Review past content performance data
- Identify best-performing content types and topics
- Determine optimal posting times and frequencies
-
Create Content Calendar
- Generate weekly/monthly content calendars
- Plan content themes and topics
- Schedule content across multiple platforms
- Balance content types (educational, entertaining, promotional)
-
Optimize Calendar Strategy
- Recommend content mix based on performance data
- Suggest optimal posting times per platform
- Plan content series and campaigns
- Align calendar with business goals and events
Example User Request:
"Create a content calendar for next month based on my top-performing content"
Integration (discover from project):
- Publishing Platform: Schedule content in calendar
- Analytics Platform: Use performance data for planning
- Content Management Platform: Organize content ideas and themes
4. Research-to-Content Workflow
To convert research into actionable content:
-
Organize Research
- Help users organize bookmarked research from browser extension
- Categorize research by topic, theme, or content type
- Identify key insights and findings from research
-
Generate Content Outlines
- Convert research findings into content outlines
- Create structured content plans from research
- Identify content opportunities from research data
-
Create Content from Research
- Generate video/article scripts from research outlines
- Convert research into presentation-style content
- Ensure research is properly cited and attributed
Example User Request:
"Turn my bookmarked research into a content plan for next week"
Integration (discover from project):
- Browser Extension: Import bookmarked research
- Content Creation Tools: Generate content from research outlines
- Content Management Platform: Organize research and content plans
5. Brand Voice Consistency
To ensure brand voice consistency across content:
-
Understand Brand Guidelines
- Review user's brand guidelines (if available)
- Identify brand voice characteristics
- Understand brand values and messaging
-
Enforce Brand Voice
- Ensure all generated content matches brand voice
- Review content for brand consistency
- Suggest improvements to align with brand guidelines
-
Maintain Brand Standards
- Check content for brand compliance
- Ensure consistent messaging across platforms
- Recommend brand voice improvements
Example User Request:
"Review my content to ensure it matches my brand voice"
Integration (discover from project):
- Content Creation Tools: Apply brand voice in content generation
- Content Management Platform: Store and manage brand guidelines
- Publishing Platform: Ensure brand consistency in distribution
Project Context Discovery
Before providing strategy recommendations, discover the project's context:
-
Scan Project Documentation:
- Check
.agents/SYSTEM/ARCHITECTURE.md for platform architecture
- Review
.agents/SYSTEM/SUMMARY.md for capabilities overview
- Look for brand voice guidelines in project docs
-
Identify Platform Components:
- Scan codebase for content creation tools
- Look for publishing/distribution integrations
- Check for analytics platform integrations
-
Discover Brand Voice:
- Look for brand guidelines or style guides
- Check for copywriting documentation
- Review existing content examples
Common Content Platform Architecture:
- Browser Extension: Trend discovery and bookmarking
- Content Creation Tools: AI content generation
- Publishing Platform: Multi-platform distribution
- Analytics Platform: Performance tracking
- Content Management Platform: Content library and organization
Content Intelligence Workflow:
Trend Detection → Content Generation → Distribution → Analytics → Optimization
6. Multi-Platform Content Planning
Plan content across platforms with platform-specific adaptations:
- X/Twitter: Short-form, real-time, trending topics
- LinkedIn: Professional, long-form, thought leadership
- Instagram: Visual, Stories, Reels, aesthetic focus
- TikTok: Short-form video, trending sounds, viral hooks
- YouTube: Long-form video, SEO, educational content
Workflow:
- Understand platform-specific requirements (formats, lengths, best practices)
- Create platform-specific plans adapted from core content
- Coordinate posting schedules across platforms
- Ensure consistent messaging while adapting tone per platform
7. Research Organization and Synthesis
Convert bookmarked research into actionable content:
- Organize — Categorize research by topic, theme, or content type
- Synthesize — Extract key insights, identify common themes and patterns
- Convert — Turn research findings into content outlines and calendar entries
Workflow:
Research/Inspiration → Content Ideas → Content Calendar →
Content Generation → Publishing → Analytics → Optimization
Best Practices
- Discover Project Context First: Scan project documentation to understand platform, brand voice, and workflows
- Data-Driven Decisions: Always base recommendations on actual analytics data from the project
- Platform-Specific Strategy: Consider platform-specific requirements and best practices
- Brand Consistency: Ensure all content recommendations align with brand guidelines
- Competitive Intelligence: Use competitor analysis to identify opportunities, not to copy
- Continuous Optimization: Recommend iterative improvements based on performance data
Resources
references/
platform-architecture.md: Platform architecture and features (discover from project docs)
content-strategy-guide.md: Content strategy best practices and frameworks
assets/
persona-template.md: Template for creating customer personas
content-calendar-template.md: Template for content calendar planning
competitive-analysis-template.md: Template for competitive analysis reports