From shipshitdev-library
Assesses existing sales funnels against DotCom Secrets framework: scores hook/story/offer strength, traffic match, and conversion path; prescribes fixes for low conversions.
npx claudepluginhub shipshitdev/skillsThis skill uses the workspace's default tool permissions.
Ruthlessly assess existing funnels against Russell Brunson's DotCom Secrets framework. Score objectively, expose conversion killers, prescribe actionable fixes.
Provides UI/UX resources: 50+ styles, color palettes, font pairings, guidelines, charts for web/mobile across React, Next.js, Vue, Svelte, Tailwind, React Native, Flutter. Aids planning, building, reviewing interfaces.
Fetches up-to-date documentation from Context7 for libraries and frameworks like React, Next.js, Prisma. Use for setup questions, API references, and code examples.
Analyzes competition with Porter's Five Forces, Blue Ocean Strategy, and positioning maps to identify differentiation opportunities and market positioning for startups and pitches.
Ruthlessly assess existing funnels against Russell Brunson's DotCom Secrets framework. Score objectively, expose conversion killers, prescribe actionable fixes.
Brunson's Core Principle: "You're one funnel away from changing your life."
HOOK (Grab Attention) → STORY (Build Connection) → OFFER (Close the Deal)
Scoring Dimensions (6 total):
| Dimension | Weight | What It Measures |
|---|---|---|
| Hook Strength | 2x | Does it stop the scroll and grab attention? |
| Story Connection | 1.5x | Does it create emotional connection and belief? |
| Offer Clarity | 2x | Is the offer clear, compelling, and irresistible? |
| Value Ladder Fit | 1x | Does this funnel fit the ascension path? |
| Traffic Match | 1.5x | Is the funnel matched to traffic temperature? |
| Conversion Path | 1x | Is the next step obvious and frictionless? |
Max Score: 100 points
| Score | Rating | Verdict |
|---|---|---|
| 85-100 | Conversion Machine | Ready to scale. Minor optimizations only. |
| 70-84 | Strong Funnel | Good foundation. Fix weak points, then scale. |
| 55-69 | Leaky Funnel | Significant gaps. Fix before scaling traffic. |
| 40-54 | Broken Funnel | Major issues. Rebuild key components. |
| 0-39 | Non-Functional | Start over. Fundamental problems throughout. |
| Temperature | They Know | Appropriate Funnel |
|---|---|---|
| Cold | Nothing about you | Lead funnel, value-first content |
| Warm | Problem + your solution | Tripwire, webinar, challenge |
| Hot | Ready to buy | Sales page, order form, call booking |
1. Free: Lead magnet, free content
2. Low-Ticket: $7-97 tripwire, self-liquidating offer
3. Mid-Ticket: $97-997 course, program
4. High-Ticket: $1K-10K coaching, done-for-you
5. Continuity: Recurring membership, retainer
| Skill | When to Use |
|---|---|
funnel-architect | After validation, rebuild weak areas |
copy-validator | Validate the copy on each page |
offer-validator | Validate the core offer separately |
traffic-architect | Design traffic strategy for validated funnel |
For complete scoring criteria for all 6 dimensions, red flags checklist, epiphany bridge framework, CTA best practices, output format template, example validations (leaky funnel, strong funnel), and common validation mistakes, see: references/full-guide.md