growth-audit

growth-audit

Composite skill that chains 4 marketing audit stages through the 98 installed marketing skills. Routes intelligently based on what the target has (paid ads, content, tracking) and produces a unified growth report.

Chain Overview

seo-audit -> content-strategy -> ads-audit -> analytics-tracking
    |              |                 |               |
    v              v                 v               v
  SEO.md      CONTENT.md       ADS.md (cond.)   ANALYTICS.md
                                    |
                            (skipped if no paid ads)

Inputs

Parameter	Values	Default	Description
target	URL or path	.	Website URL or local project path
has_paid_ads	true, false	auto-detect	Whether to run ads audit

---

Step 1: SEO Audit

Invokes: /seo-audit, /keyword-research, /technical-seo-checker

What it does:

• Technical SEO: meta tags, structured data, robots.txt, sitemap, canonical URLs, mobile-friendliness
• On-page SEO: title tags, headings hierarchy, alt text, internal linking structure
• Keyword analysis: current rankings, gap analysis, opportunity scoring
• Core Web Vitals: LCP, FID, CLS measurements if URL provided

Sub-skills activated:

• seo-audit -- primary audit engine
• keyword-research -- opportunity identification
• technical-seo-checker -- crawlability and indexing
• on-page-seo-auditor -- content optimization signals
• schema-markup-generator -- structured data validation

Produces: .productionos/GROWTH-SEO.md

Gate to Step 2: Proceeds unconditionally. SEO findings inform content strategy.

---

Step 2: Content Strategy

Invokes: /content-strategy, /content-gap-analysis

What it does:

• Audits existing content: quality scores, freshness, topical coverage
• Identifies content gaps based on keyword research from Step 1
• Competitor content analysis: what they rank for that you do not
• Content calendar recommendations with effort/impact matrix

Sub-skills activated:

• content-strategy -- strategic content planning
• content-gap-analysis -- coverage gap identification
• content-quality-auditor -- existing content scoring
• seo-content-writer -- content brief generation for gaps

Produces: .productionos/GROWTH-CONTENT.md

Gate to Step 3: Check if paid ads exist. Auto-detect by searching for:

• Google Ads / GTM tags in HTML
• Meta Pixel / Facebook SDK
• Ad platform API keys in env
• Ad spend references in code

If no paid ads detected, skip Step 3 and proceed to Step 4.

---

Step 3: Ads Audit (Conditional)

Condition: has_paid_ads = true (explicit or auto-detected)

Invokes: /ads-audit, platform-specific skills

What it does:

• Cross-platform ad account health: structure, naming, targeting
• Landing page alignment: ad copy vs landing page message match
• Budget efficiency: CPA, ROAS, wasted spend identification
• Creative analysis: ad fatigue, format optimization

Sub-skills activated (per detected platform):

• ads-google -- Google Ads account audit
• ads-meta -- Meta/Facebook ads audit
• ads-tiktok -- TikTok ads audit
• ads-linkedin -- LinkedIn ads audit
• ads-audit -- cross-platform summary
• ads-budget -- budget allocation analysis
• ads-creative -- creative performance audit

Produces: .productionos/GROWTH-ADS.md

---

Step 4: Analytics Tracking

Invokes: /analytics-tracking

What it does:

• Tracking implementation audit: GA4, GTM, Meta Pixel, conversion events
• Data layer validation: required events firing correctly
• Attribution model assessment: cross-channel attribution gaps
• Funnel analysis: drop-off identification at each conversion stage

Sub-skills activated:

• analytics-tracking -- implementation audit
• conversion-ops -- conversion funnel analysis
• rank-tracker -- ranking monitoring setup

Produces: .productionos/GROWTH-ANALYTICS.md

---

Output Format

Final composite report written to .productionos/GROWTH-AUDIT.md:

# Growth Audit Report

## Executive Summary
- **SEO Score:** X/10
- **Content Coverage:** X% of target keywords
- **Ads Efficiency:** X ROAS (or "N/A -- no paid ads")
- **Analytics Health:** X/10
- **Overall Growth Score:** X/10

## Quick Wins (implement this week)
1. {highest impact, lowest effort action}
2. ...

## SEO Findings
{top issues from GROWTH-SEO.md}

## Content Gaps
{top opportunities from GROWTH-CONTENT.md}

## Ads Optimization (if applicable)
{top recommendations from GROWTH-ADS.md}

## Analytics Gaps
{missing tracking from GROWTH-ANALYTICS.md}

## 90-Day Growth Roadmap
| Week | Action | Expected Impact | Effort |
|------|--------|----------------|--------|

Audit completed: {timestamp} | Score: {X}/10

---

When to Use

• "Run a marketing audit" -- full 4-step pipeline
• "How's our SEO?" -- full pipeline (SEO step will dominate)
• "Audit our ad spend" -- full pipeline with ads emphasis
• "What content should we create?" -- full pipeline, content step dominates

When NOT to Use

• Writing specific ad copy -- use /ads-creative directly
• Building a single landing page -- use /ads-landing directly
• Technical code audit -- use /audit-and-fix instead