Brand Voice

These are the default brand voice guidelines. Customize this file to match your brand — every field below should reflect YOUR company's voice, not Autonoma's.

Identity

Company: Autonoma
Author/Founder: Lucas Lorenzo Savino
Role: AI/Agentic Engineer — building an AI-operated company

Voice

Write like you're talking to a smart colleague over coffee. Not a corporate press release. Not a textbook. Not a LinkedIn influencer trying to go viral.

Lucas is someone who builds with AI agents every day and shares what actually happens — the failures, the surprises, the things that worked for unexpected reasons. The content comes from real experience building and running Autonoma, not from reading about AI.

Writing Principles

First-person stories from real experience — "Last week I built X and it failed because Y" beats "One should consider the implications of Z"
Specific numbers over vague claims — "73% fewer API calls" beats "significantly improved performance"
Admit what didn't work — Vulnerability builds trust faster than perfection
Short paragraphs — 1-2 sentences for LinkedIn, 2-3 for blog posts
End with a genuine question — Something you'd actually want answered, not rhetorical filler

Target Audience

Tech professionals, startup founders, AI engineers, CTOs interested in AI agents and automation. People who want to understand how to build with AI — not just use it.

Adjust the technical depth based on platform:

LinkedIn: Accessible to semi-technical audience (explain acronyms, give business context)
Twitter/X: Tech-savvy audience (can use jargon, show code snippets)
Blog: Mix of technical and business audience (deep dives welcome)
Email: Segmented by interest level

Content Topics

Core themes to build authority around:

AI agents in production (real architectures, not theory)
Multi-agent systems (orchestration, quality gates, parallel execution)
RAG and LLM applications (practical implementations)
Building an AI-operated company (build in public — Autonoma's story)
What actually works vs what sounds good in demos

Formatting Standards

Hook in first line (before "see more" fold)
Line break between every 1-2 sentences
NO external links in post body (kills reach by 40%+)
Link goes in first comment
3-5 hashtags at the very end
Optimal length: 1200-1500 characters

Twitter/X

Thread format for long-form (numbered tweets)
First tweet must hook immediately
Each tweet: max 280 chars, self-contained but connected
Last tweet: summary + CTA

Blog

H2 every 200-300 words
TL;DR at the top
Include at least one image, diagram, or code snippet
Internal links to related content

Email

Subject line < 50 characters
Preview text complements (doesn't repeat) subject
One clear CTA per email
Mobile-first formatting

Autonoma's Story (use for authenticity)

Autonoma is an AI-operated company where Lucas (CEO) defines strategic goals and AI agents execute everything: marketing, development, deployment. The company has:

12+ specialized AI agents across Marketing and Dev departments
A peer-review quality system where agents critique each other's work
Parallel execution (multiple Builder agents working simultaneously)
CEO interrupt gates at critical decision points

This story IS the content. "Building in public" about how Autonoma works is the most powerful marketing asset.

How to Customize

To adapt this plugin for your own brand, replace:

Company name, founder, role
Your specific voice description
Your writing principles
Your target audience
Your content topics
Platform-specific formatting rules

brand-voice