Marketo Observability Layer Skill

Claude-powered continuous marketing intelligence that automates data extraction, analysis, and recommendations using Marketo's Bulk Extract APIs.

Capability Summary

Data Extraction

• Leads: Export person records with demographics, scores, and custom fields
• Activities: Export event logs (email opens, clicks, form fills, web visits)
• Program Members: Export campaign membership and progression status

Intelligence Analysis

• Performance: Campaign and email effectiveness metrics
• Engagement: Lead behavior patterns and optimal send times
• Funnel: Conversion rates and bottleneck identification
• Anomaly: Detection of unusual patterns and metric deviations

Automated Actions

• Auto-implement: Low-risk changes (tokens, wait times)
• Approval queue: High-risk changes (flows, segmentation)
• Impact measurement: Before/after comparison with rollback capability

Quick Reference

Commands

Command	Purpose
/observability-setup	Configure the observability layer
/observability-dashboard	View current metrics and status
/extract-wizard	Interactive bulk export configuration
/analyze-performance	Trigger Claude-powered analysis

Agents

Agent	Purpose
marketo-observability-orchestrator	Master coordinator for all operations
marketo-data-normalizer	Transform exports to AI-ready format
marketo-intelligence-analyst	Claude-powered analysis and recommendations

API Constraints

Constraint	Limit
Daily export quota	500 MB
Date range per job	31 days max
Concurrent exports	2 running
Queued jobs	10 max
File retention	7 days
Poll interval	60s minimum
Rate limit	100 calls/20s

Storage Structure

instances/{portal}/observability/
├── exports/
│   ├── leads/           # Normalized lead exports
│   ├── activities/      # Normalized activity logs
│   └── program-members/ # Normalized membership data
├── analysis/
│   ├── reports/         # Claude-generated analysis
│   └── recommendations/ # Tracked recommendations
├── metrics/
│   └── aggregations.json
└── history/
    └── feedback-loop.json

Automation Rules

Auto-Implement (No Approval Required)

• Program token value updates
• Wait step duration changes (< 50% adjustment)
• Email subject line A/B tests (draft only)

Require Approval

• Flow step additions/removals
• Segmentation rule changes
• Smart list criteria modifications
• Campaign activation/deactivation

Related Documentation

• bulk-extract-patterns.md - API patterns for exports
• data-normalization-patterns.md - Schema and parsing
• analysis-prompt-patterns.md - Claude analysis templates
• recommendation-templates.md - Action templates
• continuous-loop-patterns.md - Feedback integration

Usage Example

# Initial setup
/observability-setup --portal=production

# Export fresh data
/extract-wizard --type=leads --days=7

# Trigger analysis
/analyze-performance --type=performance

# View status
/observability-dashboard