HubSpot SEO optimization methodology and content scoring framework. Use when conducting keyword research, optimizing content for search, analyzing SERP performance, implementing technical SEO, building topic clusters, or optimizing for AI engines (AEO). Provides optimization rules, scoring criteria, and best practices.
From opspal-hubspotnpx claudepluginhub revpalsfdc/opspal-commercial --plugin opspal-hubspotThis skill is limited to using the following tools:
content-scoring.mdmeta-patterns.mdoptimization-rules.mdtechnical-seo.mdSearches prompts.chat for AI prompt templates by keyword or category, retrieves by ID with variable handling, and improves prompts via AI. Use for discovering or enhancing prompts.
Searches, retrieves, and installs Agent Skills from prompts.chat registry using MCP tools like search_skills and get_skill. Activates for finding skills, browsing catalogs, or extending Claude.
Guides idea refinement into designs: explores context, asks questions one-by-one, proposes approaches, presents sections for approval, writes/review specs before coding.
| Capability | Purpose | Primary Tool |
|---|---|---|
| Keyword Research | Discover target keywords | WebSearch + HubSpot Keywords |
| Content Optimization | Improve on-page SEO | AI-powered scoring |
| SERP Analysis | Understand search landscape | Competitor analysis |
| Technical SEO | Site health and structure | HubSpot Settings |
| Topic Clusters | Content architecture | Content Strategy tool |
| AEO (AI Engine Optimization) | Optimize for AI search | Structured data + clarity |
| Component | Weight | Target |
|---|---|---|
| Keyword Usage | 25% | 1-2% density |
| Readability | 20% | Grade 8-10 |
| Meta Tags | 20% | Title < 60, Desc < 160 |
| Structure | 15% | H1, H2s, paragraphs |
| Internal Links | 10% | 3-5 per page |
| Image Optimization | 10% | Alt text, size |
See supporting files:
optimization-rules.md - SEO best practicesmeta-patterns.md - Meta tag patternscontent-scoring.md - Content quality scoringtechnical-seo.md - Technical requirements