Master stakeholder management, executive communication, cross-functional alignment, and product advocacy. Lead effectively across your organization.
Provides frameworks for stakeholder mapping, executive communication (BLUF, SitRep), and cross-functional alignment. Use when managing stakeholders, resolving conflicts, or pitching to executives.
/plugin marketplace add pluginagentmarketplace/custom-plugin-product-manager/plugin install product-manager-assistant@pluginagentmarketplace-product-managerThis skill inherits all available tools. When active, it can use any tool Claude has access to.
assets/config.yamlreferences/GUIDE.mdscripts/helper.pyMaster the human side of product management. Align stakeholders, communicate effectively, resolve conflicts, and inspire teams toward shared vision.
┌─────────────────┬──────────────────┐
│ DECISION │ INFLUENCE │ ← POWER
│ MAKERS │ MAKERS │
│ │ │
│ CEO, Board │ VP Eng, Design │
├─────────────────┼──────────────────┤
│ USERS │ SUPPORT │ ← LOW POWER
│ │ TEAM │
└─────────────────┴──────────────────┘
LOW HIGH
INTEREST ← INTEREST →
Internal Stakeholders:
Executive Team
Engineering
Design
Marketing
Sales
Customer Success
Support
External Stakeholders:
For each stakeholder:
Engagement Strategy:
Structure:
Example:
BOTTOM LINE: We're pausing the mobile app to focus on web performance.
SITUATION: Our web app speed is 2x slower than competitors, causing
40% of free users to churn. Mobile app is only 5% of usage.
IMPLICATIONS: Focusing on web unlocks 10x retention improvements,
strengthens our core offering, and builds foundation for mobile later.
NEXT STEPS: Engineering team shifts Tuesday. We'll replan mobile for Q2.
Weekly Status Template:
PROJECT: [Name]
STATUS: On Track / At Risk / Off Track
PROGRESS:
- Completed: [Achievement]
- In Progress: [Current work]
- Blocked: [Blockers]
METRICS:
- Metric 1: [Current vs Target]
- Metric 2: [Current vs Target]
CHALLENGES:
- Challenge 1 (Severity: High)
Mitigation: [Plan]
- Challenge 2 (Severity: Medium)
NEXT WEEK:
- Next step 1
- Next step 2
2-Page Executive Brief:
Page 1:
Page 2:
Presentation Structure (30 minutes):
Dashboard (5 min)
Progress (5 min)
Challenges (5 min)
Opportunities (5 min)
Request (5 min)
15-20 Slides:
Golden Circle Framework:
WHY?
░░░░░
┌────────┐
│ What? │
│(Facts) │
└────────┘
WHY: Why does this matter?
WHAT: What are we doing?
HOW: How will we do it?
Example:
WHY: Every team wastes hours syncing data across tools
WHAT: We're building one unified hub for collaboration
HOW: Real-time sync, zero-config integrations, beautiful UX
Pre-Meeting (Friday before):
Meeting (Monday, 45 minutes):
Post-Meeting (Tuesday):
When stakeholders disagree:
Example:
Engineering wants more technical debt cleanup. Sales wants new features for customers.
Reframe: Both want happy, sticky customers.
Trade-off: 70% features, 30% cleanup each sprint
Weekly:
Bi-Weekly:
Monthly:
Quarterly:
Get team excited about vision:
Communication:
Build authority and trust:
Writing:
Speaking:
Community:
Press Release Template:
For Immediate Release
[Company] Launches [Product] to Help [Customer Type] [Benefit]
[City] - [Company] today announced the launch of [Product],
which [key benefit].
Key features:
- Feature 1
- Feature 2
- Feature 3
"[CEO quote about why this matters]," said [Name].
Availability: [Where/when available]
About [Company]: [1-2 sentence description]
Contact: [PR contact]
Announcement Framework:
Example:
"We've learned that SMBs (not Enterprise) is our biggest opportunity. (Our focus was backwards.)
We're shifting all resources to SMB GTM starting next month. (The change.)
Enterprise sales team will transition to SMB sales team. (Impact.)
We'll provide training and offer roles in other departments. (Support.)"
Structure:
Example:
"I know you were expecting the mobile app this quarter. We've made the difficult decision to delay it to focus on web performance, which is causing churn. This was a tough call but right for the business. I want to help you through the transition. What concerns you most?"
To feature requests: "That's a great idea. It would solve [problem]. Right now we're focused on [strategic priority] which impacts [bigger opportunity]. I'm adding it to the roadmap for Q2. Can we put a placeholder?"
To stakeholder pressure: "I understand you need this. Our roadmap is full of higher-impact items. If this is truly critical, what would you deprioritize? I need to understand the trade-off."
| Hata | Olası Sebep | Çözüm |
|---|---|---|
| Stakeholder resistance | Insufficient involvement | Early inclusion |
| Decision paralysis | Too many stakeholders | RACI matrix |
| Misalignment | Poor communication | Increase cadence |
| Conflict escalation | Unaddressed concerns | 1:1 meetings |
[ ] Tüm stakeholder'lar identified mi?
[ ] RACI matrix var mı?
[ ] Communication cadence set mi?
[ ] Decision rights clear mi?
[ ] Conflict early identified mi?
Master leadership and inspire your organization toward great products!