Competitive intelligence, market analysis, and strategic positioning for product differentiation.
Analyzes competitors and market dynamics to inform product strategy. Use when you need to calculate market size, build competitive matrices, or create sales battlecards for positioning against rivals.
/plugin marketplace add pluginagentmarketplace/custom-plugin-product-manager/plugin install product-manager-assistant@pluginagentmarketplace-product-managerThis skill inherits all available tools. When active, it can use any tool Claude has access to.
assets/config.yamlassets/schema.jsonreferences/GUIDE.mdreferences/PATTERNS.mdscripts/validate.pyAnalyze competitors and market dynamics to inform product strategy. Master competitive intelligence and strategic positioning.
TAM (Total Addressable Market):
= Total customers × Average deal size
= 10M companies × $10K = $100B
SAM (Serviceable Addressable Market):
= TAM × Segment % you can reach
= $100B × 10% = $10B
SOM (Serviceable Obtainable Market):
= SAM × Realistic market share (3-5 years)
= $10B × 5% = $500M
| Factor | Analysis | Impact |
|---|---|---|
| Growth | CAGR % | High/Med/Low |
| Competition | # players | Fragmented/Consolidated |
| Barriers | Entry difficulty | High/Med/Low |
| Regulation | Compliance needs | Increasing/Stable |
| Feature | You | Comp A | Comp B | Comp C |
|---|---|---|---|---|
| Feature 1 | ✓ | ✓ | ✗ | ✓ |
| Feature 2 | ✓ | ✗ | ✓ | ✗ |
| Pricing | $99 | $149 | $79 | $199 |
| Target | SMB | Enterprise | Startup | Mid |
Supplier Power: [Low/Med/High]
Buyer Power: [Low/Med/High]
Competitive Rivalry: [Low/Med/High]
Threat of Substitutes: [Low/Med/High]
Threat of New Entrants: [Low/Med/High]
STRENGTHS | WEAKNESSES
- [Internal +] | - [Internal -]
- [Internal +] | - [Internal -]
-------------------+-------------------
OPPORTUNITIES | THREATS
- [External +] | - [External -]
- [External +] | - [External -]
COMPETITOR: [Name]
POSITIONING:
"[Competitor] is [category] focused on [segment].
We are [differentiator]."
WIN THEMES:
1. [Your advantage 1]
2. [Your advantage 2]
3. [Your advantage 3]
OBJECTION HANDLING:
Q: "Why not [Competitor]?"
A: "[Competitor] is great for [X], but [your advantage]"
GOTCHAS (Their weaknesses):
- [Weakness 1]
- [Weakness 2]
| Hata | Olası Sebep | Çözüm |
|---|---|---|
| Outdated intel | No refresh cycle | Quarterly updates |
| Missing competitors | Narrow view | Expand search |
| Feature parity | No differentiation | Find unique angle |
| Lost deals | Weak positioning | Win/loss analysis |
[ ] TAM/SAM/SOM assumptions documented mi?
[ ] Competitor list complete mi?
[ ] Feature matrix current mi?
[ ] Battlecards distributed mi?
[ ] Win/loss tracked mi?