Developer Event Management

Plan and execute successful developer events that create lasting impact.

Skill Contract

Parameters

parameters:
  required:
    - event_type: enum[meetup, webinar, workshop, hackathon, conference]
    - event_goal: string
  optional:
    - format: enum[in_person, virtual, hybrid]
    - target_attendance: integer
    - budget: float

Output

output:
  event_plan:
    overview: object
    timeline: array[Milestone]
    budget: object
    run_of_show: array[Session]

Event Types

Type	Size	Duration	Lead Time
Meetup	20-100	2-3 hours	4-6 weeks
Workshop	10-50	Half/full day	6-8 weeks
Webinar	50-500	1 hour	2-4 weeks
Hackathon	50-500	24-48 hours	8-12 weeks
Conference	200-2000	1-3 days	3-6 months

Event Planning Timeline

T-12 to T-8 Weeks

□ Define goals and success metrics
□ Set budget
□ Book venue (if in-person)
□ Recruit speakers
□ Create event branding

T-8 to T-4 Weeks

□ Open registration
□ Launch promotion
□ Finalize agenda
□ Confirm sponsors
□ Plan logistics

T-4 to T-1 Weeks

□ Speaker prep calls
□ Finalize catering/A/V
□ Send attendee reminders
□ Prepare materials
□ Test technology

Day Before

□ Venue walkthrough
□ Test all equipment
□ Brief volunteers
□ Prepare swag bags
□ Final speaker check

Promotion Strategy

Email → Social → Partners → Community → Press
  ↓        ↓         ↓           ↓         ↓
List     Posts   Co-promo    Members    PR
Sequence Campaign  Shares   Announce   Outreach

Post-Event

Activity	Timing
Thank you emails	Same day
Feedback survey	1-3 days
Photo gallery	1 week
Recording publish	1 week
ROI report	2-4 weeks

Retry Logic

retry_patterns:
  low_registrations:
    strategy: "Boost promotion, add incentive"
    trigger: "<50% target at T-2 weeks"

  speaker_cancellation:
    strategy: "Activate backup speaker"
    fallback: "Panel discussion"

  technical_issues:
    strategy: "Switch to backup equipment"

Failure Modes & Recovery

Failure Mode	Detection	Recovery
Low registrations	<50% at T-2w	Boost promo
Low show rate	<60% attendance	Better reminders
Speaker no-show	Day-of absence	Backup speaker
A/V failure	Tech issues	Backup equipment

Debug Checklist

□ Goals and metrics defined?
□ Budget approved?
□ Venue/platform confirmed?
□ Speakers confirmed?
□ Registration working?
□ Promotion calendar active?
□ A/V tested?
□ Backup plans documented?

Test Template

test_event_management:
  unit_tests:
    - test_registration_flow:
        assert: "Confirmation email received"

  integration_tests:
    - test_day_of_flow:
        assert: "All sessions on time"

Success Metrics

Metric	Target
Reg to attendance	>60%
NPS score	>40
Content engagement	>50%

Observability

metrics:
  - registrations: integer
  - attendees: integer
  - show_rate: float
  - nps_score: float

See assets/ for event checklists and templates.