brand-guidelines

Anthropic Brand Styling

When to use this skill

Use this skill when:

• The user needs to apply Anthropic brand colors and typography to any artifact
• The user asks about Anthropic's official color palette, fonts, or visual identity
• An artifact (presentation, document, visual) needs Anthropic's look-and-feel
• The user mentions brand guidelines, corporate styling, or Anthropic visual standards

Brand Guidelines

Colors

Main Colors:

• Dark: #141413 - Primary text and dark backgrounds
• Light: #faf9f5 - Light backgrounds and text on dark
• Mid Gray: #b0aea5 - Secondary elements
• Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

• Orange: #d97757 - Primary accent
• Blue: #6a9bcc - Secondary accent
• Green: #788c5d - Tertiary accent

Typography

• Headings: Poppins (with Arial fallback)
• Body Text: Lora (with Georgia fallback)
• Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

• Applies Poppins font to headings (24pt and larger)
• Applies Lora font to body text
• Automatically falls back to Arial/Georgia if custom fonts unavailable
• Preserves readability across all systems

Text Styling

• Headings (24pt+): Poppins font
• Body text: Lora font
• Smart color selection based on background
• Preserves text hierarchy and formatting

Shape and Accent Colors

• Non-text shapes use accent colors
• Cycles through orange, blue, and green accents
• Maintains visual interest while staying on-brand

Technical Details

Font Management

• Uses system-installed Poppins and Lora fonts when available
• Provides automatic fallback to Arial (headings) and Georgia (body)
• No font installation required - works with existing system fonts
• For best results, pre-install Poppins and Lora fonts in your environment

Color Application

• Uses RGB color values for precise brand matching
• Applied via python-pptx's RGBColor class
• Maintains color fidelity across different systems

Workflow

1. Identify the artifact to style (presentation, document, HTML, image).
2. Apply colors: Use main colors for backgrounds and text; accent colors for highlights and shapes.
3. Apply typography: Poppins for headings (24pt+), Lora for body text.
4. Verify contrast: Ensure dark text on light backgrounds and light text on dark backgrounds.

# Example: Apply brand colors to a PowerPoint slide
from pptx.util import Pt
from pptx.dml.color import RGBColor

# Anthropic brand colors
DARK = RGBColor(0x14, 0x14, 0x13)
LIGHT = RGBColor(0xFA, 0xF9, 0xF5)
ORANGE = RGBColor(0xD9, 0x77, 0x57)

Keywords

branding, corporate identity, visual identity, brand colors, typography, Anthropic brand, Poppins, Lora