From seo-geo-audit
This skill should be used when the user asks to "technical SEO audit", "check page speed", "Core Web Vitals", "LCP is slow", "CLS problem", "INP issues", "crawl errors", "indexing problems", "robots.txt check", "XML sitemap errors", "hreflang issues", "canonical tag problems", "HTTPS not working", "mobile SEO", "JavaScript rendering", or "site health check". Performs comprehensive technical SEO audits: Core Web Vitals (LCP/CLS/INP/TTFB), crawlability, indexability, mobile-friendliness, HTTPS/HSTS security, URL structure, redirect chains, robots.txt, XML sitemaps, hreflang, canonical tags, and structured data validation. Produces a scored technical health report (0–100) with critical/high/medium issue triage and a prioritized implementation roadmap. Works with Google PageSpeed Insights, Google Search Console, crawl tools, or manual audit. For content element issues, see on-page-seo-auditor. For link architecture, see internal-linking-optimizer.
npx claudepluginhub omraval18/seo-geo-auditThis skill is limited to using the following tools:
This skill performs comprehensive technical SEO audits to identify issues that may prevent search engines from properly crawling, indexing, and ranking your site.
Provides Ktor server patterns for routing DSL, plugins (auth, CORS, serialization), Koin DI, WebSockets, services, and testApplication testing.
Conducts multi-source web research with firecrawl and exa MCPs: searches, scrapes pages, synthesizes cited reports. For deep dives, competitive analysis, tech evaluations, or due diligence.
Provides demand forecasting, safety stock optimization, replenishment planning, and promotional lift estimation for multi-location retailers managing 300-800 SKUs.
This skill performs comprehensive technical SEO audits to identify issues that may prevent search engines from properly crawling, indexing, and ranking your site.
Perform a technical SEO audit for [URL/domain]
Check Core Web Vitals for [URL]
Audit crawlability and indexability for [domain]
Technical SEO checklist for migrating [old domain] to [new domain]
See CONNECTORS.md for tool category placeholders.
With ~~web crawler + ~~page speed tool + ~~CDN connected: Claude can automatically crawl the entire site structure via ~~web crawler, pull Core Web Vitals and performance metrics from ~~page speed tool, analyze caching headers from ~~CDN, and fetch mobile-friendliness data. This enables comprehensive automated technical audits.
With manual data only: Ask the user to provide:
Proceed with the full audit using provided data. Note in the output which findings are from automated crawl vs. manual review.
WebFetch failure handling: If WebFetch returns an empty response, HTTP error, or fewer than 300 characters (JS-rendered or access-blocked page), do not proceed with empty data. Immediately ask the user to paste the page HTML or text content directly.
Core Web Vitals via PageSpeed API (free, no key required): For steps requiring CWV data (LCP, CLS, INP, TTFB, FCP), fetch live metrics using:
https://www.googleapis.com/pagespeedonline/v5/runPagespeed?url=[URL]&strategy=mobilehttps://www.googleapis.com/pagespeedonline/v5/runPagespeed?url=[URL]&strategy=desktopParse lighthouseResult.audits for largest-contentful-paint, cumulative-layout-shift, interaction-to-next-paint, server-response-time, and first-contentful-paint. If the API call fails, note which metrics are estimated vs. measured.
When a user requests a technical SEO audit:
Audit Crawlability
## Crawlability Analysis
### Robots.txt Review
**URL**: [domain]/robots.txt
**Status**: [Found/Not Found/Error]
**Current Content**:
[robots.txt content]
| Check | Status | Notes |
|-------|--------|-------|
| File exists | ✅/❌ | [notes] |
| Valid syntax | ✅/⚠️/❌ | [errors found] |
| Sitemap declared | ✅/❌ | [sitemap URL] |
| Important pages blocked | ✅/⚠️/❌ | [blocked paths] |
| Assets blocked | ✅/⚠️/❌ | [CSS/JS blocked?] |
| Correct user-agents | ✅/⚠️/❌ | [notes] |
**Issues Found**:
- [Issue 1]
- [Issue 2]
**Recommended robots.txt**:
User-agent: * Allow: / Disallow: /admin/ Disallow: /private/
Sitemap: https://example.com/sitemap.xml
---
### XML Sitemap Review
**Sitemap URL**: [URL]
**Status**: [Found/Not Found/Error]
| Check | Status | Notes |
|-------|--------|-------|
| Sitemap exists | ✅/❌ | [notes] |
| Valid XML format | ✅/⚠️/❌ | [errors] |
| In robots.txt | ✅/❌ | [notes] |
| Submitted to ~~search console | ✅/⚠️/❌ | [notes] |
| URLs count | [X] | [appropriate?] |
| Only indexable URLs | ✅/⚠️/❌ | [notes] |
| Includes priority | ✅/⚠️ | [notes] |
| Includes lastmod | ✅/⚠️ | [accurate?] |
**Issues Found**:
- [Issue 1]
---
### Crawl Budget Analysis
| Factor | Status | Impact |
|--------|--------|--------|
| Crawl errors | [X] errors | [Low/Med/High] |
| Duplicate content | [X] pages | [Low/Med/High] |
| Thin content | [X] pages | [Low/Med/High] |
| Redirect chains | [X] found | [Low/Med/High] |
| Orphan pages | [X] found | [Low/Med/High] |
**Crawlability Score**: [X]/10
Audit Indexability
## Indexability Analysis
### Index Status Overview
| Metric | Count | Notes |
|--------|-------|-------|
| Pages in sitemap | [X] | |
| Pages indexed | [X] | [source: site: search] |
| Index coverage ratio | [X]% | [good if >90%] |
### Index Blockers Check
| Blocker Type | Found | Pages Affected |
|--------------|-------|----------------|
| noindex meta tag | [X] | [list or "none"] |
| noindex X-Robots | [X] | [list or "none"] |
| Robots.txt blocked | [X] | [list or "none"] |
| Canonical to other | [X] | [list or "none"] |
| 4xx/5xx errors | [X] | [list or "none"] |
| Redirect loops | [X] | [list or "none"] |
### Canonical Tags Audit
| Check | Status | Notes |
|-------|--------|-------|
| Canonicals present | ✅/⚠️/❌ | [X]% of pages |
| Self-referencing | ✅/⚠️/❌ | [notes] |
| Consistent (HTTP/HTTPS) | ✅/⚠️/❌ | [notes] |
| Consistent (www/non-www) | ✅/⚠️/❌ | [notes] |
| No conflicting signals | ✅/⚠️/❌ | [notes] |
### Duplicate Content Issues
| Issue Type | Count | Examples |
|------------|-------|----------|
| Exact duplicates | [X] | [URLs] |
| Near duplicates | [X] | [URLs] |
| Parameter duplicates | [X] | [URLs] |
| WWW/non-WWW | [X] | [notes] |
| HTTP/HTTPS | [X] | [notes] |
**Indexability Score**: [X]/10
Audit Site Speed & Core Web Vitals — CWV metrics (LCP/FID/CLS/INP), additional performance metrics (TTFB/FCP/Speed Index/TBT), resource loading breakdown, optimization recommendations
Reference: See references/technical-audit-templates.md for the performance analysis template (Step 3).
Audit Mobile-Friendliness — Mobile-friendly test, responsive design check, mobile-first indexing verification
Reference: See references/technical-audit-templates.md for the mobile optimization template (Step 4).
Audit Security & HTTPS — SSL certificate, HTTPS enforcement, mixed content, HSTS, security headers (CSP, X-Frame-Options, etc.)
Reference: See references/technical-audit-templates.md for the security analysis template (Step 5).
Audit URL Structure — URL patterns, issues (dynamic params, session IDs, uppercase), redirect analysis (chains, loops, 302s)
Reference: See references/technical-audit-templates.md for the URL structure template (Step 6).
Audit Structured Data — Schema markup validation, missing schema opportunities. CORE-EEAT alignment: maps to O05.
Reference: See references/technical-audit-templates.md for the structured data template (Step 7).
Audit International SEO (if applicable) — Hreflang implementation, language/region targeting
Reference: See references/technical-audit-templates.md for the international SEO template (Step 8).
Generate Technical Audit Summary — Overall health score with visual breakdown, critical/high/medium issues, quick wins, implementation roadmap (weeks 1-4+), monitoring recommendations
Reference: See references/technical-audit-templates.md for the audit summary template (Step 9).
Reference: See references/technical-audit-example.md for a full worked example (cloudhosting.com technical audit) and the comprehensive technical SEO checklist.
Technical reference: For issue severity framework, prioritization matrix, and Core Web Vitals optimization quick reference, see references/http-status-codes.md.