Use when the user asks anything about Blue Cross and Blue Shield of Vermont (BCBS VT): "write something for Blue Cross", "draft BCBS VT content", "check brand voice", "create a social post", "plan social posts", "build a content calendar", "write in the Blue Cross Vermont style", "draft a press release", "write marketing copy", "review content for brand accuracy", "create a letterhead document", "make a .docx letterhead", "my benefits", "Blue Cross VT employee benefits", "how much PTO do I have", "401k at Blue Cross", "health insurance at Blue Cross VT", "remote work policy", "triage a ticket", "draft a customer response", "write a KB article", "campaign plan for Blue Cross", "BCBS VT", "Blue Cross Vermont".
npx claudepluginhub oliverames/ames-claude --plugin ames-standalone-skillsThis skill uses the workspace's default tool permissions.
Comprehensive reference for Oliver Ames's work at BCBS VT. This skill consolidates brand, marketing, customer support, benefits, social media, and letterhead resources.
data/benefits/benefits-2026.mddata/benefits/hr-policies.mddata/brand/bcbsvt-content-guide.mddata/brand/bcbsvt-voice-attributes.mddata/brand/before-after-examples.mddata/brand/brand-voice-guidelines.mddata/brand/brand-voice-local-config.mddata/brand/brand-voice.mddata/brand/content-by-channel.mddata/brand/messaging-pillars.mddata/brand/social-content-archive.mddata/brand/verbatim-content-library.mddata/brand/visual-identity.mddata/brand/voice-constant-tone-flexes.mddata/customer-support/bcbsvt-faqs-help.mddata/customer-support/bcbsvt-kb-context.mddata/customer-support/bcbsvt-member-support.mddata/customer-support/bcbsvt-research-context.mddata/customer-support/bcbsvt-triage-context.mddata/customer-support/bcbsvt-website-content.mdProvides Ktor server patterns for routing DSL, plugins (auth, CORS, serialization), Koin DI, WebSockets, services, and testApplication testing.
Conducts multi-source web research with firecrawl and exa MCPs: searches, scrapes pages, synthesizes cited reports. For deep dives, competitive analysis, tech evaluations, or due diligence.
Provides demand forecasting, safety stock optimization, replenishment planning, and promotional lift estimation for multi-location retailers managing 300-800 SKUs.
Comprehensive reference for Oliver Ames's work at BCBS VT. This skill consolidates brand, marketing, customer support, benefits, social media, and letterhead resources.
| Dimension | Is | Is NOT |
|---|---|---|
| Tone | Warm, approachable, knowledgeable | Cold, corporate, jargon-heavy |
| Perspective | Vermont-first, community-rooted | National, generic |
| Style | Plain-spoken, practical, empowering | Condescending, vague |
| Authority | Trusted local expert | Distant insurer |
Core principles: Vermont-first always, nonprofit heart, plain language, empowering not paternalistic, warm but grounded, collaborative not competitive.
Key vocabulary: "Vermonters" (not customers), "health plan" (not insurance policy), "health care" (two words, AP style), community, local, neighbors, well-being.
| Benefit | Details |
|---|---|
| Role | Social Media Strategist |
| Salary | $80,000 |
| Bonus | 5% (~$4,000) if company hits goals; first eligible April 2027 |
| PTO | 20 days + 10 holidays |
| Healthcare | High deductible; BCBS contributes $4,000/yr |
| 401(k) | 12.6% total at 6% employee contribution |
| Start Date | March 2026 |
All reference data lives in data/ next to this file. Load as needed — don't load everything upfront.
| File | Contents |
|---|---|
data/brand/brand-voice.md | Full writing guide with verbatim examples |
data/brand/visual-identity.md | Colors, typography, logo usage |
data/brand/content-by-channel.md | Channel-specific rules (web, email, social, print, press) |
data/brand/messaging-pillars.md | Key messages by audience with do/don't comparisons |
data/brand/social-content-archive.md | Real captions with engagement data, top-performing patterns |
data/brand/verbatim-content-library.md | Blog articles, CEO letters, press releases, financial data |
data/brand/before-after-examples.md | Brand voice transformation examples |
data/brand/voice-constant-tone-flexes.md | How tone adjusts across contexts |
data/brand/bcbsvt-voice-attributes.md | Voice attribute definitions |
data/brand/bcbsvt-content-guide.md | Content creation guidelines |
| File | Contents |
|---|---|
data/benefits/benefits-2026.md | Complete 2026 benefits breakdown |
data/benefits/hr-policies.md | Remote work, onboarding, culture norms |
| File | Contents |
|---|---|
data/customer-support/bcbsvt-website-content.md | Website content reference |
data/customer-support/bcbsvt-kb-context.md | Knowledge base context |
data/customer-support/bcbsvt-research-context.md | Research sources and context |
data/customer-support/bcbsvt-faqs-help.md | FAQs and help content |
data/customer-support/bcbsvt-member-support.md | Member support reference |
data/customer-support/bcbsvt-triage-context.md | Ticket triage categories and routing |
| File | Contents |
|---|---|
data/marketing/bcbsvt-campaigns.md | Campaign planning context |
| File | Contents |
|---|---|
data/social/annual-themes.md | Annual content calendar: health observances, seasonal themes, events |
| File | Contents |
|---|---|
data/letterhead/assets/reference.docx | Branded pandoc reference template |
data/letterhead/scripts/build-letterhead.sh | Build script for branded .docx |
data/letterhead/scripts/style-reference-doc.py | Python script to regenerate reference.docx |
Letterhead usage:
pandoc input.md --reference-doc=data/letterhead/assets/reference.docx -o output.docx
The ~/Documents/BCBS/ folder contains original documents organized by category. Read these for additional context as needed — do not move or modify them.
├── 2026-03-16 Blue Cross VT Social Media Strategy Plan.pdf
├── Benefits/
│ ├── 2026 Benefit Packet.pdf
│ ├── 2026 BlueCross BlueShield of Vermont New Hire Benefits Summary.pdf
│ ├── Blue Cross - Culture Values Benefits - 2026.pdf
│ ├── Health Insurance Comparison — BCBS vs VEHI Gold CDHP.md
│ ├── Health Insurance Scenario Planner.xlsx
│ └── Benefits Presentation/ (20 screenshot PNGs from benefits walkthrough)
├── Calls/
│ ├── 2026-03-13 Call with Ashley.md
│ ├── 2026-03-13 Call with Cass Lang.md
│ ├── 2026-03-13 Call with Kristina Massari.md
│ ├── 2026-03-13 Onboarding Call with Gina Brittain.md
│ └── 2026-03-13 Senior Games Planning Call.md
├── Hiring/
│ ├── 2025-12-02 Call with BCBS VT.md
│ ├── 2026-02-02 Blue Cross Offer Call.md
│ ├── 2026-02-05 Job Offer Acceptance - Oliver & Beth/ (audio + transcript)
│ ├── 2026-02-09 BlueCross BlueShield Vermont Offer Letter.pdf
│ └── Oliver Ames Cover Letter - Marketing - BCBSVT.docx
├── Onboarding/
│ ├── 2026 BlueCross BlueShield of Vermont Remote Work Policy.pdf
│ ├── Blue Cross - What to Expect (onsite).pdf
│ ├── Blue Cross VT Remote Access Authorization.pdf
│ └── (i-9, W-4, relocation agreement, Outlook setup, etc.)
└── Reference/
├── 2025-11 Social Media Strategist Position Description.docx
└── 2026-03 BlueCross VT Brand and Engagement Team Welcome Deck.pdf
| Platform | Frequency | Hashtags | Emoji |
|---|---|---|---|
| 4-5x/week | 5-7 | Yes | |
| 3-4x/week | 3-5 | Yes | |
| 3x/week | 3-4 | Sparse | |
| YouTube | 2x/month | — | — |
Always include: #BlueCrossVT #Vermont
Vermont Blue Advantage discontinued all Medicare Advantage plans. Do NOT reference MA availability. Current offerings: Vermont Medigap Blue, Vermont Blue 65 Supplement, Blue MedicareRx (Part D).