Use when auditing or reviewing website copy, SEO titles/descriptions, marketing content, or public messaging - applies Anil Dash's shareability framework to ensure others can authentically talk about your work without you present
Applies Anil Dash's shareability framework to audit marketing copy, SEO titles, and website content. Use when reviewing messaging to ensure others can authentically talk about your work without you present.
/plugin marketplace add oalders/talk-about-us/plugin install talk-about-us@talk-about-usThis skill inherits all available tools. When active, it can use any tool Claude has access to.
Core principle: "They have to be able to talk about us without us." - Anil Dash
Effective content is so clear and compelling that others can share it authentically in your absence. This skill provides a systematic audit framework based on Anil Dash's principles for crafting shareable, distinctive messaging.
Source: Anil Dash, "They have to be able to talk about us without us" (December 5, 2025)
Use this skill when:
Don't use for:
Apply these four tests to every piece of content:
Question: "Can someone authentically explain this when I'm not there?"
Red flags: Jargon ("IDE," "leverage," "optimize"), complex sentence structure, requires context to understand
Question: "Does this say what only WE can say?"
Rule: If it's not distinctive, delete it. Platitudes dilute your message.
Question: "Is this emotionally gripping or comprehensively technical?"
Example: "Help race directors focus on what matters—delivering great running events" beats "comprehensive event management IDE that optimizes workflow."
Question: "Are values embedded in how people naturally discuss this?"
Example: "the friendly community where you'll build the app of your dreams" embeds values directly into natural language.
| Step | Action | Pass/Fail |
|---|---|---|
| 1 | Read aloud - does it sound natural? | Natural = pass |
| 2 | Remove company name - is it generic? | Unique = pass |
| 3 | Ask "why should I care?" - is answer emotional or technical? | Emotional = pass |
| 4 | Identify the value embedded in language | Present = pass |
If any test fails: Rewrite before publishing.
❌ "MyMindIsRacing is a comprehensive event management IDE" ✅ "MyMindIsRacing helps race directors focus on what matters"
❌ "We're passionate about innovation and committed to excellence" ✅ "We make it easy to find and register for local races in seconds"
❌ "Utilizes Claude API with semantic analysis and LLM inference" ✅ "Just paste a link - our AI pulls in all the details automatically"
❌ Publishing content that requires you to explain or defend it ✅ Content that community members can authentically share
❌ "Running Events | Race Calendar | Find Races | Running Event Discovery Platform" ✅ "Find your next race in seconds - local running events, from 5Ks to marathons"
Before publishing any content:
Remember: Repetition and consistency are strength, not weakness. Authentic variation while maintaining core narrative is the goal.