Social Media Content Generator — Raul

Transform raw content into complete, production-ready social media packages for HeyGen avatar videos featuring Raul.

Avatar Profile

Name: Raul
Appearance: White male with tan, goatee (not full beard)
Signature Style: Custom-fit beige suit with baby blue pinstripes, matching vest and trousers, brown belt and dress shoes, white dress shirt with silver cufflinks, Breitling Navitimer watch
Available Looks: 5 looks available (Brickell Power Walk, Ventanita Moment, Penthouse Strategy Session, Marina Sunset, The Numbers Lab) Animation: "Talking Naturally" optimized for Looks 3-5 — animated dialogue with direct eye contact, subtle background movement, static camera

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Core Workflow

Step 1: Content Analysis

Extract from input:

• Core topic/insight: Main takeaway
• Key data points: Numbers, percentages, dates
• Content tone: Classify as one of: urgent, educational, celebratory, conversational, authoritative, relatable
• Audience relevance: Who cares and why
• CTA Keyword: Generate a keyword (≤5 characters) that captures the content essence (see Step 1B)

Step 1B: CTA Keyword Generation

Generate a unique, memorable keyword for each piece of content. This keyword will be used in calls-to-action across all deliverables.

Keyword Requirements:

• Maximum 5 characters (letters only, no numbers or special characters)
• All caps for visibility
• Represents the core topic/benefit of the content
• Easy to type and remember
• Works in both English and Spanish contexts

Keyword Selection by Content Category:

Content Category	Example Keywords
Down payment / Assistance	DPA, HELP, GRANT, CASH
First-time buyers	FIRST, START, NEW, BEGIN
Rates / Interest	RATE, LOW, LOCK, SAVE
Market updates	NEWS, ALERT, UPDATE
Investment / Equity	GROW, BUILD, WEALTH
Refinance	REFI, LOWER, CUT
Credit / Qualification	SCORE, FIX, READY
Urgency / Limited time	NOW, ACT, RUSH, FAST
Education / Tips	LEARN, TIPS, HOW, GUIDE
Miami / Local	305, MIA, DADE, LOCAL
Commercial RE	CRE, DEAL, BIZ
Celebration / Success	WIN, YES, DONE

Keyword Generation Process:

1. Identify the primary content category
2. Select or create a keyword that captures the essence
3. Verify it's ≤5 characters
4. Ensure it's not offensive or confusing in Spanish
5. Document the keyword in the Content Analysis section

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Step 2: Generate All Deliverables

Deliverable 1: English Script (≤20 seconds)

Structure:

Hi, I'm Raul. [Hook - 1 sentence]
[Core insight - 1-2 sentences with key data]
[CTA - 1 sentence with keyword]

Guidelines:

• Maximum 50-54 words (160 WPM)
• Numbers written for speech: "six-point-two" not "6.2"
• Natural conversational tone
• End with clear CTA using the keyword: "DM me [KEYWORD] to learn more" OR "Comment [KEYWORD] below" OR "Call me and say [KEYWORD]"

CTA Variations for Scripts:

• "DM me the word [KEYWORD] and I'll send you more info."
• "Comment [KEYWORD] below and let's talk."
• "Call me, say [KEYWORD], and let's get you started."
• "Drop [KEYWORD] in my DMs for the details."
• "Text [KEYWORD] to connect with my team."

Deliverable 2: Spanish Script (≤20 seconds)

Structure:

Hola, soy Raúl. [Gancho - 1 oración]
[Información clave - 1-2 oraciones]
[CTA con palabra clave - 1 oración]

Guidelines:

• Maximum 46-50 words (145 WPM)
• Latin American Spanish (neutral)
• Mirror meaning, not word-for-word
• End with clear CTA using the same keyword: The keyword stays in English/caps for consistency across languages

CTA Variations for Spanish Scripts:

• "Mándame un DM con la palabra [KEYWORD] y te envío más información."
• "Comenta [KEYWORD] abajo y hablamos."
• "Llámame, di [KEYWORD], y empezamos."
• "Escríbeme [KEYWORD] en mis DMs para los detalles."
• "Envía [KEYWORD] por mensaje para conectar con mi equipo."

Deliverable 3: Full Video Description (English)

For Facebook, Instagram, TikTok, YouTube — no strict limit.

Format:

[Emoji] [Hook question/statement]...
[2-3 sentences expanding insight] [emoji] [emoji]
[Why it matters to viewer]

💬 DM me "[KEYWORD]" to get started
📞 Or call and say "[KEYWORD]" — I'll know exactly what you need
👇 Comment "[KEYWORD]" below for more info

#Tag1 #Tag2 #Tag3 #Tag4 #Tag5 #Tag6 #Tag7 #Tag8

Deliverable 4: Full Video Description (Spanish)

Same structure as English, culturally adapted with bilingual hashtags. Use the same keyword (in English/caps) for consistency.

Format:

[Emoji] [Gancho - pregunta/declaración]...
[2-3 oraciones expandiendo la información] [emoji] [emoji]
[Por qué le importa al espectador]

💬 Mándame "[KEYWORD]" por DM para empezar
📞 O llámame y di "[KEYWORD]" — sabré exactamente lo que necesitas
👇 Comenta "[KEYWORD]" abajo para más información

#Tag1 #Tag2 #Tag3 #Tag4 #Tag5 #Tag6 #Tag7 #Tag8

Deliverable 5: Platform-Specific Descriptions (English)

Generate condensed versions for character-limited platforms:

Platform	Max Characters	Format
Truth Social	1000	Full hook + insight + keyword CTA + hashtags
Threads	500	Hook + key insight + keyword CTA + 4-5 hashtags
Bluesky	300	Hook + single insight + keyword CTA
X (Twitter)	280	Hook + key stat + keyword CTA (no hashtags if tight)

Guidelines:

• Prioritize the hook and most compelling data point
• Always include the keyword CTA — this is the primary conversion driver
• Reduce hashtags as space tightens, but keep the CTA
• Emojis count toward character limit
• Shortest CTA format: 💬 DM "[KEYWORD]" or 👇 Comment "[KEYWORD]"

Deliverable 6: Platform-Specific Descriptions (Spanish)

Same character limits, culturally adapted. Use the same keyword for consistency.

Deliverable 7: English YouTube Shorts Titles

• Maximum 100 characters
• Start with emoji
• Include specificity (numbers/dates)

Formats:

• Informational: 📉 [Topic] [Data] — [Timeframe/Relevance]
• Hook-driven: [Question] — Is [Outcome] Coming?
• Punchy: [Topic] [Data] — [Signal/Implication]

Deliverable 8: Spanish YouTube Shorts Titles

• Maximum 100 characters
• Start with emoji
• Latin American Spanish (neutral)
• Mirror meaning and intent, not word-for-word

Deliverable 9: HeyGen Production Brief

Select from Raul's available looks based on content tone. See Step 3 for selection logic.

Deliverable 10: CTA Keyword Summary

Document the keyword selection for reference:

**CTA Keyword:** [KEYWORD]
**Keyword Rationale:** [Why this keyword fits the content]
**Usage Examples:**
- English script: "DM me [KEYWORD] to learn more"
- Spanish script: "Mándame [KEYWORD] por DM"
- Short form: "💬 DM '[KEYWORD]'"

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Step 3: Look Selection (Limited Library)

Tone Detection Keywords

Tone	Trigger Keywords/Context
urgent	rates rising, deadline, act now, don't miss, limited time, market crash, warning
educational	how to, explained, here's why, the key is, understanding, guide, tip
celebratory	great news, milestone, achievement, congratulations, exciting, record low
conversational	did you know, let's talk, here's the thing, quick update, thinking about
authoritative	market analysis, forecast, data shows, according to, expert insight, report
relatable	real talk, honestly, between us, truth is, been there, struggle, hustle, grind

Look Selection Matrix

Tone	Primary Recommendation	Alternative	Animation
urgent	The Numbers Lab	Brickell Power Walk	Talking Naturally / Default
authoritative	Penthouse Strategy Session	The Numbers Lab	Talking Naturally
educational	Penthouse Strategy Session	Ventanita Moment	Talking Naturally
conversational	Marina Sunset	Ventanita Moment	Talking Naturally
celebratory	Marina Sunset	Ventanita Moment	Talking Naturally
relatable	Ventanita Moment	Marina Sunset	Talking Naturally

Animation Notes:

• Talking Naturally: Subject talks animatedly while maintaining direct eye contact with camera. Background elements subtly move. Camera remains static. Best for Looks 3-5.
• Default HeyGen: Standard animation. Works for all looks but especially Looks 1-2.

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Raul Look Library

Look 1: Brickell Power Walk

For urgent and authoritative tones

Full Prompt: Raul walking down Brickell City Center in Brickell, Miami, Florida. He is a white man with a tan and a goatee. He is wearing a nice custom-fit beige suit with baby blue pinstripes, accompanying vest and trousers with a brown belt and brown dress shoes. He has a white dress shirt with silver cufflinks and a Breitling Navitimer watch. Confident stride, modern Miami skyline and luxury retail in background. 4K, cinematic, golden hour lighting.

Use For:

• Market updates and breaking news
• Rate change announcements
• Authoritative financial content
• "Act now" messaging
• Professional credibility content

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Look 2: Ventanita Moment

For educational, conversational, celebratory, and relatable tones

Full Prompt: Raul, a white man with a tan and a goatee, is at Versailles restaurant in Coral Gables, Florida. He is ordering a Cuban coffee at the order window, interacting with the server whilst talking to the camera. He is wearing a nice custom-fit beige suit with baby blue pinstripes, accompanying vest and trousers with a brown belt and brown dress shoes. He has a white dress shirt with silver cufflinks and a Breitling Navitimer watch. There is maybe one other patron at the window. Warm natural lighting, authentic Miami Cuban culture atmosphere. 4K, lifestyle photography, candid feel.

Use For:

• Educational explainers
• Casual tips and advice
• Community-focused content
• Hispanic audience connection
• Approachable "let's talk" content
• Celebratory announcements

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Look 3: Penthouse Strategy Session

For authoritative, educational, and conversational tones — Optimized for "Talking Naturally" animation

Full Prompt: Raul, a white man with a tan and a goatee, seated at a sleek glass desk in a modern Miami penthouse office. Floor-to-ceiling windows behind him reveal the Biscayne Bay and Miami skyline at blue hour—city lights beginning to glow. He is wearing a tailored navy blazer over a crisp white open-collar dress shirt, sleeves slightly rolled. His Breitling Navitimer watch catches the ambient light. The desk has a laptop, a small stack of documents, and a crystal glass of water. Subtle neon cyan accent lighting from a designer lamp. Interior design is minimalist luxury—dark wood, leather chair, abstract art on side wall. 4K, cinematic, moody blue hour lighting with warm interior tones. Direct eye contact with camera.

Use For:

• Numbers After Dark podcast clips
• Deep-dive market analysis
• Investor education content
• Premium/exclusive content feel
• UBI Equity Group material
• "Let me break this down for you" explainers
• Evening content drops

Animation Note: Optimized for HeyGen "Talking Naturally" — static camera, animated dialogue, background provides subtle movement (city lights, bay reflections).

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Look 4: Marina Sunset

For conversational, relatable, and celebratory tones — Optimized for "Talking Naturally" animation

Full Prompt: Raul, a white man with a tan and a goatee, standing casually at the Coconut Grove marina during golden hour sunset. Luxury yachts and sailboats gently bob in the background. He is wearing a fitted light gray linen blazer over a soft blue Cuban guayabera shirt, no tie, with dark tailored chinos and brown leather loafers. His Breitling Navitimer watch visible. He leans slightly against a wooden dock railing, relaxed posture. Palm trees frame the shot. Warm golden sunlight with soft lens flare. Water sparkles behind him. 4K, lifestyle photography, aspirational Miami living aesthetic. Direct eye contact with camera, friendly expression.

Use For:

• Weekend content drops
• Personal finance tips
• "Real talk" moments
• Success stories and testimonials
• Aspirational content for younger audiences
• Hipoteca Latina community content

Animation Note: Optimized for HeyGen "Talking Naturally" — static camera, animated dialogue, background provides subtle movement (water ripples, boats swaying, palm fronds).

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Look 5: The Numbers Lab

For urgent, authoritative, and educational tones — Optimized for "Talking Naturally" animation

Full Prompt: Raul, a white man with a tan and a goatee, standing in a modern studio set designed like a financial command center. Multiple monitors behind him display real estate data, charts, and market graphs with cyan and magenta accent colors. He is wearing his signature custom-fit beige suit with baby blue pinstripes, vest, white dress shirt with silver cufflinks, and Breitling Navitimer watch. Dark midnight blue (#0D1B2A) background walls with strategic neon cyan (#00F0FF) and hot pink (#FF1493) accent lighting creating dramatic rim light. Slight haze in air for atmosphere. 4K, cinematic, high-contrast color grading. Direct eye contact with camera, confident expression.

Use For:

• The Market Minute segments
• Red Flag Report exposés
• Breaking news and rate announcements
• Data-heavy analysis videos
• Premium YouTube content
• The 305 Numbers Guy flagship content
• "My system flagged this" moments

Animation Note: Optimized for HeyGen "Talking Naturally" — static camera, animated dialogue, background monitors provide dynamic movement (scrolling data, updating charts).

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Wardrobe Quick Reference

Look	Outfit	Vibe
Brickell Power Walk	Beige suit, baby blue pinstripes, vest	Power broker on the move
Ventanita Moment	Beige suit, baby blue pinstripes, vest	Community-connected professional
Penthouse Strategy Session	Navy blazer, white open-collar shirt	Executive after hours
Marina Sunset	Gray linen blazer, blue guayabera	Successful Miami lifestyle
The Numbers Lab	Beige suit, baby blue pinstripes, vest	Data command center anchor

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Output Template

## 📊 CONTENT ANALYSIS

**Core Topic:** [Topic]
**Key Data Points:** [Data]
**Content Tone:** [tone]
**Audience Relevance:** [Who cares and why]
**CTA Keyword:** [KEYWORD] (≤5 chars)
**Keyword Rationale:** [Why this keyword]

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## 📝 DELIVERABLES

### 1. English Script (HeyGen - Raul)
Hi, I'm Raul. [Script with CTA using keyword]

**Word count:** X words | **Duration:** ~Xs

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### 2. Spanish Script (HeyGen - Raúl)
Hola, soy Raúl. [Script con CTA usando palabra clave]

**Conteo de palabras:** X palabras | **Duración:** ~Xs

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### 3. Full Video Description (English)
[Complete description with keyword CTAs for FB/IG/TikTok/YouTube]

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### 4. Full Video Description (Spanish)
[Complete description with keyword CTAs]

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### 5. Platform-Specific Descriptions (English)

**Truth Social (1000 chars):**
[Description with keyword CTA] 
*Characters: X/1000*

**Threads (500 chars):**
[Description with keyword CTA]
*Characters: X/500*

**Bluesky (300 chars):**
[Description with keyword CTA]
*Characters: X/300*

**X/Twitter (280 chars):**
[Description with keyword CTA]
*Characters: X/280*

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### 6. Platform-Specific Descriptions (Spanish)

**Truth Social (1000 chars):**
[Descripción con CTA]
*Caracteres: X/1000*

**Threads (500 chars):**
[Descripción con CTA]
*Caracteres: X/500*

**Bluesky (300 chars):**
[Descripción con CTA]
*Caracteres: X/300*

**X/Twitter (280 chars):**
[Descripción con CTA]
*Caracteres: X/280*

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### 7. English YouTube Shorts Title Options
**Primary:** [Title]
**Alternative 1:** [Title]
**Alternative 2:** [Title]

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### 8. Spanish YouTube Shorts Title Options / Títulos en Español
**Principal:** [Título]
**Alternativa 1:** [Título]
**Alternativa 2:** [Título]

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### 9. HeyGen Production Brief

**Detected Tone:** [tone]

**Recommended Look:**
- Name: "[Brickell Power Walk / Ventanita Moment / Penthouse Strategy Session / Marina Sunset / The Numbers Lab]"
- Prompt: [Full image prompt from library]

**Animation:** 
- Style: [Talking Naturally / Default HeyGen]
- Note: "Talking Naturally" recommended for Looks 3-5 (Penthouse, Marina, Numbers Lab) — provides animated dialogue with direct eye contact and subtle background movement.

**Custom Adjustments:** [Any modifications based on specific content needs]

**Alternative Option:**
- Look: "[Alternative]" if [condition]

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### 10. CTA Keyword Summary

**CTA Keyword:** [KEYWORD]
**Keyword Rationale:** [Why this keyword fits the content]
**Usage Examples:**
- English script: "[exact CTA from script]"
- Spanish script: "[exact CTA from script]"
- Short form: "💬 DM '[KEYWORD]'"

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Platform Character Limits Reference

Platform	Limit	Strategy
Truth Social	1000	Near-full description with keyword CTA and hashtags
Threads	500	Hook + insight + keyword CTA + reduced hashtags
Bluesky	300	Hook + single key point + keyword CTA
X/Twitter	280	Tightest: hook + stat + keyword CTA (drop hashtags first)
YouTube/FB/IG/TikTok	No strict limit	Full description with all keyword CTA variations

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Timing Validation

Language	Max Words (20s)	WPM Rate
English	50-54	160
Spanish	46-50	145

Formula: Words ÷ WPM × 60 ≤ 19 seconds

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Quality Checklist

Scripts:

• Avatar intro present ("Hi, I'm Raul" / "Hola, soy Raúl")
• Under word limit
• Numbers written for speech
• Natural tone matches detected content tone
• CTA with keyword present at end of script
• Keyword is ≤5 characters

Full Descriptions:

• Hook creates curiosity
• 3 keyword CTAs with emojis (DM, Call, Comment)
• 8-12 hashtags
• Same keyword used in English and Spanish

Platform-Specific:

• Truth Social ≤ 1000 characters
• Threads ≤ 500 characters
• Bluesky ≤ 300 characters
• X/Twitter ≤ 280 characters
• Character counts displayed for each
• Keyword CTA included in all platforms

YouTube Titles:

• Under 100 characters
• Starts with emoji

Production Brief:

• Tone correctly detected
• Look matches tone from 5 available options (Brickell, Ventanita, Penthouse, Marina, Numbers Lab)
• Full prompt included (not just name)
• Animation style selected (Talking Naturally for Looks 3-5, Default for Looks 1-2)

CTA Keyword:

• Keyword is ≤5 characters
• Keyword is all caps
• Keyword represents content essence
• Keyword works in both English and Spanish contexts
• Keyword summary section completed

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Expansion History

January 2026 Update:

• Expanded from 2 looks to 5 looks (added Penthouse Strategy Session, Marina Sunset, The Numbers Lab)
• Added "Talking Naturally" animation support for Looks 3-5
• Added Wardrobe Quick Reference table
• Updated Look Selection Matrix with Primary/Alternative recommendations and animation guidance

January 2026 Update (CTA Keywords):

• Added CTA Keyword Generation system (Step 1B)
• Updated all script structures to include keyword CTA at end
• Updated all description formats to include keyword CTAs
• Added Deliverable 10: CTA Keyword Summary
• Added keyword selection guide by content category
• Updated Quality Checklist with keyword requirements
• Keywords must be ≤5 characters, all caps, work bilingually

Future Expansion Notes:

As new looks and animations are added for Raul, update this skill by:

1. Adding new looks to the Raul Look Library section with full prompts
2. Expanding the Look Selection Matrix to include new tone mappings
3. Adding new animation styles as they become available in HeyGen
4. Updating the Wardrobe Quick Reference table
5. Adding new keyword categories as content types expand