Content Growth Engine Workflow

Build a content-led growth system that attracts, captures, and nurtures leads.

Pre-Flight

Check for .agents/product-marketing-context.md. If missing, invoke product-marketing-context first.

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Phase 1: Strategy

Step 1A — Content Strategy

Invoke content-strategy:

• 3-5 content pillars aligned to ICP pain points
• Topic cluster architecture
• Editorial calendar framework
• Competitive content gap analysis

Step 1B — Site Architecture (if needed)

Invoke site-architecture if blog/resource center doesn't exist:

• Blog taxonomy, category structure, URL patterns
• Hub-and-spoke internal linking plan

Step 1C — AI Visibility Strategy

Invoke ai-seo:

• Optimize content plan for AI citation potential
• Structure, authority, and presence recommendations

Gate: User approves content pillars and topic priorities.

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Phase 2: Lead Capture System

Step 2A — Lead Magnets

Invoke lead-magnets:

• One lead magnet per content pillar
• Format selection, distribution plan, gating strategy

Step 2B — Free Tool Strategy (optional)

Invoke free-tool-strategy if engineering resources available:

• Interactive tool evaluation (calculators, generators, graders)
• SEO value + lead capture potential scoring

Step 2C — Popup & Form Design

Invoke popup-cro for email capture overlays, then Invoke form-cro for lead capture forms:

• Content upgrades, exit-intent, scroll triggers

Gate: User approves lead capture assets and forms.

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Phase 3: Nurture System

Step 3A — Email Sequences

Invoke email-sequence for:

• Welcome sequence (post-lead-magnet download)
• Nurture sequence (education → product awareness → trial)
• Re-engagement sequence (gone cold)

Step 3B — Copywriting

Invoke copywriting for:

• Landing pages for each lead magnet
• Key pillar content pieces (or briefs for writers)

Step 3C — Schema & SEO Polish

Invoke schema-markup for article/FAQ/HowTo schemas, then Invoke programmatic-seo if scale opportunities exist (location pages, integration pages, etc.)

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Phase 4: Distribution

Step 4A — Social Content

Invoke social-content:

• Content repurposing system (blog → social posts)
• Platform-specific content calendar
• Hook formulas and engagement strategy

Step 4B — Referral Program (optional)

Invoke referral-program if product has sharing potential:

• Content-driven referral loops

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Phase 5: Measurement

Step 5A — Analytics

Invoke analytics-tracking:

• Content performance metrics (traffic, engagement, conversion)
• Lead magnet conversion tracking
• Attribution model for content → revenue

Step 5B — Testing

Invoke ab-test-setup:

• Headline tests, CTA tests, lead magnet format tests
• Content experiment framework

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Skill Chain Summary

Strategy:     content-strategy → site-architecture → ai-seo
Capture:      lead-magnets + free-tool-strategy → popup-cro + form-cro
Nurture:      email-sequence → copywriting → schema-markup + programmatic-seo
Distribution: social-content → referral-program
Measurement:  analytics-tracking → ab-test-setup

Rules

• Phase 1 is mandatory. Other phases can be run selectively.
• If the user already has a content strategy, start at Phase 2.
• Free tool strategy (2B) and referral program (4B) are optional — only suggest if appropriate.
• Every content piece should be optimized for both Google AND AI engines (ai-seo).