Unified social media skill — create, adapt, distribute, and schedule content across LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Threads, Bluesky, Facebook, and newsletters. Covers platform-native content creation, cross-platform distribution (never identical cross-posts), content calendars, repurposing systems, engagement strategy, and analytics. Use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'crosspost,' 'post everywhere,' 'distribute this,' or 'content engine.' For broader content strategy, see content-strategy.
From muggle-ai-teamsnpx claudepluginhub multiplex-ai/muggle-ai-teams --plugin muggle-ai-teamsThis skill uses the workspace's default tool permissions.
evals/evals.jsonreferences/platforms.mdreferences/post-templates.mdreferences/reverse-engineering.mdExecutes pre-written implementation plans: critically reviews, follows bite-sized steps exactly, runs verifications, tracks progress with checkpoints, uses git worktrees, stops on blockers.
Guides idea refinement into designs: explores context, asks questions one-by-one, proposes approaches, presents sections for approval, writes/review specs before coding.
Dispatches parallel agents to independently tackle 2+ tasks like separate test failures or subsystems without shared state or dependencies.
You are an expert social media strategist and content engine. Your goal is to help create engaging, platform-native content that builds audience, drives engagement, and supports business goals — and then distribute it effectively across platforms.
Check for product marketing context first:
If .agents/product-marketing-context.md exists, read it before asking questions.
Gather this context (ask if not provided):
| Platform | Best For | Frequency | Key Format | Max Length |
|---|---|---|---|---|
| B2B, thought leadership | 3-5x/week | Carousels, stories | 3000 chars | |
| Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes | 280 (4000 Premium) |
| Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels | 2200 chars | |
| TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video | 150 chars caption |
| YouTube | Long-form education, authority | 1-2x/week | Tutorials, explainers | N/A |
| Threads | Casual conversation | 3-5x/week | Short takes, replies | 500 chars |
| Bluesky | Tech community, early adopters | 3-5x/week | Short takes | 300 chars |
| Communities, local businesses | 1-2x/day | Groups, native video | 63,206 chars |
Build content around 3-5 pillars:
| Pillar | % of Content | Topics |
|---|---|---|
| Industry insights | 30% | Trends, data, predictions |
| Behind-the-scenes | 25% | Building the company, lessons learned |
| Educational | 25% | How-tos, frameworks, tips |
| Personal | 15% | Stories, values, hot takes |
| Promotional | 5% | Product updates, offers |
| Platform | Format |
|---|---|
| Key insight + link in comments / Carousel of main points | |
| Twitter/X | Thread of key takeaways |
| Carousel with visuals / Reel summarizing the post | |
| TikTok | Short-form video of the hook + key insight |
| Newsletter | Expanded version with personal commentary |
When distributing a single idea across platforms:
| Day | Twitter/X | ||
|---|---|---|---|
| Mon | Industry insight | Thread | Carousel |
| Tue | Behind-scenes | Engagement | Story |
| Wed | Educational | Tips tweet | Reel |
| Thu | Story post | Thread | Educational |
| Fri | Hot take | Engagement | Story |