Guides Payload CMS config (payload.config.ts), collections, fields, hooks, access control, APIs. Debugs validation errors, security, relationships, queries, transactions, hook behavior.

Designs, audits, and improves analytics tracking systems using Signal Quality Index for reliable, decision-ready data in marketing, product, and growth.

Enforces A/B test setup with gates for hypothesis locking, metrics definition, sample size calculation, assumptions checks, and execution readiness before implementation.