Social media strategy, content creation, and platform optimization. Use when creating social content, developing engagement strategies, optimizing for platform algorithms, or building community.
From agentkits-marketingnpx claudepluginhub mikefefergrad-art/marketingThis skill uses the workspace's default tool permissions.
references/content-formats.mdreferences/engagement-tactics.mdreferences/platform-algorithms.mdreferences/social-media-playbook.mdreferences/viral-mechanics.mdDispatches parallel agents to independently tackle 2+ tasks like separate test failures or subsystems without shared state or dependencies.
Executes pre-written implementation plans: critically reviews, follows bite-sized steps exactly, runs verifications, tracks progress with checkpoints, uses git worktrees, stops on blockers.
Guides idea refinement into designs: explores context, asks questions one-by-one, proposes approaches, presents sections for approval, writes/review specs before coding.
Social media strategy, content creation, and community building across platforms.
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
Apply social media expertise when:
| Platform | Best For | Primary Audience | Content Type | B2B/B2C |
|---|---|---|---|---|
| Professional, B2B | Decision makers, 25-54 | Long-form, documents, carousel | B2B | |
| Twitter/X | News, tech, thought leadership | Early adopters, industry | Short-form, threads | Both |
| Visual brands, lifestyle | Millennials, Gen Z | Reels, carousels, Stories | B2C | |
| TikTok | Entertainment, trends | Gen Z, younger millennials | Short video, trends | B2C |
| Local, community, groups | Broad, 35-65+ | Video, groups, events | Both | |
| YouTube | Education, how-to, long-form | All ages | Long-form video | Both |
The 4 Content Pillars:
| Pillar | Purpose | Ratio | Examples |
|---|---|---|---|
| Educational | Build trust, authority | 40% | Tips, how-tos, industry insights |
| Entertaining | Build engagement, reach | 30% | Humor, trends, behind-scenes |
| Inspirational | Build connection, emotion | 20% | Stories, motivation, culture |
| Promotional | Drive action, revenue | 10% | Offers, product, CTAs |
LinkedIn Algorithm:
Instagram Algorithm:
TikTok Algorithm:
Twitter/X Algorithm:
| Platform | Best Days | Best Times (local) | Frequency |
|---|---|---|---|
| Tue-Thu | 8-10am, 12pm | 1-2/day | |
| Mon-Fri | 11am, 2pm, 7pm | 1-2/day + Stories | |
| TikTok | Tue-Thu | 7-9pm | 1-3/day |
| Twitter/X | Wed-Fri | 9am, 12pm, 5pm | 3-5/day |
| Wed-Fri | 1-4pm | 1-2/day |
Proactive Engagement:
Community Building:
Carousel Best Practices:
Video Best Practices:
Text Post Best Practices:
| Agent | How They Use This Skill |
|---|---|
copywriter | Social copy creation |
brainstormer | Campaign ideation |
planner | Social calendar planning |
continuity-specialist | Community engagement strategy |
| Anti-Pattern | Why It's Wrong | Do This Instead |
|---|---|---|
| Same content everywhere | Platforms differ | Adapt per platform |
| Posting and ghosting | Kills engagement | Engage in comments |
| All promotion | No one follows for ads | 90% value, 10% promo |
| Ignoring analytics | Repeating what doesn't work | Analyze and iterate |
| Buying followers | Fake engagement, hurts reach | Grow organically |
| Metric | Good | Excellent | Calculate |
|---|---|---|---|
| Engagement Rate | 1-3% | 3%+ | (Engagements / Followers) × 100 |
| Follower Growth | 2-5%/mo | 5%+/mo | Monthly net new / Total |
| Share Rate | 1-2% | 2%+ | Shares / Reach |
| Save Rate | 2-5% | 5%+ | Saves / Reach |
/social/schedule - Create posting schedule/social/engage - Develop engagement strategy/social/viral - Create viral-potential content/content/social - Platform-specific contentreferences/platform-algorithms.md - How each algorithm worksreferences/content-formats.md - Format best practicesreferences/engagement-tactics.md - Building engagementreferences/viral-mechanics.md - What makes content spread