Provides SEO strategies for keyword research, on-page optimization, technical audits, search intent matching, and link building to drive organic growth.
From agentkits-marketingnpx claudepluginhub mikefefergrad-art/marketingThis skill uses the workspace's default tool permissions.
references/keyword-research.mdreferences/link-building.mdreferences/local-seo.mdreferences/on-page-seo.mdreferences/seo-audit-checklist.mdreferences/seo-playbook.mdreferences/technical-seo.mdDispatches parallel agents to independently tackle 2+ tasks like separate test failures or subsystems without shared state or dependencies.
Executes pre-written implementation plans: critically reviews, follows bite-sized steps exactly, runs verifications, tracks progress with checkpoints, uses git worktrees, stops on blockers.
Guides idea refinement into designs: explores context, asks questions one-by-one, proposes approaches, presents sections for approval, writes/review specs before coding.
Search engine optimization strategies and tactics for sustainable organic growth.
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
Apply SEO expertise when:
| Intent | User Goal | Content Type | Examples |
|---|---|---|---|
| Informational | Learn something | How-to, guides, definitions | "how to write email copy" |
| Navigational | Find specific site | Brand pages | "HubSpot login" |
| Commercial | Research before buying | Comparisons, reviews | "best email marketing tools" |
| Transactional | Complete purchase | Product pages, pricing | "buy mailchimp subscription" |
Keyword Metrics to Evaluate:
| Metric | What It Means | Good Range |
|---|---|---|
| Search Volume | Monthly searches | 100-10,000 for most |
| Keyword Difficulty | Competition level | 0-30 for new sites |
| CPC | Commercial intent | Higher = more valuable |
| SERP Features | What's on page 1 | Fewer = easier |
Keyword Types:
Title Tag (50-60 characters):
Meta Description (150-160 characters):
Header Structure:
H1: Main Page Title (one per page, contains keyword)
H2: Major Section (keyword variations)
H3: Subsection (semantic terms)
H4: Supporting detail
Content Optimization Checklist:
Core Web Vitals:
| Metric | Target | What It Measures |
|---|---|---|
| LCP (Largest Contentful Paint) | <2.5s | Loading performance |
| FID (First Input Delay) | <100ms | Interactivity |
| CLS (Cumulative Layout Shift) | <0.1 | Visual stability |
Crawlability Checklist:
Indexability Checklist:
| Strategy | Effort | Impact | Best For |
|---|---|---|---|
| Guest Posting | High | Medium | New sites, authority |
| Broken Link Building | Medium | Medium | Quick wins |
| Resource Pages | Medium | Medium | Comprehensive content |
| Digital PR | High | High | Brand + links |
| Original Research | Very High | Very High | Thought leadership |
| HARO | Low | Variable | Easy opportunities |
Pillar-Cluster Model:
Pillar Page (comprehensive, 3000+ words)
├── Cluster 1 (specific subtopic, links to pillar)
├── Cluster 2 (specific subtopic, links to pillar)
├── Cluster 3 (specific subtopic, links to pillar)
└── Cluster N (specific subtopic, links to pillar)
Benefits:
| Agent | How They Use This Skill |
|---|---|
attraction-specialist | Full SEO strategy and execution |
copywriter | SEO-optimized content creation |
researcher | Competitor SEO analysis |
docs-manager | SEO documentation and audits |
| Anti-Pattern | Why It's Wrong | Do This Instead |
|---|---|---|
| Keyword stuffing | Hurts rankings, UX | Natural density |
| Buying links | Penalty risk | Earn links |
| Duplicate content | Cannibalization | Canonical or consolidate |
| Ignoring search intent | Poor engagement signals | Match intent exactly |
| Chasing only volume | Ignores conversion | Balance volume + intent |
/seo/keywords - Keyword research/seo/audit - Comprehensive SEO audit/seo/competitor - Competitor SEO analysis/seo/optimize - Content optimization/checklist/seo-weekly - Weekly SEO maintenancereferences/keyword-research.md - Keyword research methodologyreferences/on-page-seo.md - On-page optimization checklistreferences/technical-seo.md - Technical SEO requirementsreferences/link-building.md - Link acquisition strategiesreferences/local-seo.md - Local search optimizationreferences/seo-audit-checklist.md - Comprehensive audit framework