Analyzes marketing performance via attribution models, ROI/CAC/LTV metrics, tracking setup, campaign reports, and dashboards for data-driven decisions.
From agentkits-marketingnpx claudepluginhub mikefefergrad-art/marketingThis skill uses the workspace's default tool permissions.
references/attribution-models.mdreferences/dashboards.mdreferences/ga4-implementation-guide.mdreferences/google-analytics.mdreferences/reporting-templates.mdreferences/search-console.mdDispatches parallel agents to independently tackle 2+ tasks like separate test failures or subsystems without shared state or dependencies.
Executes pre-written implementation plans: critically reviews, follows bite-sized steps exactly, runs verifications, tracks progress with checkpoints, uses git worktrees, stops on blockers.
Guides idea refinement into designs: explores context, asks questions one-by-one, proposes approaches, presents sections for approval, writes/review specs before coding.
Performance measurement and attribution modeling for data-driven marketing decisions.
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
Apply analytics expertise when:
Dimensions (What you're measuring by):
Metrics (What you're measuring):
| Report | Questions Answered | Frequency |
|---|---|---|
| Acquisition | Where do visitors come from? | Weekly |
| Behavior | What do they do on site? | Weekly |
| Conversion | Do they complete goals? | Daily |
| Attribution | What drove the conversion? | Monthly |
| Funnel | Where do they drop off? | Weekly |
| Cohort | How do segments perform over time? | Monthly |
| Model | Credit Distribution | Best For |
|---|---|---|
| Last Click | 100% to final touchpoint | Short cycles, direct response |
| First Click | 100% to first touchpoint | Brand awareness, TOFU |
| Linear | Equal across all | Understanding full journey |
| Time Decay | More to recent touches | Long sales cycles |
| Position-Based | 40/20/40 first-mid-last | Balanced view |
| Data-Driven | ML-based distribution | High volume, mature programs |
TOFU (Awareness)
MOFU (Consideration)
BOFU (Decision)
Retention
| Agent | How They Use This Skill |
|---|---|
researcher | Compiling performance data, competitive benchmarks |
lead-qualifier | Funnel conversion analysis, lead source quality |
planner | Budget allocation based on channel ROI |
project-manager | Campaign performance tracking |
| Anti-Pattern | Why It's Wrong | Do This Instead |
|---|---|---|
| Vanity metrics only | Impressions ≠ impact | Focus on conversion metrics |
| Last-click bias | Ignores awareness touchpoints | Use multi-touch attribution |
| No control groups | Can't prove causation | A/B test when possible |
| Siloed data | Missing full picture | Integrate CRM + analytics |
| Report without action | Wastes time and attention | Include recommendations |
crm-workflow.md - Lead stage definitions, scoring thresholdssales-workflow.md - SQL criteria, deal velocity metrics/report/weekly - Weekly performance report/report/monthly - Monthly strategic report/checklist/analytics-monthly - Monthly analytics review/analytics/roi - Campaign ROI calculation/analytics/funnel - Funnel performance analysisreferences/google-analytics.md - GA4 setup and usagereferences/search-console.md - SEO performance trackingreferences/attribution-models.md - Attribution deep divereferences/dashboards.md - Reporting best practicesreferences/reporting-templates.md - Client-ready report templates