Investor Materials

Build investor-facing materials that are consistent, credible, and easy to defend.

When to Activate

• creating or revising a pitch deck
• writing an investor memo or one-pager
• building a financial model, milestone plan, or use-of-funds table
• answering accelerator or incubator application questions
• aligning multiple fundraising docs around one source of truth
• reconciling conflicting metrics or projections that appear in different fundraising assets before a partner meeting
• structuring bear, base, and bull case scenarios in a financial model where key assumptions are uncertain
• preparing an appendix with supporting data to defend traction claims or market sizing during investor due diligence

Golden Rule

All investor materials must agree with each other.

Create or confirm a single source of truth before writing:

• traction metrics
• pricing and revenue assumptions
• raise size and instrument
• use of funds
• team bios and titles
• milestones and timelines

If conflicting numbers appear, stop and resolve them before drafting.

Core Workflow

1. inventory the canonical facts
2. identify missing assumptions
3. choose the asset type
4. draft the asset with explicit logic
5. cross-check every number against the source of truth

Asset Guidance

Pitch Deck

Recommended flow:

1. company + wedge
2. problem
3. solution
4. product / demo
5. market
6. business model
7. traction
8. team
9. competition / differentiation
10. ask
11. use of funds / milestones
12. appendix

If the user wants a web-native deck, pair this skill with html-slides.

One-Pager / Memo

• state what the company does in one clean sentence
• show why now
• include traction and proof points early
• make the ask precise
• keep claims easy to verify

Financial Model

Include:

• explicit assumptions
• bear / base / bull cases when useful
• clean layer-by-layer revenue logic
• milestone-linked spending
• sensitivity analysis where the decision hinges on assumptions

Accelerator Applications

• answer the exact question asked
• prioritize traction, insight, and team advantage
• avoid puffery
• keep internal metrics consistent with the deck and model

Red Flags to Avoid

• unverifiable claims
• fuzzy market sizing without assumptions
• inconsistent team roles or titles
• revenue math that does not sum cleanly
• inflated certainty where assumptions are fragile

Quality Gate

Before delivering:

• every number matches the current source of truth
• use of funds and revenue layers sum correctly
• assumptions are visible, not buried
• the story is clear without hype language
• the final asset is defensible in a partner meeting

Example: One-Pager Structure

Format: Single page, two columns, ~400 words. Designed for a VC to scan in 90 seconds.

[LOGO]                                    [TAGLINE — one line]

THE PROBLEM                               THE SOLUTION
[2 sentences. A specific person           [2 sentences. What you built,
loses X hours/dollars doing Y.]           not how it works.]

WHY NOW                                   TRACTION
[Market shift or regulatory change        [3 metrics in this order:
that makes this urgent today.]            1. ARR or active users
                                          2. Growth rate (MoM or YoY)
                                          3. One "wow" metric — e.g.,
                                             "NPS: 72", "0 churn in 18mo"]

MARKET                                    TEAM
TAM: $XB (source)                         [Name] — [1 credential]
SAM: $XM (serviceable today)              [Name] — [1 credential]

THE ASK
Raising $[X]M seed to [3 specific things you'll do with the money].
Contact: [email]

Common mistakes:

• Using $XB TAM without a SAM — investors know you won't capture the whole market
• Team section with 5 people — lead with your 2 strongest credentials
• "The Ask" without a specific use-of-funds — vague asks signal unclear strategy