Find the angle that makes something sell. 24 frameworks to surface differentiated hooks before you write a word. Use when starting copy, ads, landing pages, or any persuasive content.
Uses 24 proven frameworks to surface differentiated hooks before writing persuasive copy. Helps you find the angle that sells when starting landing pages, ads, emails, or any conversion-focused content.
/plugin marketplace add majesticlabs-dev/majestic-marketplace/plugin install majestic-python@majestic-marketplaceThis skill is limited to using the following tools:
Find the angle that sells before writing a single word. 24 proven frameworks to surface differentiated hooks.
| # | Angle | Mechanism | Example Hook |
|---|---|---|---|
| 1 | New | Novelty attraction | "Introducing the first..." |
| 2 | Save Money | Financial benefit | "Cut your [X] costs by 50%" |
| 3 | Save Time | Efficiency/shortcut | "What took 4 hours now takes 4 minutes" |
| 7 | Better Mousetrap | Improved solution | "Finally, a [X] that actually works" |
| 20 | The Breakthrough | Exciting progress | "The discovery that changes everything about [X]" |
| # | Angle | Mechanism | Example Hook |
|---|---|---|---|
| 5 | FOMO | Scarcity/urgency | "While everyone else is still..." |
| 22 | What You Don't Know | Knowledge gap danger | "The hidden [X] that's costing you..." |
| 24 | Confirmation of Fear | Validate + solve | "Yes, [fear] is real. Here's what to do." |
| 18 | EXPOSED! | Uncomfortable truths | "The [industry] secret they don't want you to know" |
| # | Angle | Mechanism | Example Hook |
|---|---|---|---|
| 9 | Social Proof | Safety in numbers | "Join 10,000+ [audience] who..." |
| 13 | The Truth About [X] | Insider revelation | "The truth about [thing] nobody talks about" |
| 15 | The Great [X] Hoax | Myth-busting | "Why everything you know about [X] is wrong" |
| 14 | What to do if [X] | Immediate value | "If you're struggling with [X], do this first" |
| # | Angle | Mechanism | Example Hook |
|---|---|---|---|
| 4 | Dog Whistle | Tribal signal | "[Specific term only insiders know]" |
| 8 | Us vs Them | Common enemy | "Tired of [enemy]? You're not alone." |
| 10 | Shout | Direct address | "ATTENTION: [Specific role/trait]" |
| 11 | Bandwagon | Conformity pull | "Why smart [audience] are switching to..." |
| 16 | Open Letter | Segment address | "An open letter to [specific audience]" |
| # | Angle | Mechanism | Example Hook |
|---|---|---|---|
| 23 | WRONG | Challenge wisdom | "Stop [common advice]. It's killing your [X]." |
| 17 | Declaration of WAR! | Righteous fight | "We're done accepting [bad status quo]" |
| 21 | MAD AS HELL! | Justified anger | "I'm furious about [industry problem]" |
| # | Angle | Mechanism | Example Hook |
|---|---|---|---|
| 19 | Emotional Story | Narrative pull | "I was [struggle]. Then [discovery]..." |
| 12 | How to [Good] without [Bad] | Desire + objection | "How to [result] without [sacrifice]" |
| # | Angle | Mechanism | Example Hook |
|---|---|---|---|
| 6 | News Hijack | Timely relevance | "What [recent event] means for your [X]" |
| Stage | Best Angles | Why |
|---|---|---|
| Unaware | 6, 13, 19, 22 | Need education, curiosity, story |
| Problem Aware | 8, 14, 17, 24 | Validate pain, show you understand |
| Solution Aware | 7, 9, 12, 23 | Differentiate from alternatives |
| Product Aware | 1, 2, 3, 5, 20 | Close with benefits, urgency |
| Most Aware | 2, 5, 9 | Price, scarcity, proof |
| Audience | Best Angles | Avoid |
|---|---|---|
| B2B / Enterprise | 2, 3, 7, 9, 14 | 21 (too emotional), 17 (too aggressive) |
| B2B / SMB | 3, 7, 12, 14, 22 | 11 (too conformist) |
| B2C / Mass Market | 1, 5, 9, 11, 12, 19 | 4 (too niche) |
| B2C / Premium | 4, 7, 13, 23 | 2 (cheapens brand) |
| Technical | 7, 13, 14, 15, 23 | 19 (too soft), 11 (too basic) |
| Creative | 4, 8, 17, 19, 23 | 9, 11 (too conformist) |
| Position | Best Angles | Strategy |
|---|---|---|
| Market Leader | 1, 9, 20 | Reinforce dominance, announce innovation |
| Challenger | 7, 8, 17, 23 | Attack leader's weakness, be contrarian |
| Niche Player | 4, 10, 16 | Own your segment, speak directly to tribe |
| New Entrant | 1, 13, 15, 20 | Breakthrough positioning, expose old way |
START: What's your strongest asset?
├─ PROOF (results, data, customers)
│ └─ Use: #9 Social Proof, #20 Breakthrough
│
├─ SPEED (faster than alternatives)
│ └─ Use: #3 Save Time, #7 Better Mousetrap
│
├─ PRICE (cheaper or better value)
│ └─ Use: #2 Save Money, #12 How to [X] without [Y]
│
├─ INSIGHT (you know something others don't)
│ └─ Use: #13 Truth About, #15 Great Hoax, #22 What You Don't Know
│
├─ STORY (compelling origin or customer transformation)
│ └─ Use: #19 Emotional Story, #16 Open Letter
│
├─ ENEMY (clear villain in your market)
│ └─ Use: #8 Us vs Them, #17 Declaration of WAR, #23 WRONG
│
├─ TIMING (something just changed)
│ └─ Use: #1 New, #6 News Hijack, #5 FOMO
│
└─ TRIBE (specific audience identity)
└─ Use: #4 Dog Whistle, #10 Shout, #16 Open Letter
Single angles work. Combinations multiply impact.
| Combo | Angles | Example |
|---|---|---|
| Contrarian + Proof | 23 + 9 | "Everyone says [X]. Here's why 10,000 customers disagree." |
| Fear + Solution | 22 + 14 | "The hidden [X] destroying your [Y]. Here's exactly what to do." |
| Story + Better Mousetrap | 19 + 7 | "I tried everything. Then I built something that actually works." |
| Tribe + Enemy | 4 + 8 | "[Insider term]? You know the struggle with [enemy]. We're fixing it." |
| New + FOMO | 1 + 5 | "Introducing [X]. Early adopters are already seeing [result]." |
| Truth + Breakthrough | 13 + 20 | "The truth about [X] led us to a breakthrough that changes everything." |
For any product/offer, test at minimum:
Same offer, different angle:
| Angle | Headline |
|---|---|
| #3 Save Time | "Cut your [X] time from hours to minutes" |
| #22 What You Don't Know | "The hidden [X] costing you hours every week" |
| #4 Dog Whistle | "For [insider term]: Finally, a [X] built for how you actually work" |
| After Finding Angle | Use This Skill |
|---|---|
| Need full positioning statement | brand-positioning |
| Need competitor differentiation | competitive-positioning |
| Need to refine value prop | value-prop-sharpener |
| Need multiple hook variations | hook-writer |
| Need full landing page | landing-page-builder |
| Need email sequence | email-nurture |
| Mistake | Fix |
|---|---|
| Using same angle for all audiences | Match angle to awareness stage |
| Leading with features, not angles | Features support angles, not replace them |
| Choosing "safe" angles | Contrarian (#23) and Enemy (#8) often outperform |
| Ignoring competitive context | Challenger should attack; leader should reinforce |
| Too many angles at once | One primary angle, one supporting max |
When invoked, begin with:
"I'll help you find the positioning angle that makes your offer sell.
Tell me:
I'll recommend 3 angles to test with headline examples for each."
## POSITIONING ANGLE ANALYSIS
### Context
- **Offer**: [What they're selling]
- **Audience**: [Who buys]
- **Differentiator**: [Key strength]
- **Alternatives**: [Competition]
### Recommended Angles
#### Primary: #[X] [Angle Name]
**Why**: [1 sentence rationale]
**Headline**: "[Example headline using this angle]"
**Opening line**: "[First line of copy]"
#### Secondary: #[X] [Angle Name]
**Why**: [1 sentence rationale]
**Headline**: "[Example headline using this angle]"
**Opening line**: "[First line of copy]"
#### Contrarian Option: #[X] [Angle Name]
**Why**: [1 sentence rationale - higher risk, higher reward]
**Headline**: "[Example headline using this angle]"
**Opening line**: "[First line of copy]"
### Angle Combo Suggestion
Combine **#[X]** + **#[Y]** for:
> "[Combined headline example]"
### Next Steps
1. [ ] Test primary angle headline
2. [ ] Write full copy using winning angle
3. [ ] Consider `[related skill]` for [next phase]
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