Create high-converting lead magnets that generate email subscribers. Supports checklists, templates, swipe files, mini-courses, and guides with landing page copy.
/plugin marketplace add majesticlabs-dev/majestic-marketplace/plugin install majestic-python@majestic-marketplaceThis skill is limited to using the following tools:
resources/templates.mdCreate lead magnets that people actually want—and that convert visitors into subscribers.
| Criteria | Why It Matters |
|---|---|
| Specific | Solves ONE problem, not everything |
| Quick win | Delivers value in <10 minutes |
| Actionable | They can DO something with it |
| Relevant | Attracts your ideal customer |
| High perceived value | Looks worth giving email for |
Narrow beats broad. Every time.
"5-Step Framework to Land Your First 10 Clients in 30 Days (Even If You Hate Networking)" converts dramatically better than "Marketing Guide for Freelancers."
When generating concepts, push toward:
The lead magnet must logically connect to the paid offer.
If someone downloads a lead magnet about Instagram growth and you sell SEO services, there's no bridge.
The best lead magnets are "Step 1" of what you sell:
The bridge should be obvious: "If you liked this free thing, the paid thing is more/deeper/complete."
Solve one specific problem completely.
The best lead magnets deliver immediate value:
Quick wins create reciprocity.
Use AskUserQuestion to gather context:
"I'll help you create a lead magnet that converts.
Tell me:
I'll create the content plus landing page copy."
For detailed templates and structures, see resources/templates.md.
| Type | Best For | Title Formula Example |
|---|---|---|
| Checklist | Process outcomes, compliance | "The Complete [Outcome] Checklist" |
| Template | Documents, emails, scripts | "Copy-Paste [Document] Template" |
| Swipe File | Examples to model, inspiration | "[Number] [Type] Swipe File" |
| Mini-Guide | Teaching a skill, thought leadership | "How to [Outcome] (Even If [Objection])" |
| Cheat Sheet | Quick reference, reminders | "[Topic] Cheat Sheet (One-Pager)" |
| Toolkit | Comprehensive value, multiple use cases | "The Ultimate [Topic] Toolkit" |
Best for: Teaching a skill, explaining a process, thought leadership
Structure:
# [Outcome]: A Quick Guide for [Audience]
---
## Introduction
[2-3 paragraphs on why this matters and what they'll learn]
**By the end, you'll know:**
- [Outcome 1]
- [Outcome 2]
- [Outcome 3]
---
## Chapter 1: [Foundation Topic]
[3-5 paragraphs teaching the concept]
### Key Takeaway
> [Quotable summary]
---
## Chapter 2: [Core Concept]
[Teaching content with examples]
### Action Step
[Specific thing to do]
---
## Chapter 3: [Application]
[How to apply what they've learned]
### Common Mistakes
1. [Mistake + correction]
2. [Mistake + correction]
---
## Quick Reference
| Situation | Do This |
|-----------|---------|
| [Scenario] | [Action] |
| [Scenario] | [Action] |
---
## What's Next?
You now know [summary].
The next step is [action that leads to your offer].
[CTA to product/service]
---
## About [Author]
[2-3 sentences establishing credibility + link to more resources]
Title formulas:
Best for: Reference material, quick lookups, reminders
Structure:
# [Topic] Cheat Sheet
**Save this:** Reference when you need to [action]
---
## [Category 1]
| [Column A] | [Column B] | [Column C] |
|------------|------------|------------|
| [Item] | [Detail] | [Tip] |
| [Item] | [Detail] | [Tip] |
---
## [Category 2]
**Quick formulas:**
- [Formula 1]: [Explanation]
- [Formula 2]: [Explanation]
---
## [Category 3]
**Do:**
✅ [Best practice]
✅ [Best practice]
**Don't:**
❌ [Mistake]
❌ [Mistake]
---
## Quick Wins
| Need This | Do This |
|-----------|---------|
| [Goal] | [Shortcut] |
| [Goal] | [Shortcut] |
---
## Remember
> [The one key principle to never forget]
Title formulas:
Best for: Comprehensive value, multiple use cases
Structure:
# The [Outcome] Toolkit
**Inside this toolkit:**
1. [Resource 1] - [Brief description]
2. [Resource 2] - [Brief description]
3. [Resource 3] - [Brief description]
(3-7 resources ideal)
---
## How to Use This Toolkit
**Start here:** [First resource]
**Then:** [Second resource]
**When you need:** [Third resource for specific situation]
---
## Resource 1: [Name]
[Full resource content]
---
## Resource 2: [Name]
[Full resource content]
---
(Continue for all resources)
---
## Toolkit Roadmap
| Stage | Use This | Goal |
|-------|----------|------|
| Getting started | [Resource] | [Outcome] |
| Scaling up | [Resource] | [Outcome] |
| Optimizing | [Resource] | [Outcome] |
---
## What's Next?
You have everything you need to [outcome].
When you're ready to [next level], check out [your offer].
Title formulas:
Every lead magnet needs a hook—the reason someone would want it badly enough to give their email.
"Get the [outcome] without [usual pain/time/effort]"
"The 5-Minute Morning Routine That Replaced My 2-Hour Gym Sessions"
"The [hidden thing] that [impressive result]"
"The Pricing Secret That Doubled My Agency's Revenue"
"The [named method] for [specific outcome]"
"The PASTOR Framework: Write Sales Pages in 30 Minutes"
"[Number] [things] to [outcome]"
"7 Email Subject Lines That Get 40%+ Open Rates"
"Discover your [type/score/level]"
"What's Your Entrepreneur Personality Type? Take the 2-Minute Quiz"
"How to go from [painful current state] to [desired outcome]"
"From Stuck at $5k/month to Consistent $20k Months: The Roadmap"
"How [specific person/company] achieved [specific result]"
"How Sarah Built a 10,000-Person Email List in 90 Days (And You Can Too)"
For every lead magnet, generate landing page copy:
## Landing Page Elements
### Headline Options
1. **[Benefit-focused headline]**
2. **[Problem/solution headline]**
3. **[Curiosity headline]**
### Subheadline
[Expand on headline, add specificity]
### Bullet Points (What They'll Get)
✓ [Benefit 1 - specific outcome]
✓ [Benefit 2 - specific outcome]
✓ [Benefit 3 - specific outcome]
✓ [Bonus element if applicable]
### Social Proof (if available)
"[Testimonial]" — [Name, Title]
OR
**[Number]+ [people] have downloaded this [lead magnet]**
### CTA Button
Primary: [Action verb] + [Outcome]
Examples:
- "Get the Checklist"
- "Download Free Template"
- "Send Me the Guide"
### Below CTA
[Privacy assurance] — "No spam. Unsubscribe anytime."
### Objection Handling (optional)
**"But I don't have time..."**
→ [This takes X minutes]
**"I've tried this before..."**
→ [This is different because...]
# LEAD MAGNET: [Title]
## Overview
- **Type:** [Checklist/Template/etc.]
- **Target audience:** [Who it's for]
- **Problem solved:** [Core pain point]
- **Time to consume:** [X minutes]
---
## Lead Magnet Content
[Full content using appropriate structure]
---
## Landing Page Copy
[Headline options, bullets, CTA, etc.]
---
## Delivery Email
**Subject:** [Your [Lead Magnet Name] is ready]
[Email body with download link + next step]
---
## Follow-Up Sequence Preview
**Email 1 (Day 2):** [Topic - drive consumption]
**Email 2 (Day 4):** [Topic - add value]
**Email 3 (Day 7):** [Topic - soft pitch]
---
## Promotion Ideas
- [ ] Blog post leading to opt-in
- [ ] Social post series
- [ ] Partner/affiliate shares
- [ ] Exit-intent popup
- [ ] Content upgrade in related posts
Before finalizing:
Works with:
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