Build email sequences that convert subscribers into customers. Welcome, nurture, conversion, launch, and re-engagement sequences with complete copy, subject lines, and timing.
/plugin marketplace add majesticlabs-dev/majestic-marketplace/plugin install majestic-python@majestic-marketplaceThis skill is limited to using the following tools:
Most lead magnets die in the inbox. Someone downloads your thing, gets one "here's your download" email, and never hears from you again. Or worse—blasted with "BUY NOW" before you've earned trust.
The gap between "opted in" and "bought" is where money is made or lost.
Use AskUserQuestion to gather context:
"I'll help you build an email sequence that converts.
Tell me:
I'll create complete emails with subject lines, timing, and full copy."
| Sequence | Purpose | Length | When |
|---|---|---|---|
| Welcome | Deliver value, build relationship | 5-7 emails | After opt-in |
| Nurture | Provide value, build trust | 4-6 emails | Between welcome and pitch |
| Conversion | Sell the product | 4-7 emails | Ready to pitch |
| Launch | Time-bound campaign | 6-10 emails | Product launch |
| Re-engagement | Win back cold subscribers | 3-4 emails | Inactive 30+ days |
Most important sequence. First impressions compound.
Email 1: DELIVER — Give them what they came for
Email 2: CONNECT — Share your story, build rapport
Email 3: VALUE — Teach something useful (quick win)
Email 4: VALUE — Teach something else (authority)
Email 5: BRIDGE — Show what's possible with more help
Email 6: SOFT PITCH — Introduce the offer gently
Email 7: DIRECT PITCH — Make the ask
Purpose: Deliver lead magnet, set expectations, get micro-engagement.
Subject formulas:
Structure:
[Greeting — keep it simple]
[Deliver the goods — link]
[Quick start — one action in 5 minutes]
[Set expectations — what emails coming]
[Micro-CTA — hit reply, answer a question]
[Sign off]
Purpose: Build rapport through vulnerability.
Subject formulas:
Structure:
[Story hook — specific moment]
[The struggle — what you went through]
[The insight — what you learned]
[Connection — how this relates to them]
[Soft forward reference — hint at tomorrow]
Purpose: Teach something useful, demonstrate expertise.
Subject formulas:
Structure:
[Hook — insight or observation]
[The problem — what most people get wrong]
[The solution — what to do instead]
[Example or proof — show it working]
[Action step — what they can do now]
Purpose: Show gap between current state and possibility.
Subject formulas:
Structure:
[Acknowledge progress — what they can now do]
[Reveal the gap — what they still can't do]
[Paint the picture — what's possible with full solution]
[Soft mention — the offer exists, no hard sell]
Purpose: Introduce offer properly, let them self-select.
Subject formulas:
Structure:
[The offer — what it is, what's included]
[Who it's for — specific situations]
[Who it's NOT for — disqualification]
[Social proof — if available]
[Soft CTA — no urgency yet]
Purpose: Make the clear ask.
Subject formulas:
Structure:
[Direct opener — no buildup]
[Restate core value — one sentence]
[Handle remaining objection]
[Urgency — if real]
[Clear CTA]
For when you're ready to pitch directly.
Email 1: Introduce offer, core promise
Email 2: Paint transformation, show the gap
Email 3: Testimonials, case studies, results
Email 4: Handle the biggest objection
Email 5: Why now matters (if authentic)
Email 6: Final push, clear CTA
Email 7: Last call (deadline if applicable)
Timing: Every 2 days (daily for launches)
For time-bound campaigns.
Pre-Launch (1-2 emails):
Cart Open (2-3 emails):
Mid-Launch (2-3 emails):
Cart Close (2-3 emails):
For subscribers inactive 30+ days.
Email 1: Different subject style, acknowledge absence
Email 2: Pure value — best content, no ask
Email 3: Direct question — do you want to stay?
Email 4: Final — removing from list (creates urgency)
Subject lines:
Curiosity Gap:
Direct Benefit:
Personal/Story:
Question:
Pattern Interrupt:
40% read P.S. first. Use for: core CTA, second hook, deadline reminder.
Multiple CTAs = no CTAs. Every email drives ONE action.
1-3 sentences max. Email is scanned, not read.
First 40-90 characters appear in inbox preview.
Bad: "Having trouble viewing this email?" Good: [Continue the curiosity from subject]
| Price Point | Value Emails First |
|---|---|
| Low (<$100) | 3-5 emails |
| Medium ($100-500) | 5-7 emails |
| High (>$500) | 7-10 emails or call |
Trust required scales with price.
# [Sequence Name] — [Product/Offer]
## Sequence Goal
[What this accomplishes]
## Timing
[Send schedule]
---
### Email 1: [Name]
**Send:** [Timing]
**Subject:** [Subject line]
**Preview:** [Preview text]
**Purpose:** [What this email does]
[Full email copy]
---
### Email 2: [Name]
...
email-sequences uses:
brand-voice — Ensures voice matches brandpositioning-angles — Angle informs the pitchlead-magnet — Sequence delivers the lead magnetdirect-response-copy — Individual email principlesemail-sequences feeds:
content-atomizer — Best emails become social contentnewsletter — Sequence insights inform newsletterWorkflow:
lead-magnet → email-sequences → direct-response-copy principles → customer
A good sequence:
If it feels like "content, content, content, BUY NOW BUY NOW" — it failed.
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