Write copy that converts. Use for landing pages, emails, sales copy, headlines, CTAs, and persuasive content. Produces internet-native copy that sounds like a smart friend explaining something while deploying proven persuasion principles.
/plugin marketplace add majesticlabs-dev/majestic-marketplace/plugin install majestic-python@majestic-marketplaceThis skill is limited to using the following tools:
Copy that converts sounds like a person talking to you. Not a marketing team. Not a guru. Not a robot. A person who figured something out and wants to share it.
Core principle: Write like you're explaining to a smart friend who's skeptical but curious. Back up every claim with specifics. Make the transformation viscerally clear.
Use AskUserQuestion to gather context:
"I'll help you write copy that converts.
Tell me:
I'll write copy that sounds human and converts."
Headlines do 80% of the work. One headline can outpull another by 19.5x.
[Action verb] + [Specific outcome] + [Timeframe or contrast]
The contrast version ("days, not weeks") creates before/after in six words.
| Type | Formula | Example |
|---|---|---|
| Story | "They [doubted] when I [action]... But when I [result]..." | "They laughed when I sat down at the piano..." |
| Specificity | [Specific number] + [Unexpected detail] | "At 60 mph, the loudest noise comes from the clock" |
| Question | "Do you [common struggle]?" | "Do you make these mistakes in English?" |
| Transformation | "From [bad state] to [good state]" | "From broke musician to $100K/year" |
| How-To | "How to [outcome] without [pain]" | "How to lose weight without giving up food" |
| Contrarian | "[Common belief] Is Wrong" | "Everything you know about SEO is wrong" |
The first sentence has one job: get them to read the second.
Direct Challenge:
"You've been using Claude wrong."
Story Opening:
"Last Tuesday, I opened my laptop and saw $47,329 in one day."
Confession:
"I'll be honest. I almost gave up on this business three times."
Specific Result:
"In 9 months, we did $400k+ using these exact methods."
Question:
"Have you ever stared at a blank page, knowing you need to write something that sells... and just froze?"
Every element has one job: get them to read the next element.
Short phrases that smooth transitions:
Short.
Then a medium paragraph that expands with more detail.
Then short again.
This creates rhythm. The eye moves easily.
Vague problems feel overwhelming. Quantified problems feel solvable.
Don't describe the pain. Do the math:
"4 hrs to set up emails + 6 hrs designing a landing page + 4 hrs for Stripe webhooks + 2 hrs for SEO...
= 22+ hours of headaches.
There's an easier way."
When readers see "22+ hours," they calculate whether that's worth paying to eliminate.
AI stops at the first layer. Go deeper:
Feature: Fast database "So what?" Functional: Queries load in milliseconds "So what?" Financial: Users don't bounce, revenue doesn't leak "So what?" Emotional: You stop waking up stressed about churn
Write from the bottom of the chain. Not "saves 4 hours" but "close your laptop at 5pm instead of 9pm."
Real writing alternates. Short punch. Then longer sentence that breathes, adds context.
Punchy:
"Customers do NOT buy code. Customers buy a life transformation."
Flowing:
"Once upon a time, you had a job. You traded hours for dollars, clocked in and out, and waited for the weekend."
Pattern: Hook (short) → Expand (breathe) → Land it (kicker) → Repeat.
Almost every high-converting page includes a first-person story.
The arc: vulnerability → credibility → shared journey
"Hey, it's Marc. In 2018, I believed I was Mark Zuckerberg, built a startup for 1 year, and got 0 users. A few years after my burnout, I shipped like a madman—16 startups in 2 years. Now I earn $45,000 a month."
Why it works:
Generic testimonials carry zero weight. Structure as mini case studies:
[Before state] + [Action] + [Specific outcome] + [Timeframe] + [Emotion]
Examples:
Specifics are everything. "4 months" is believable. "Helped me succeed" is not.
Tell certain people they're NOT a fit:
"You're a good fit if: ✅ You know this is a tool and you'll use it ✅ You're willing to reassess existing ideas
You're NOT a good fit if: ❌ You equate success with just buying a course ❌ You're not willing to do the unsexy work"
Flips from "please buy" to "prove you're worthy." Creates velvet rope effect.
Weak (command action):
Strong (describe benefit):
Below CTA, add friction reducers:
"$199 once. Join 2,600+ marketers. 2 minutes to install."
Pattern: [Risk reversal] + [Social proof] + [Speed/ease]
Signals "written by someone who lives online, not a marketing team":
| Corporate | Internet-Native |
|---|---|
| "Significant revenue" | "$45,000/month" |
| "Many satisfied customers" | "2,894 makers" |
| "Get started today" | "Start building" |
| No limitations mentioned | "3D generation isn't great yet" |
| Stock photo testimonials | "I wanna cry" |
| "We at [Company]..." | "Hey, it's Marc" |
delve, dive into, comprehensive, robust, cutting-edge, utilize, leverage, crucial, vital, essential, unlock, unleash, supercharge, game-changer, landscape, streamline
Real humans:
Before shipping, read it out loud. Ask:
If any answer is no, rewrite that part.
Works with:
positioning-angles - Find the angle before writingbrand-voice - Match the established voicelanding-page-builder - Structure the page, then write copyhook-writer - Generate headline optionsemail-sequences - Apply these principles to emailsWorkflow:
positioning-angles → brand-voice → direct-response-copy → landing-page-builder
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