Find bottom-of-funnel keywords with high purchase intent for any product. Uses Perplexity for real-time search data.
Generates high-intent, purchase-ready keywords for any product using Perplexity's real-time search data. Triggers when you need conversion-focused keywords for landing pages, competitor comparisons, or pricing content.
/plugin marketplace add majesticlabs-dev/majestic-marketplace/plugin install majestic-python@majestic-marketplaceThis skill is limited to using the following tools:
Find high-intent keywords that indicate someone is ready to buy, sign up, or convert.
Bottom-of-funnel keywords signal purchase intent:
Ask the user for:
Apply these BOFU patterns to the product:
Transactional Intent:
[product] pricing[product] plans[product] free trial[product] discount[product] coupon codebuy [product][product] subscriptionComparative Intent:
[product] vs [competitor][product] alternative[product] competitorsbest [category] tools[product] compared to [competitor]switch from [competitor] to [product]Evaluative Intent:
[product] review[product] reviews [year]is [product] worth it[product] pros and cons[product] honest review[product] for [use case]Problem-Solution Intent:
best [category] for [use case][category] for small business[category] for startups[category] for enterprisehow to [solve problem] with [product]Use Perplexity MCP to research:
Example Perplexity query:
What are the most common questions people ask before buying [product category] software? What comparisons do they search for?
| Intent Level | Keyword Type | Example | Priority |
|---|---|---|---|
| Highest | Pricing/Buy | "[product] pricing" | P1 |
| High | Comparison | "[product] vs [competitor]" | P1 |
| High | Reviews | "[product] review 2025" | P1 |
| Medium | Alternatives | "best [category] tools" | P2 |
| Medium | Use-case | "[category] for [niche]" | P2 |
## BOFU Keywords for [Product]
### Highest Intent (Ready to Buy)
| Keyword | Search Intent | Content Type |
|---------|---------------|--------------|
| [product] pricing | Transactional | Pricing page |
| [product] free trial | Transactional | Trial signup |
| [product] discount | Transactional | Promo page |
### High Intent (Comparing Options)
| Keyword | Search Intent | Content Type |
|---------|---------------|--------------|
| [product] vs [competitor] | Comparative | Comparison page |
| [product] alternative | Comparative | Comparison page |
| [product] review | Evaluative | Review/landing page |
### Medium Intent (Evaluating Category)
| Keyword | Search Intent | Content Type |
|---------|---------------|--------------|
| best [category] for [use case] | Solution | Listicle/guide |
| [category] comparison | Comparative | Comparison guide |
### Keyword Clusters for Content Strategy
**Cluster 1: Pricing & Plans**
- [keyword list]
- Recommended content: Transparent pricing page with FAQ
**Cluster 2: Competitor Comparisons**
- [keyword list]
- Recommended content: Individual vs pages for each competitor
**Cluster 3: Reviews & Social Proof**
- [keyword list]
- Recommended content: Customer stories, case studies
### Quick Wins
Keywords with high intent but likely low competition:
1. [keyword] - [reason it's a quick win]
2. [keyword] - [reason]
3. [keyword] - [reason]
### Content Recommendations
For each cluster, suggest specific pages to create.
Use bofu-keywords when... | Use other skills when... |
|---|---|
| Need conversion-focused keywords | Need top-of-funnel content ideas |
| Planning landing pages | Planning blog strategy |
| Building comparison pages | Building educational content |
| Optimizing for signups | Building brand awareness |
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