From majestic-marketing
Creates high-converting lead magnets like checklists, templates, swipe files, mini-courses, and guides with landing page copy to generate email subscribers. Use for email lists, opt-ins, freebies, gated content.
npx claudepluginhub majesticlabs-dev/majestic-marketplace --plugin majestic-marketingThis skill is limited to using the following tools:
Create lead magnets that people actually want—and that convert visitors into subscribers.
Creates lead magnets like checklists, templates, cheat sheets with landing page copy, delivery emails, nurture sequences for email list growth when users mention 'lead magnet' or 'opt-in'.
Designs lead magnets like checklists, templates, calculators, mini-courses, whitepapers for gated email capture and subscriber acquisition.
Plan and optimize lead magnets for email capture and lead generation. Use when designing gated content, checklists, templates, downloadable resources, or other offers that convert visitors into subscribers.
Share bugs, ideas, or general feedback.
Create lead magnets that people actually want—and that convert visitors into subscribers.
Narrow beats broad. Every time.
"5-Step Framework to Land Your First 10 Clients in 30 Days (Even If You Hate Networking)" converts dramatically better than "Marketing Guide for Freelancers."
When generating concepts, push toward:
The lead magnet must logically connect to the paid offer.
If someone downloads a lead magnet about Instagram growth and you sell SEO services, there's no bridge.
The best lead magnets are "Step 1" of what you sell:
The bridge should be obvious: "If you liked this free thing, the paid thing is more/deeper/complete."
Solve one specific problem completely.
The best lead magnets deliver immediate value:
Quick wins create reciprocity.
Use AskUserQuestion to gather context:
"I'll help you create a lead magnet that converts.
Tell me:
I'll create the content plus landing page copy."
For detailed templates and structures, see references/templates.md.
| Type | Best For | Title Formula Example |
|---|---|---|
| Checklist | Process outcomes, compliance | "The Complete [Outcome] Checklist" |
| Template | Documents, emails, scripts | "Copy-Paste [Document] Template" |
| Swipe File | Examples to model, inspiration | "[Number] [Type] Swipe File" |
| Mini-Guide | Teaching a skill, thought leadership | "How to [Outcome] (Even If [Objection])" |
| Cheat Sheet | Quick reference, reminders | "[Topic] Cheat Sheet (One-Pager)" |
| Toolkit | Comprehensive value, multiple use cases | "The Ultimate [Topic] Toolkit" |
Best for: Teaching a skill, explaining a process, thought leadership
Structure:
# [Outcome]: A Quick Guide for [Audience]
---
## Introduction
[2-3 paragraphs on why this matters and what they'll learn]
**By the end, you'll know:**
- [Outcome 1]
- [Outcome 2]
- [Outcome 3]
---
## Chapter 1: [Foundation Topic]
[3-5 paragraphs teaching the concept]
### Key Takeaway
> [Quotable summary]
---
## Chapter 2: [Core Concept]
[Teaching content with examples]
### Action Step
[Specific thing to do]
---
## Chapter 3: [Application]
[How to apply what they've learned]
### Common Mistakes
1. [Mistake + correction]
2. [Mistake + correction]
---
## Quick Reference
| Situation | Do This |
|-----------|---------|
| [Scenario] | [Action] |
| [Scenario] | [Action] |
---
## What's Next?
You now know [summary].
The next step is [action that leads to your offer].
[CTA to product/service]
---
## About [Author]
[2-3 sentences establishing credibility + link to more resources]
Title formulas:
Best for: Reference material, quick lookups, reminders
Structure:
# [Topic] Cheat Sheet
**Save this:** Reference when you need to [action]
---
## [Category 1]
| [Column A] | [Column B] | [Column C] |
|------------|------------|------------|
| [Item] | [Detail] | [Tip] |
| [Item] | [Detail] | [Tip] |
---
## [Category 2]
**Quick formulas:**
- [Formula 1]: [Explanation]
- [Formula 2]: [Explanation]
---
## [Category 3]
**Do:**
✅ [Best practice]
✅ [Best practice]
**Don't:**
❌ [Mistake]
❌ [Mistake]
---
## Quick Wins
| Need This | Do This |
|-----------|---------|
| [Goal] | [Shortcut] |
| [Goal] | [Shortcut] |
---
## Remember
> [The one key principle to never forget]
Title formulas:
Best for: Comprehensive value, multiple use cases
Structure:
# The [Outcome] Toolkit
**Inside this toolkit:**
1. [Resource 1] - [Brief description]
2. [Resource 2] - [Brief description]
3. [Resource 3] - [Brief description]
(3-7 resources ideal)
---
## How to Use This Toolkit
**Start here:** [First resource]
**Then:** [Second resource]
**When you need:** [Third resource for specific situation]
---
## Resource 1: [Name]
[Full resource content]
---
## Resource 2: [Name]
[Full resource content]
---
(Continue for all resources)
---
## Toolkit Roadmap
| Stage | Use This | Goal |
|-------|----------|------|
| Getting started | [Resource] | [Outcome] |
| Scaling up | [Resource] | [Outcome] |
| Optimizing | [Resource] | [Outcome] |
---
## What's Next?
You have everything you need to [outcome].
When you're ready to [next level], check out [your offer].
Title formulas:
Every lead magnet needs a hook — the reason someone gives their email.
| Hook Type | Formula | Example |
|---|---|---|
| Shortcut | "Get [outcome] without [pain]" | "The 5-Minute Routine That Replaced My 2-Hour Gym Sessions" |
| Secret | "The [hidden thing] that [result]" | "The Pricing Secret That Doubled My Agency's Revenue" |
| System | "The [named method] for [outcome]" | "The PASTOR Framework: Write Sales Pages in 30 Minutes" |
| Specific Number | "[Number] [things] to [outcome]" | "7 Subject Lines That Get 40%+ Open Rates" |
| Assessment | "Discover your [type/score/level]" | "What's Your Entrepreneur Personality Type?" |
| Transformation | "From [current state] to [desired]" | "From $5k/month to Consistent $20k Months" |
| Case Study | "How [person] achieved [result]" | "How Sarah Built a 10K Email List in 90 Days" |
For every lead magnet, generate landing page copy with:
# LEAD MAGNET: [Title]
## Overview
- **Type:** [Checklist/Template/etc.]
- **Target audience:** [Who it's for]
- **Problem solved:** [Core pain point]
- **Time to consume:** [X minutes]
---
## Lead Magnet Content
[Full content using appropriate structure]
---
## Landing Page Copy
[Headline options, bullets, CTA, etc.]
---
## Delivery Email
**Subject:** [Your [Lead Magnet Name] is ready]
[Email body with download link + next step]
---
## Follow-Up Sequence Preview
**Email 1 (Day 2):** [Topic - drive consumption]
**Email 2 (Day 4):** [Topic - add value]
**Email 3 (Day 7):** [Topic - soft pitch]
---
## Promotion Ideas
- [ ] Blog post leading to opt-in
- [ ] Social post series
- [ ] Partner/affiliate shares
- [ ] Exit-intent popup
- [ ] Content upgrade in related posts
Before finalizing:
Works with:
irresistible-offer - Position the lead magnetlanding-page-builder - Create full landing pageemail-nurture - Follow-up sequence after downloadcontent-atomizer - Promote across platforms