From majestic-marketing
Crafts irresistible offers using 7-part direct response formula, value stacks, risk reversals, scarcity, and guarantees. For pricing, product bundles, and marketing strategies.
npx claudepluginhub majesticlabs-dev/majestic-marketplace --plugin majestic-marketingThis skill is limited to using the following tools:
Use `AskUserQuestion` to gather context:
Use this skill when users need to create irresistible offers, design value stacks, optimize product/service positioning, or build "grand slam offers." Activates for offer creation, value propositions, pricing packages, bundles, or when conversions are low.
Provides frameworks for sales page architecture, headline structures, offer stacking, pricing strategies, urgency mechanics, guarantees, and checkout flows to maximize conversions.
Designs affiliate offers using Hormozi Grand Slam framework to differentiate links and boost landing page conversions via value equation.
Share bugs, ideas, or general feedback.
Use AskUserQuestion to gather context:
"I'll help you craft an offer so compelling that saying 'yes' becomes the only logical choice.
Use WebSearch for: direct response frameworks, split-test data on offer elements, buying decision psychology, offer transformation case studies.
Structure the complete offer using these seven elements:
Build perceived value that dwarfs the price:
| Component | What It Is | Perceived Value | Reason It's Valuable |
|---|---|---|---|
| Core Offer | [Main product] | $X | [Why it's worth this] |
| Bonus 1 | [Name] | $X | [Problem it solves] |
| Bonus 2 | [Name] | $X | [Problem it solves] |
| Bonus 3 | [Name] | $X | [Problem it solves] |
| Fast-Action Bonus | [Name] | $X | [Urgency driver] |
| Total Value | $XXX | ||
| Your Price | $XX |
Value Stack Rules:
Eliminate buying hesitation with guarantees:
Guarantee Hierarchy (weakest to strongest):
Template:
[GUARANTEE NAME]
Try [Product] for [time period]. If you don't [specific result],
simply [easy refund process] and receive [refund + any extras].
No questions asked. No hassle. No risk.
Create genuine urgency without manipulation:
Legitimate Scarcity Types:
Weave proof throughout the offer:
Proof Elements:
Placement Strategy:
Pre-emptively address every reason to say no:
| Common Objection | Destruction Strategy |
|---|---|
| "Too expensive" | Value stack + payment plans + ROI calculation |
| "I don't have time" | Time-saving bonuses + quick-start guide |
| "Will it work for me?" | Specific case studies for their situation |
| "I need to think about it" | Urgency + guarantee removes risk |
| "I've tried similar things" | Differentiation + "why this is different" |
| "I need to ask [spouse/boss]" | Shareable summary + business case template |
Make taking action irresistibly simple:
CTA Formula:
[Action verb] + [Benefit] + [Urgency trigger]
Examples:
- "Claim your spot and start [result] today"
- "Get instant access before [scarcity element]"
- "Yes! Send me [product] risk-free"
| Category | Words |
|---|---|
| Immediacy | Instant, Immediately, Now, Today, Quick, Fast, Seconds |
| Exclusivity | Limited, Exclusive, Members-only, Invitation, Secret, Private |
| Value | Free, Bonus, Extra, Included, Value, Save, Discount |
| Trust | Guaranteed, Proven, Tested, Certified, Verified, Backed |
| Curiosity | Discover, Revealed, Secret, Hidden, Unlock, New |
| Power | You, Your, Because, Easy, Simple, Results |
Include specific placement recommendations for each trigger category in the offer.
Use these psychological models to strengthen offer elements:
| Model | Principle | Offer Application |
|---|---|---|
| Loss Aversion | Losses hurt 2x more than equivalent gains | Frame as "cost of NOT buying" - quantify what they lose by waiting |
| Anchoring | First number shapes all subsequent judgments | Show higher reference price before revealing actual price |
| Social Proof | People follow what others do | "[X] customers" near CTA, testimonials after claims |
| Reciprocity | People return favors | Give value first (free resource, insight) before asking |
| Commitment/Consistency | Small yeses lead to bigger yeses | Micro-commitments before purchase (quiz, assessment) |
| Scarcity | Limited availability increases desire | Genuine capacity limits, time-based bonuses |
| Authority | Experts are trusted | Credentials near claims, media logos, certifications |
| Model | Principle | Application |
|---|---|---|
| Charm Pricing | $97 feels significantly less than $100 | Use .97 or .99 endings for consumer offers |
| Decoy Effect | Middle option wins when positioned right | 3-tier pricing with "recommended" middle tier |
| Price-Quality Inference | Higher price = higher perceived quality | Don't underprice premium offers |
| Payment Decoupling | Separate payment from consumption | Emphasize what they GET, not what they PAY |
| Endowment Effect | People overvalue what they own | "Your [product]" language, trial periods |
| Model | Principle | Application |
|---|---|---|
| IKEA Effect | People value what they help create | Customization options, "build your bundle" |
| Peak-End Rule | Experiences judged by peak + end | Strong guarantee at end, highlight best testimonial |
| Mere Exposure | Familiarity breeds preference | Retargeting, multiple touchpoints before offer |
| Framing Effect | Same info, different frame = different response | "95% success rate" vs "5% failure rate" |
| Bandwagon Effect | Popular = desirable | "Fastest-growing", "Most popular choice" |
| Offer Challenge | Primary Model | Secondary Model |
|---|---|---|
| Price objections | Loss Aversion | Anchoring |
| Building trust | Social Proof | Authority |
| Creating urgency | Scarcity | Loss Aversion |
| Increasing perceived value | Anchoring | Decoy Effect |
| Reducing purchase anxiety | Endowment Effect | Commitment |
| Cold audience conversion | Reciprocity | Mere Exposure |
Price Anchoring:
The 10X Value Rule: Calculate and demonstrate 10x return:
Investment: $[Price]
Expected Return: $[Specific result value]
ROI: [X]x your investment
The Cost of Inaction:
Provide 3 examples relevant to their business type:
Example Format:
BEFORE (Boring/Weak Offer):
"[Original offer copy]"
Problems:
- [Issue 1]
- [Issue 2]
- [Issue 3]
AFTER (Irresistible Offer):
"[Transformed offer copy]"
Improvements:
- [What changed and why it works]
- [What changed and why it works]
- [What changed and why it works]
Expected Conversion Lift: [X]%
Prioritized elements to test:
| Priority | Element | Variation A | Variation B | Expected Impact |
|---|---|---|---|---|
| 1 | Headline | [Version] | [Version] | High |
| 2 | Guarantee | [Type] | [Type] | High |
| 3 | Price presentation | [Method] | [Method] | Medium |
| 4 | Urgency type | [Type] | [Type] | Medium |
| 5 | CTA copy | [Version] | [Version] | Medium |
Testing Protocol:
# IRRESISTIBLE OFFER BLUEPRINT: [Product/Service Name]
## Executive Summary
[2-3 sentences describing the transformed offer and expected impact]
---
## THE 7-PART OFFER FRAMEWORK
### 1. Core Promise
[The main transformation promise]
### 2. Value Stack
[Complete value stack table with totals]
### 3. Risk Reversal
[Full guarantee copy]
### 4. Authentic Scarcity
[Scarcity elements with justification]
### 5. Social Proof Strategy
[Proof elements and placement]
### 6. Objection Destroyers
[Each objection with response]
### 7. Call to Action
[Primary and secondary CTAs]
---
## PSYCHOLOGICAL TRIGGERS MAP
[Where each trigger type appears in the offer]
---
## VALUE BUILDING ELEMENTS
[Price anchoring, 10X value, cost of inaction]
---
## BEFORE/AFTER TRANSFORMATIONS
[3 relevant examples]
---
## SPLIT-TEST ROADMAP
[Prioritized testing recommendations]
---
## COMPLETE OFFER COPY
[Ready-to-use offer copy combining all elements]
---
## IMPLEMENTATION CHECKLIST
[ ] Core promise finalized
[ ] Value stack complete with pricing
[ ] Guarantee written and approved
[ ] Scarcity elements verified as authentic
[ ] Social proof gathered and placed
[ ] Objection handlers written
[ ] CTA copy finalized
[ ] Split-test plan documented