From majestic-marketing
Builds Google Ads campaign structures with keyword research, ad copy, audience targeting, and budget allocation for planning paid search, new setups, or restructuring B2B/B2C ad accounts.
npx claudepluginhub majesticlabs-dev/majestic-marketplace --plugin majestic-marketingThis skill is limited to using the following tools:
Use `AskUserQuestion` to gather initial context. Begin by asking:
Designs Google Ads search/display campaigns with keyword groups, bidding strategies, responsive search ads, ad extensions, and Quality Score optimization. Activates on 'Google Ads', 'PPC', 'search ad' queries.
Guides Google Ads campaign setup, structure, keyword targeting, competitor bidding, and optimization for PMF testing and conversion-driven goals.
Writes Google Ads copy for search/display ads and builds PPC campaign structures with keyword strategies, match types, ad groups, negatives, bidding, and Quality Score optimization.
Share bugs, ideas, or general feedback.
Use AskUserQuestion to gather initial context. Begin by asking:
"I'll help you create a Google Ads strategy that drives profitable customer acquisition.
Please provide:
Use WebSearch extensively to find:
| Campaign Type | % of Budget | Purpose |
|---|---|---|
| Brand Search | 10-15% | Protect, high ROAS |
| Non-Brand High Intent | 50-60% | Primary driver |
| Competitor | 10-15% | Conquest |
| Retargeting | 15-20% | Conversion lift |
| Awareness | 0-10% | Scale phase only |
See references/templates.md for detailed architecture diagram.
Categories to research:
For detailed BOFU keyword generation, use bofu-keywords skill.
Match type strategy (2026):
Google has broadened match behaviors—exact match now triggers close variants and related terms, phrase match overlaps heavily with broad.
| Match Type | When to Use | Keywords per Ad Group |
|---|---|---|
| Exact | High-intent precision, control | 5-10 keywords |
| Phrase | Skip in new campaigns—redundant in 2025 | N/A |
| Broad | Discovery, conversational queries | 1-2 phrases (3-5 words each) |
Recommended mix: ~70% exact match (control) + ~30% broad match (discovery)
Ad group structure:
See references/templates.md for keyword tables and negative keyword list.
RSA Structure: 15 headlines (30 char) + 4 descriptions (90 char)
Headline categories:
Required extensions:
See references/templates.md for complete ad copy library.
Search (Observation Mode First):
Retargeting segments:
Message match matrix:
| Ad Theme | Landing Page | Headline |
|---|---|---|
| "[Category] software" | /lp/category | "The [Category] That [Benefit]" |
| "[Competitor] alternative" | /lp/vs-competitor | "Why Teams Switch" |
Checklist:
| Phase | Timeline | Strategy |
|---|---|---|
| Launch | Weeks 1-4 | Manual CPC / Max Conversions |
| Optimize | Weeks 5-8 | Target CPA |
| Scale | Week 9+ | Target ROAS |
Budget rules:
Required conversions:
Setup checklist:
Ongoing roadmap (keyword research is never "done"):
| Phase | Timeline | Focus | Actions |
|---|---|---|---|
| Launch | Weeks 1-2 | Data gathering | Launch campaigns, gather data, add obvious negatives |
| Refine | Weeks 3-4 | Search term mining | Review search term reports, add top performers as exact match |
| Optimize | Month 2 | Match type tuning | Refine negatives, adjust match types based on data |
| Scale | Month 3+ | Expansion | Build new themed ad groups from emerging patterns |
Daily/Weekly/Monthly actions:
| Frequency | Actions |
|---|---|
| Daily | Check spend pacing, pause broken ads |
| Weekly | Search terms → negatives, pause losing ads, adjust bids |
| Monthly | Full audit, new ad tests, competitor research |
| Quarterly | Strategy review, budget planning |
# GOOGLE ADS STRATEGY: [Company Name]
## Executive Summary
[2-3 sentences on strategy and expected results]
## Campaign Architecture
[Structure + budget allocation]
## Keyword Strategy
[Full keyword list by campaign]
## Ad Copy Library
[Headlines, descriptions, extensions]
## Audience Strategy
[Targeting + bid adjustments]
## Landing Page Requirements
[Structure + message match]
## Bid Strategy & Budget
[Phased approach + allocation]
## Tracking & Measurement
[Conversion setup + KPIs]
## Optimization Playbook
[Schedule + troubleshooting]
## Implementation Checklist
[ ] Week 1: Set up tracking + build campaigns
[ ] Week 2: Launch Brand + High Intent
[ ] Week 3: Launch Competitor campaign
[ ] Week 4: First optimization review
[ ] Month 2: Switch to automated bidding