Use when transforming analysis/data into persuasive narratives—presenting to executives, explaining technical concepts to non-technical audiences, creating customer-facing communications, writing investor updates, announcing changes, turning research into insights, or when user mentions "write this for", "explain to", "present findings", "make this compelling", "audience is". Invoke when information needs to become a story tailored to specific stakeholders.
Transforms complex data and analysis into persuasive, audience-specific narratives with clear headlines, supporting points, and evidence. Use when presenting to executives, explaining technical concepts to non-technical audiences, or creating stakeholder communications that drive understanding and action.
/plugin marketplace add lyndonkl/claude/plugin install lyndonkl-thinking-frameworks-skills@lyndonkl/claudeThis skill inherits all available tools. When active, it can use any tool Claude has access to.
resources/evaluators/rubric_communication_storytelling.jsonresources/examples/product-launch-announcement.mdresources/examples/technical-incident-postmortem.mdresources/methodology.mdresources/template.mdTransform complex information, analysis, or data into clear, persuasive narratives tailored to specific audiences. This skill helps you craft compelling stories with a strong headline, key supporting points, and concrete evidence that drives understanding and action.
Use this skill when you need to:
Audience Translation:
High-Stakes Communication:
Narrative Crafting:
When user says:
Communication storytelling uses a structured approach to create narratives that inform, persuade, and inspire action. The core framework includes:
Quick example:
Bad (data dump): "Our Q2 revenue was $2.3M, up from $1.8M in Q1. Customer count went from 450 to 520. Churn decreased from 5% to 3.2%. NPS improved from 42 to 58. We launched 3 new features..."
Good (storytelling): "We've reached product-market fit. Three signals prove it: (1) Revenue grew 28% while sales capacity stayed flat—customers are pulling product from us, not the other way around. (2) Churn dropped 36% as we focused on power users, with our top segment now at 1% monthly churn. (3) NPS jumped 16 points to 58, with customers specifically praising the three features we bet on. Recommendation: Double down on power user segment with premium tier."
Copy this checklist and track your progress:
Communication Storytelling Progress:
- [ ] Step 1: Gather inputs and clarify audience
- [ ] Step 2: Choose appropriate narrative structure
- [ ] Step 3: Craft the narrative
- [ ] Step 4: Validate quality and clarity
- [ ] Step 5: Deliver and adapt
Step 1: Gather inputs and clarify audience
Ask user for the message (analysis, data, information to communicate), audience (who will receive this), purpose (inform, persuade, inspire, build trust), context (situation, stakes, constraints), and tone (formal, casual, urgent, celebratory). Understanding audience deeply is critical—their expertise level, concerns, decision authority, and time constraints shape everything. See resources/template.md for input questions.
Step 2: Choose appropriate narrative structure
For standard communications (announcements, updates, presentations) → Use resources/template.md quick template. For complex multi-stakeholder communications requiring different versions → Study resources/methodology.md for audience segmentation and narrative adaptation techniques. To see what good looks like → Review resources/examples/.
Step 3: Craft the narrative
Create communication-storytelling.md with: (1) Compelling headline that captures essence in one sentence, (2) 3-5 key points arranged in logical flow (chronological, problem-solution, importance-ranked), (3) Concrete proof for each point (data, examples, quotes, stories), (4) Clear call-to-action stating what audience should do next. Use storytelling techniques: specificity over generality, show don't tell, human stories over abstract concepts, tension/resolution arcs. See Story Structure for narrative patterns.
Step 4: Validate quality and clarity
Self-assess using resources/evaluators/rubric_communication_storytelling.json. Check: headline is clear and compelling, key points are distinct and well-supported, proof is concrete and relevant, flow is logical, tone matches audience, jargon is appropriate for expertise level, call-to-action is clear and achievable, length matches time constraints. Read aloud to test clarity. Test with "so what?" question—does each point answer why audience should care? Minimum standard: Average score ≥ 3.5 before delivering.
Step 5: Deliver and adapt
Present the completed communication-storytelling.md file. Highlight how narrative addresses audience's key concerns. Note storytelling techniques used (data humanized, tension-resolution, specificity). If user has feedback or needs adaptations for different audiences, use resources/methodology.md for multi-version strategy.
When to use: Major changes, pivots, overcoming challenges
Structure:
Example: "We were growing 20% YoY, but churning 10% monthly—unsustainable. Data showed we were solving the wrong problem for the wrong users. We tested 5 hypotheses over 3 months, failing at 4. The one that worked: focusing on power users willing to pay 5x more. Churn dropped to 2%, growth hit 40% YoY. Now we're betting everything on premium tier."
When to use: Recommendations, proposals, project updates
Structure:
Example: "We lose 30% of signups at checkout—$2M ARR left on table. Root cause: we ask for credit card before users see value. Proposal: 14-day trial, no card required, with onboarding emails showing ROI. Comparable companies saw 60% conversion lift. Expected impact: +$1.2M ARR with 4-week implementation."
When to use: Product launches, feature announcements, process improvements
Structure:
Example: "Before: Sales team spends 10 hours/week manually exporting data, cleaning it in spreadsheets, and copy-pasting into slide decks—error-prone and soul-crushing. After: One-click report generation with live data, auto-refreshing dashboards, 30 minutes per week. Bridge: We built sales analytics v2.0, launching Monday with training sessions."
When to use: Executive communications, board updates, investor relations
Structure:
Example: "Situation: We budgeted $5M for customer acquisition in 2024. Complication: iOS 17 privacy changes killed our primary ad channel—50% drop in conversion overnight. Resolution: Shifting $2M to content marketing (3-month ROI), $1M to partnerships (immediate distribution), keeping $2M in ads for testing new channels. Risk: content takes time to scale, but partnerships derisk timeline."
Data-Heavy Communications:
Technical → Non-Technical:
Change Management:
Crisis Communications:
Do:
Don't:
Red Flags:
Resources:
When to use which resource:
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