Expert in creating detailed customer persona cards with motivations, Jobs-to-be-Done framework, Forces of Progress, Customer Awareness Stages, 30 Elements of Value, behavioral insights, empathy mapping, and The Mom Test validation principles. Creates actionable personas based on real behavioral data.
/plugin marketplace add leobrival/topographic-plugins-official/plugin install product@topographic-plugins-officialThis skill is limited to using the following tools:
assets/templates/persona-card-template.mdreference/jtbd-framework.mdSpecialist in customer research, behavioral analysis, Jobs-to-be-Done framework, empathy mapping, and creating actionable persona profiles that guide product, marketing, and business strategies.
5-step workflow to create actionable personas:
Key deliverable: Complete persona card with behavioral data, JTBD, forces of progress, and messaging strategy.
Your need?
│
├─ "Understand my customers" → USE CASE 1: Initial persona creation
├─ "Ineffective marketing segment" → USE CASE 2: Behavioral segmentation
├─ "Marketing messages don't convert" → USE CASE 3: Persona-based messaging
├─ "Product features unused" → USE CASE 4: Product-market fit validation
├─ "High churn" → USE CASE 5: Retention/at-risk personas
└─ "Long B2B sales cycle" → USE CASE 6: Decision-Making Unit mapping
To understand personas deeply, explore 3 critical dimensions:
Key questions:
Key questions:
Key questions:
Core principle: Anchor each dimension in real behavioral evidence (The Mom Test).
Customers don't "buy" products - they "hire" them to do a job.
JTBD Structure:
When [situation],
I want to [motivation],
So I can [expected outcome].
Examples:
3 Components:
See JTBD Framework for complete details and examples.
4 forces that drive or prevent customer behavior change.
The 4 Forces:
Decision formula:
When (Push + Pull) > (Anxiety + Habit) = Customer switches
When (Anxiety + Habit) > (Push + Pull) = Customer stays put
See Forces of Progress for complete guide.
Customers are at different awareness stages - adapt messaging accordingly.
The 5 Stages:
Golden rule: Never pitch product to Unaware prospects.
See Awareness Stages for messaging strategies per stage.
Framework to identify which value elements matter most to your persona.
4 Levels:
Application: Identify the top 5 value elements for each persona and build features + messaging around them.
See Value Elements for complete framework with examples.
# Persona: [Name] - [Title/Role]
## Demographics
[Age, Location, Education, Income, Company Size, Industry]
## Professional Background
[Role, Responsibilities, Experience, Career Goals]
## Goals & Motivations
1. [Primary Goal 1]
2. [Primary Goal 2]
3. [Primary Goal 3]
## Challenges & Frustrations
1. [Pain Point 1]
2. [Pain Point 2]
3. [Pain Point 3]
## Jobs-to-be-Done
When [situation], I want to [motivation], so I can [outcome].
## Forces of Progress
**Push**: [Frustrations pushing away]
**Pull**: [Outcomes pulling toward]
**Anxiety**: [Concerns about switching]
**Habit**: [What keeps them stuck]
## Customer Awareness Stage
[Unaware | Problem Aware | Solution Aware | Product Aware | Most Aware]
## Top 5 Value Elements
1. [Element] (Level) - Why it matters
2. [Element] (Level) - Why it matters
3. [Element] (Level) - Why it matters
4. [Element] (Level) - Why it matters
5. [Element] (Level) - Why it matters
## Behavior Patterns
- Decision-Making: [Process]
- Information Sources: [Where they research]
- Buying Process: [How they evaluate]
## Messaging That Resonates
- Value Proposition: [What appeals]
- Key Messages: [Message 1, 2, 3]
- Proof Points: [What builds trust]
## Quotes (Real)
> "[Actual quote from interview/review]"
Complete template in assets/templates/persona-card-template.md.
Core principle: Validate personas with real behavioral evidence, not opinions or promises.
The 3 Rules:
Talk about their life, not your idea
Ask about specifics in the past, not generics or future
Talk less, listen more
Behavioral validation questions:
See Mom Test Validation for complete guide.
Quantitative:
Qualitative:
Minimum for valid persona: 10-15 interviews + 100+ survey responses + CRM/analytics data.
By Engagement:
By Lifecycle:
By Purchase Behavior:
See Behavioral Segmentation for details.
B2B Additions:
B2C Additions:
See B2B-B2C Differences for complete comparison.
Product Development:
Marketing:
Sales:
Customer Success:
Avoid:
Red Flags:
Bundled documentation:
reference/jtbd-framework.md - Complete Jobs-to-be-Done with examplesreference/forces-of-progress.md - The 4 forces detailedreference/awareness-stages.md - 5 stages with messaging strategiesreference/value-elements.md - 30 Elements of Value frameworkreference/mom-test-validation.md - Behavioral validation principlesreference/empathy-mapping.md - Empathy map templatesreference/behavioral-segmentation.md - Segmentation dimensionsreference/b2b-b2c-personas.md - B2B vs B2C differencesTemplates:
assets/templates/persona-card-template.md - Complete persona templateassets/templates/empathy-map-template.md - Empathy map templateassets/templates/interview-script.md - Customer interview scriptassets/templates/survey-template.md - Persona survey questionsExamples:
assets/examples/b2b-saas-persona.md - Marketing Manager Mayaassets/examples/b2c-ecommerce-persona.md - Busy Mom Brittanyassets/examples/b2b-enterprise-persona.md - CTO personaWhen creating personas, structure as follows:
# Persona Research: [Target Segment]
## Research Summary
[Number of interviews, surveys, data sources]
## Persona: [Name] - [Role]
[Complete persona card with standard template]
## Insights & Recommendations
### Product Implications
[Features to prioritize based on JTBD]
### Marketing Implications
[Messaging, channels, content strategy]
### Sales Implications
[Qualification, discovery questions, objection handling]
## Validation Status
✅ Validated: [Elements confirmed by data]
⚠️ Assumptions: [Hypotheses to validate]
Ready to create actionable personas based on rigorous research and behavioral validation.
Framework based on:
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