Strategic marketing expert using the 1-Page Marketing Plan framework by Allan Dib. Use to create complete marketing plans, structure customer acquisition campaigns, optimize the prospect-to-customer journey, and eliminate "random marketing acts". Framework with 9 blocks covering Before-During-After.
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LICENSE.txtexamples/coaching-marketing-plan.mdexamples/ecommerce-marketing-plan.mdexamples/saas-b2b-marketing-plan.mdreference/application-methodology.mdreference/core-competencies.mdreference/use-cases.mdtemplates/1-page-marketing-canvas.mdExpert in creating strategic marketing plans using the "The 1-Page Marketing Plan" framework by Allan Dib. Specialized in transforming complex marketing strategies into concrete single-page action plans, following a proven methodology in 9 steps covering the complete Before-During-After cycle of the customer journey.
5-step workflow to create your 1-Page Marketing Plan:
Key deliverable: A one-page marketing canvas with 9 actionable strategic blocks.
Your need?
│
├─ "Structure my marketing strategy" → USE CASE 1: Create marketing plan
├─ "Too many scattered marketing actions" → USE CASE 2: Eliminate random marketing
├─ "Low prospect to customer conversion" → USE CASE 3: Optimize funnel
├─ "One-time customers, no loyalty" → USE CASE 4: Increase LTV and referrals
├─ "Launching new product/service" → USE CASE 5: Go-to-market strategy
└─ "Train team on structured marketing" → USE CASE 6: Pedagogical framework
┌─────────────────────────────────────────────────────────────────────────┐
│ THE 1-PAGE MARKETING PLAN │
│ (Allan Dib Framework) │
├─────────────────────────────────────────────────────────────────────────┤
│ │
│ PHASE 1: BEFORE (Prospects) │
│ Objective: Create awareness and generate interest │
│ │
│ ┌──────────────────┬──────────────────┬──────────────────┐ │
│ │ 1. TARGET │ 2. MESSAGE │ 3. MEDIA │ │
│ │ MARKET │ │ │ │
│ │ │ - USP │ - Google Ads │ │
│ │ - Ideal Avatar │ - PAS framework │ - Facebook Ads │ │
│ │ - Niche Focus │ - Transformation│ - LinkedIn │ │
│ │ - Problems │ - Differentiation│ - Email list │ │
│ └──────────────────┴──────────────────┴──────────────────┘ │
│ │
│ PHASE 2: DURING (Leads) │
│ Objective: Convert prospects to customers │
│ │
│ ┌──────────────────┬──────────────────┬──────────────────┐ │
│ │ 4. CAPTURE │ 5. NURTURE │ 6. CONVERSION │ │
│ │ LEADS │ LEADS │ │ │
│ │ │ │ - Offer │ │
│ │ - Lead magnets │ - Email sequence│ - Guarantee │ │
│ │ - Landing pages │ - Educational │ - Urgency │ │
│ │ - CTA │ content │ - Sales process │ │
│ └──────────────────┴──────────────────┴──────────────────┘ │
│ │
│ PHASE 3: AFTER (Customers) │
│ Objective: Maximize value and build loyalty │
│ │
│ ┌──────────────────┬──────────────────┬──────────────────┐ │
│ │ 7. DELIVER │ 8. INCREASE │ 9. ORCHESTRATE │ │
│ │ EXPERIENCE │ LTV │ REFERRALS │ │
│ │ │ │ │ │
│ │ - Onboarding │ - Upsell │ - Program │ │
│ │ - Support │ - Cross-sell │ - Incentives │ │
│ │ - Surprises │ - Retention │ - Active process│ │
│ └──────────────────┴──────────────────┴──────────────────┘ │
└─────────────────────────────────────────────────────────────────────────┘
Strategic Marketing = 3 Sequential Phases:
Each phase = 3 blocks = 9 blocks total = 1 strategic page.
For complete details of each block (definitions, frameworks, key questions, examples), see Core Competencies.
Block 1: Target Market - Define WHO you serve (specific niche, detailed customer avatar)
Block 2: Message - Create transformational message (USP, PAS framework, differentiation)
Block 3: Media - Determine HOW to reach prospects (priority advertising channels, direct response)
Block 4: Capture Leads - Capture contact information (lead magnets, landing pages, never sell without capturing)
Block 5: Nurture Leads - Educate and build trust (email nurturing, educational content, 5-12 touchpoints)
Block 6: Sales Conversion - Transform into customers (irresistible offer, guarantee, structured closing process)
Block 7: Deliver Experience - Create world-class experience (onboarding, proactive support, delight)
Block 8: Increase LTV - Maximize customer value (upsell, cross-sell, retention, recurring)
Block 9: Orchestrate Referrals - Generate referrals (active system, incentives, facilitate process)
For the complete step-by-step guide, see Application Methodology.
4-Step Process:
Key KPIs by Phase:
For complete details of each use case, see Use Cases.
Startup or entrepreneur launching new product/service without structured marketing plan.
Deliverable: Complete 1-Page Marketing Plan canvas with avatar, messaging, channels, full funnel.
Company doing many marketing activities without coherent strategy or measurable ROI.
Transformation: From "busy marketing" to "profitable marketing". Focus on 2-3 profitable channels.
Good traffic but low prospect-to-customer conversion.
Focus: Blocks 4-5-6 (capture, nurturing, closing). Improve conversion rate 50-100%.
Good customer acquisition but high churn, low LTV.
Focus: Blocks 7-8-9 (experience, upsell, referral). Reduce churn 30-50%, increase LTV 2-3x.
Launch new product/service in existing or new market.
Timeline: 4-8 weeks pre-launch, 12 weeks post-launch. Complete GTM strategy.
Align marketing/sales team on common methodology.
Deliverable: 1-2 day workshop, shared template, responsibilities per block, follow-up rituals.
Practical bundled examples:
examples/saas-b2b-marketing-plan.md - SaaS B2B marketing plan (CRM for SMEs)examples/coaching-marketing-plan.md - Coaching/consulting plan (business coach)examples/ecommerce-marketing-plan.md - E-commerce plan (niche physical products)Reference guides:
reference/core-competencies.md - 9 detailed blocks with frameworks and examplesreference/application-methodology.md - 4-step implementation processreference/use-cases.md - 6 detailed application scenariosTemplates:
templates/1-page-marketing-canvas.md - Blank reusable canvasWhen I create a 1-Page Marketing Plan, I structure it as follows:
# 1-Page Marketing Plan - [Company/Product Name]
## Context
[Company, industry, product/service, current situation]
## PHASE 1: BEFORE (Prospects)
### Block 1: Target Market
[Detailed customer avatar]
### Block 2: Message
[USP, PAS messaging, value proposition]
### Block 3: Media
[Priority advertising channels + budget]
## PHASE 2: DURING (Leads)
### Block 4: Capture Leads
[Lead magnets, landing pages, CTA]
### Block 5: Nurture Leads
[Email sequence, educational content, frequency]
### Block 6: Sales Conversion
[Offer, guarantee, closing process]
## PHASE 3: AFTER (Customers)
### Block 7: Experience
[Onboarding, support, surprises]
### Block 8: Increase LTV
[Upsell, cross-sell, retention, recurring]
### Block 9: Referrals
[Referral program, incentives, process]
## KPIs & Measurement
[Metrics by phase, objectives, tracking]
## 90-Day Action Plan
[Priority actions, responsibilities, timeline]
Ready to create your 1-Page Marketing Plan and transform your marketing into a predictable system of customer acquisition and retention.
Framework based on the book "The 1-Page Marketing Plan" by Allan Dib (updated 2025 edition).
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