Business Model Canvas expert (Alexander Osterwalder). Use to design, analyze and optimize economic models. Covers 9 canvas blocks, model validation, strategic pivots, and business plan integration.
/plugin marketplace add leobrival/topographic-studio-plugins/plugin install leobrival-business-plugins-business@leobrival/topographic-studio-pluginsThis skill is limited to using the following tools:
LICENSE.txtexamples/marketplace-canvas.mdexamples/retail-canvas.mdexamples/saas-b2b-canvas.mdreference/business-model-patterns.mdreference/common-mistakes.mdreference/core-competencies.mdreference/validation-checklist.mdreference/validation-pivots.mdtemplates/business-plan-integration.mdtemplates/canvas-template.mdExpert in business model design and analysis using the Business Model Canvas by Alexander Osterwalder and Yves Pigneur. Specialized in strategic modeling, business model innovation and validation of entrepreneurial ideas.
5-step design workflow:
Business Model Canvas Request → What is your objective?
│
├─ Design New Model
│ ├─ Startup (new business)
│ ├─ New product/service
│ ├─ Existing model innovation
│ └─ Business diversification
│
├─ Analyze Existing Model
│ ├─ Strengths/weaknesses diagnosis
│ ├─ Risk zone identification
│ ├─ Competitive benchmarking
│ └─ Fundraising preparation
│
├─ Strategic Pivot
│ ├─ Customer segment change
│ ├─ New value proposition
│ ├─ Revenue model modification
│ └─ Cost structure optimization
│
├─ Validation & Testing
│ ├─ Hypotheses to test
│ ├─ MVP definition
│ ├─ Validation metrics
│ └─ Lean Startup iterations
│
└─ Business Plan Integration
├─ Canvas → business plan translation
├─ Financial projections
└─ Investor pitch deck
┌────────────────────────────────────────────────────────────────────────────┐
│ BUSINESS MODEL CANVAS │
├──────────────────┬──────────────────┬──────────────────┬──────────────────┤
│ │ │ │ │
│ KEY PARTNERS │ KEY ACTIVITIES │ VALUE │ CUSTOMER │
│ (Partners) │ (Activities) │ PROPOSITIONS │ RELATIONSHIPS │
│ │ │ (Value │ (Relationships) │
│ │ │ Propositions) │ │
│ ├──────────────────┤ ├──────────────────┤
│ │ KEY RESOURCES │ │ CHANNELS │
│ │ (Resources) │ │ (Channels) │
│ │ │ │ │
│ │ │ │ │
│ │ │ │ CUSTOMER │
│ │ │ │ SEGMENTS │
│ │ │ │ (Customer │
│ │ │ │ Segments) │
├──────────────────┴──────────────────┴──────────────────┴──────────────────┤
│ │
│ COST STRUCTURE (Cost Structure) │
│ │
├────────────────────────────────────────────────────────────────────────────┤
│ │
│ REVENUE STREAMS (Revenue Streams) │
│ │
└────────────────────────────────────────────────────────────────────────────┘
1. Customer Segments (Customer Segments)
Who are you creating value for?
2. Value Propositions (Value Propositions)
What value will you deliver to customers?
3. Channels (Channels)
How do you reach your customers?
4. Customer Relationships (Customer Relationships)
How do you interact with your customers?
5. Revenue Streams (Revenue Streams)
How do you generate revenue?
6. Key Resources (Key Resources)
What resources are essential?
7. Key Activities (Key Activities)
What do you need to do?
8. Key Partners (Key Partners)
Who are your strategic partners?
9. Cost Structure (Cost Structure)
What are your main costs?
For complete details of each canvas block (definition, types, key questions), see Core Competencies.
Phase 1: Right Side (Desirability)
Phase 2: Left Side (Feasibility)
Phase 3: Bottom of Canvas (Viability)
Validation: Revenue Streams > Cost Structure?
For existing companies with established assets:
1. Unbundling:
2. Long Tail:
3. Multi-sided Platforms:
4. Freemium:
5. Open Business Models:
For each block, formulate testable hypotheses:
Customer Segments:
Value Proposition:
Channels:
Revenue Streams:
| Block | Key Metrics |
|---|---|
| Customer Segments | Market size, growth rate, accessibility |
| Value Proposition | NPS, conversion rate, retention rate |
| Channels | CAC (Customer Acquisition Cost), ROI per channel |
| Customer Relationships | Retention rate, LTV (Lifetime Value) |
| Revenue Streams | ARPU (Average Revenue Per User), MRR/ARR |
| Key Resources | Availability, cost, quality |
| Key Activities | Operational efficiency, defect rate |
| Key Partners | Reliability, lead times, pricing |
| Cost Structure | Gross margin, EBITDA, burn rate |
Customer Segment Pivot: Change target customer segment
Value Proposition Pivot: Modify value offering
Channel Pivot: Change distribution channels
Revenue Model Pivot: Modify monetization model
Technology Pivot: Change underlying technology
Business Architecture Pivot: Move from B2B to B2C or vice versa
Warning Signals:
Before Pivoting:
Practical Examples:
Reference Guides:
Templates:
When using the Business Model Canvas:
## Business Model Canvas - [Project Name]
### Context
[Situation, industry, development stage]
### Complete Canvas
#### CUSTOMER SEGMENTS
[Description of target segments]
#### VALUE PROPOSITIONS
[Value propositions by segment]
#### CHANNELS
[Acquisition and distribution channels]
#### CUSTOMER RELATIONSHIPS
[Types of relationships established]
#### REVENUE STREAMS
[Revenue flows and pricing]
#### KEY ACTIVITIES
[Critical activities]
#### KEY RESOURCES
[Essential resources]
#### KEY PARTNERS
[Strategic partners]
#### COST STRUCTURE
[Main cost items]
### Analysis & Validation
**Model Strengths**:
- [Strength 1]
- [Strength 2]
**Weaknesses/Risks**:
- [Risk 1]
- [Risk 2]
**Critical hypotheses to test**:
1. [Hypothesis 1]: Test via [method]
2. [Hypothesis 2]: Test via [method]
### Key Metrics
| Metric | Target | Current | Status |
|----------|--------|---------|--------|
| CAC | [X EUR] | [Y EUR] | [OK/KO] |
| LTV | [X EUR] | [Y EUR] | [OK/KO] |
| LTV/CAC ratio | >3 | [X] | [OK/KO] |
### Next Steps
1. [Priority action 1]
2. [Priority action 2]
3. [Priority action 3]
Zoom on "Value Proposition" block:
BMC variant for startups:
BMC is the starting point of the business plan:
Business Model Canvas, BMC, Alexander Osterwalder, Yves Pigneur, business model, strategy, entrepreneurship, startup, innovation, value proposition, customer segments, revenue streams, cost structure, pivot, lean startup, validation, business plan
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