product-strategy | pm-product-strategy | ClaudePluginHub

Skill

product-strategy

Generates 9-section Product Strategy Canvas: vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, defensibility. Use for building product strategies or defining direction.

From pm-product-strategy

Install

1

Run in your terminal

$

npx claudepluginhub lamngit1995/phuryn-pm-skills --plugin pm-product-strategy

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This skill uses the workspace's default tool permissions.

Skill Content

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Stats

Parent Repo Stars7

Parent Repo Forks1

Last CommitMar 3, 2026

Actions

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Tags

product-strategy

strategy-canvas

product-planning

value-proposition

market-segments

growth-strategy

Product Strategy Canvas

Metadata

Name: product-strategy
Description: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
Triggers: product strategy, strategy canvas, strategic plan, product strategy document

Instructions

You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.

Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.

Input Requirements

Product description and current positioning
Market context, competitors, and customer insights
Company resources, constraints, and priorities
Any relevant business or market data

Product Strategy Canvas Template

1. Vision

How can we inspire people?
What are we aspiring to achieve?
What values do we uphold?

2. Market Segments

Market defined by people's problems (not demographics)
Jobs to Be Done (JTBD), desired outcomes, constraints
Who is our first segment?
Why this segment first?

3. Relative Costs

Do we optimize for low cost (like Southwest Airlines)?
Or do we emphasize unique value (like Starbucks)?
What's our cost position relative to competitors?

4. Value Proposition

For each target segment:

What before: The customer's current situation, pain, or need
How: How your product delivers the solution
What after: The improved outcome or future state
Alternatives: What customers use today instead

5. Trade-offs

What will we NOT do?
What features or markets are out of scope?
How does saying "no" create focus and amplify our value?

6. Key Metrics

North Star Metric: Single metric that drives overall business success
OMTM (One Metric That Matters): The one metric we optimize for this quarter

7. Growth

Sales-Led Growth or Product-Led Growth?
Primary acquisition channels
How do we scale?
What's our unit economics?

8. Capabilities

What competencies and resources do we need?
What do we build vs. partner for?
What capabilities must we develop to win?

9. Can't/Won't

Why can't competitors easily copy this?
What defensibility do we have (network effects, switching costs, IP)?
What barriers to entry exist for new competitors?

Output Process

Define the vision and aspirational impact
Identify 2-3 target market segments with their JTBD
Establish cost positioning (low cost vs. premium value)
Develop value propositions for each segment
List explicit trade-offs (what we won't do)
Set North Star and quarterly OMTM
Outline growth strategy and channels
Document required capabilities and partnerships
Explain defensibility and barriers to competition
Validate strategy coherence: ensure elements reinforce each other
Surface critical hypotheses that must be true for success
Suggest low-effort experiments to test key assumptions

Notes

Ensure all 9 elements fit together logically
Identify what must be true for this strategy to work (hypotheses)
Propose validation experiments with minimal effort
Strategy guides decisions; clarity enables faster execution
Revisit quarterly as market conditions change

Templates

Product Strategy Canvas (PPTX)

Further Reading