From kostja94-marketing-skills-5
Generates, optimizes, or audits scenario-first use case pages for SaaS/B2B sites with sections for headline, problem, solution, proof, CTA, and related links.
npx claudepluginhub joshuarweaver/cascade-data-analytics --plugin kostja94-marketing-skills-5This skill uses the workspace's default tool permissions.
Guides use case pages that bridge product features and real-world customer problems. **Scenario-first** is the primary organization. BOFU (bottom-of-funnel) pages for SaaS/B2B. Answer "when would I use it?" and "how does it help me?" — distinct from solutions (industry/outcome).
Conducts multi-round deep research on GitHub repos via API and web searches, generating markdown reports with executive summaries, timelines, metrics, and Mermaid diagrams.
Dynamically discovers and combines enabled skills into cohesive, unexpected delightful experiences like interactive HTML or themed artifacts. Activates on 'surprise me', inspiration, or boredom cues.
Generates images from structured JSON prompts via Python script execution. Supports reference images and aspect ratios for characters, scenes, products, visuals.
Guides use case pages that bridge product features and real-world customer problems. Scenario-first is the primary organization. BOFU (bottom-of-funnel) pages for SaaS/B2B. Answer "when would I use it?" and "how does it help me?" — distinct from solutions (industry/outcome).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, ICP, and proof points.
Identify:
| Section | Purpose |
|---|---|
| Headline | "When you need to X, we help you Y" or "For [role]: solve X" |
| Problem | Pain points, day-to-day challenges |
| Solution | How product addresses them; link to relevant features (do not duplicate feature copy) |
| Proof | Case study, testimonial, metrics |
| CTA | Try free, book demo, contact |
| Related | Link to other use cases, parent solution |
| Dimension | Priority | Examples |
|---|---|---|
| By Scenario | Primary | Event marketing, Lead nurturing, Churn prevention, Customer onboarding |
| By Persona/Role | Primary | For Realtors, For CMOs, For Sales Reps |
| By Business Goal | Secondary | Acquisition, Retention, Upsell/Cross-sell |
| By Industry | Secondary (ICP) | Use as ICP tag; or as sub-page under Solutions |
Event marketing, Lead nurturing, Churn prevention, Customer onboarding, Patient scheduling, Telemedicine, Inventory management, Demand forecasting.
Acquisition (signups, trials), Retention (reduce churn, re-engagement), Upsell/Cross-sell (expand revenue).
| Page | Answers | Primary Organization |
|---|---|---|
| Features | What does it do? | Capabilities |
| Solutions | What outcome do I get? | By industry, company size, team |
| Use cases | When would I use it? | By scenario, persona, business goal |
Hierarchy: Use cases can be standalone or sub-pages under Solutions. Example: /solutions/healthcare/patient-scheduling (use case under industry solution).
| Need | Use |
|---|---|
| By scenario (Event marketing) | Use Cases |
| By persona (For Realtors, For CMOs) | Use Cases |
| By business goal (Acquisition, Retention) | Use Cases |
| By industry | Solutions |
| By company size (SMB, Enterprise) | Solutions |
| By team (Marketing, Sales) | Solutions |
| Industry-specific application | Use Cases (as Solutions sub-page) |