From kostja94-marketing-skills-5
Generates, optimizes, and audits free tools pages like calculators, checkers, generators, and toolkit hubs for lead generation via programmatic SEO and SPAs.
npx claudepluginhub joshuarweaver/cascade-data-analytics --plugin kostja94-marketing-skills-5This skill uses the workspace's default tool permissions.
Guides free tools pages that drive traffic and lead generation for the main product. **Tools are free, standalone utilities** — not the primary monetization. They serve the same ICP as the paid product, are often extracted mini-features from the full product (low dev effort), and typically scale via programmatic SEO. Distinct from features (paid capabilities) and resources (content hub).
Conducts multi-round deep research on GitHub repos via API and web searches, generating markdown reports with executive summaries, timelines, metrics, and Mermaid diagrams.
Dynamically discovers and combines enabled skills into cohesive, unexpected delightful experiences like interactive HTML or themed artifacts. Activates on 'surprise me', inspiration, or boredom cues.
Generates images from structured JSON prompts via Python script execution. Supports reference images and aspect ratios for characters, scenes, products, visuals.
Guides free tools pages that drive traffic and lead generation for the main product. Tools are free, standalone utilities — not the primary monetization. They serve the same ICP as the paid product, are often extracted mini-features from the full product (low dev effort), and typically scale via programmatic SEO. Distinct from features (paid capabilities) and resources (content hub).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, ICP, and conversion goals.
Identify:
| Dimension | Tools | Features |
|---|---|---|
| Monetization | Free; not primary revenue | Paid product capabilities |
| Purpose | Lead gen, traffic, trust | Conversion, evaluation |
| Content | Standalone utility; excerpt from product | Full product capability list |
| Scale | Many tools; programmatic keywords | Fewer, curated |
| Format | Often SPA; toolkit hub | Benefit-led grid/list |
| User intent | "I need to do X now" (task) | "What can this product do?" (evaluation) |
| Section | Purpose |
|---|---|
| Headline | Task-focused; "Free [X] Checker" or "Calculate [Y] in Seconds" |
| Tool UI | Input → process → output; minimal friction |
| Instructions | 1–3 steps; "Enter URL → Click Analyze → Get Results" |
| Tool description | What it does, who it's for; SEO content |
| FAQ | Tool-specific: "What is [X]?", "How is [Y] calculated?" |
| CTA | "Get full access" / "Try [Product] free" — link to main product |
| Related tools | Internal links to other tools in toolkit |
| Section | Purpose |
|---|---|
| Headline | "Free [Category] Tools" or "Free Tools to [Outcome]" |
| Category tabs/sections | e.g., SEO Tools, AI Writing Tools, Local SEO (Semrush pattern) |
| Tool cards | Name, one-line benefit, CTA to tool page |
| How to use | Short ordered procedure (often 3 steps for hubs); e.g. Choose tool → Enter info → Get results. Section H2 per howto-section-generator—prefer outcome/tool-led (“How to use these tools”) or “In N steps …” only when N matches the visible steps |
| CTA | "Access 50+ tools with free account" |
| Social proof | Logos, "Trusted by X brands" |
| Type | Examples | Programmatic potential |
|---|---|---|
| Calculators | ROI, LTV, loan, salary, carbon footprint | "[X] calculator" keywords |
| Checkers | SEO, backlink, plagiarism, grammar, keyword rank | "[X] checker" keywords |
| Converters | Unit, currency, file format, encoding | "[X] to [Y] converter" |
| Generators | Sitemap, meta tags, FAQ schema, titles | "[X] generator" keywords |
| Analyzers | Content, readability, sentiment | "[X] analyzer" keywords |
| Pattern | Example |
|---|---|
| Hub | /tools, /free-tools |
| Category | /free-tools/seo, /tools/calculators |
| Per tool | /free-tools/seo-checker, /tools/roi-calculator |