From kostja94-marketing-skills-5
Guides Product Hunt launches for SaaS, dev tools, AI products: 30-day prep plans, submission fields (tagline, gallery, first comment), timing, engagement strategies.
npx claudepluginhub joshuarweaver/cascade-data-analytics --plugin kostja94-marketing-skills-5This skill uses the workspace's default tool permissions.
Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.
Conducts multi-round deep research on GitHub repos via API and web searches, generating markdown reports with executive summaries, timelines, metrics, and Mermaid diagrams.
Dynamically discovers and combines enabled skills into cohesive, unexpected delightful experiences like interactive HTML or themed artifacts. Activates on 'surprise me', inspiration, or boredom cues.
Generates images from structured JSON prompts via Python script execution. Supports reference images and aspect ratios for characters, scenes, products, visuals.
Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Read project context first: If .claude/project-context.md or .cursor/project-context.md exists, use Sections 1–4, 5, 6, 8, 9 for submission content.
Identify:
| Phase | Days | Actions |
|---|---|---|
| Teaser | 30–21 | Build "notify me" page; decide self-hunt vs hunter; engage in community |
| Supporters | 20–11 | Build list of 200+ (makers, industry contacts, followers, users) |
| Assets | 10–3 | Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before |
| Launch day | 2–1 | Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific |
| Field | Spec |
|---|---|
| Tagline | ≤60 chars; no emojis unless part of product name; catchy, benefit-focused |
| Gallery | 1270×760 px recommended; readable, show product value |
| Demo video | <2 minutes; optional but recommended |
| First comment | Post immediately; story-driven, not feature list; significantly impacts engagement |
| Topic tags | 3–5 relevant; match Product Hunt taxonomy |
| Practice | Guideline |
|---|---|
| Timing | Tuesday–Thursday; 12:01am Pacific works best |
| Narrative | Create story (problem → solution), not feature list |
| Engagement | Reply to every comment; thank supporters; answer questions |
| Avoid | Begging for upvotes (risk of shadowban) |
Principle: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.
| Outcome | Upvotes | Placement |
|---|---|---|
| Poor | 50–100 | — |
| Average | 200–400 | Top 10 |
| Good | 500–800 | Top 5 |
| Great | 800+ | Product of the Day |
| Offering | Use When |
|---|---|
| Product Hunt Daily | Newsletter feature; high-intent audience |
| Social promotion | PH shares on X, LinkedIn; launch-day amplification |
| Featured placement | Paid promotion options |