From kostja94-marketing-skills-5
Optimizes brand SEO for multi-domain companies, ensuring parent domain ranks first for brand queries while product domains target specific keywords. Handles hub-spoke models and avoids cannibalization.
npx claudepluginhub joshuarweaver/cascade-data-analytics --plugin kostja94-marketing-skills-5This skill uses the workspace's default tool permissions.
When a company has multiple domains (e.g., company.com and product.ai), ensure the **company/main site** ranks first for brand queries. Product sites focus on product keywords and do not compete for brand position. See **domain-architecture** for structure decisions; **rebranding-strategy** for domain change and migration.
Conducts multi-round deep research on GitHub repos via API and web searches, generating markdown reports with executive summaries, timelines, metrics, and Mermaid diagrams.
Dynamically discovers and combines enabled skills into cohesive, unexpected delightful experiences like interactive HTML or themed artifacts. Activates on 'surprise me', inspiration, or boredom cues.
Generates images from structured JSON prompts via Python script execution. Supports reference images and aspect ratios for characters, scenes, products, visuals.
When a company has multiple domains (e.g., company.com and product.ai), ensure the company/main site ranks first for brand queries. Product sites focus on product keywords and do not compete for brand position. See domain-architecture for structure decisions; rebranding-strategy for domain change and migration.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Scenario | Description |
|---|---|
| Multiple domains | Company main site (company.com), product site (product.ai / product.io) |
| Brand query competition | Product site or third-party (Crunchbase, LinkedIn, reviews) may outrank main site for brand |
| Entity confusion | Legacy brands, sub-brands, directories dilute brand perception |
| Goal | Brand queries → company.com first; product.ai → product keywords only |
| Role | Domain | Responsibility |
|---|---|---|
| Hub | company.com | Brand #1; About, Research, ecosystem, product matrix |
| Spoke | product.ai | Product keywords, features, pricing; visible "by [Company]" and link back to company.com |
| Dimension | Hub (company.com) | Spoke (product.ai) |
|---|---|---|
| Audience | Investors, partners, media, developers | Product users, prospects |
| Keywords | Brand name, company name, industry | Product features, use cases |
| Content | Mission, About, Research, Events, product matrix | Features, Use Cases, Pricing, Sign up |
| Conversion | Contact, Waitlist, Early Access | Sign up, Try free, Pricing |
| Item | Recommendation |
|---|---|
| Title | Company full name + positioning, e.g. [Company] — [Slogan] | AI Research & Products |
| Meta Description | Company name, core business, partners; 150–160 chars |
| H1 | Company name or main slogan |
| URL | Canonicalize www vs non-www (301) |
| Item | Recommendation |
|---|---|
| About | Company intro, founders, founding date, positioning; link to product sites |
| Products | Product matrix; each product links to its site |
| Research / News | Papers, events, partnerships; increase brand mentions |
| FAQ | "What is [Company]?" "What is [Product]?"; FAQ schema |
| Item | Recommendation |
|---|---|
| Title | Product name + product description, e.g. [Product] — [Core function] or [Product keyword] | [Product]; avoid brand-only |
| About | "A product of Company" |
| Footer | "© [Company]" or "A [Company] Product" + link to company.com |
| Schema | SoftwareApplication with author or publisher pointing to Company |
Use Organization schema with subOrganization to define product relationships:
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "[Company Name]",
"url": "https://www.company.com",
"description": "[Company description]",
"sameAs": ["https://linkedin.com/company/...", "https://github.com/..."],
"subOrganization": [
{
"@type": "SoftwareApplication",
"name": "[Product Name]",
"url": "https://product.ai",
"applicationCategory": "[Category]"
}
]
}
See entity-seo for full entity optimization. Key for multi-domain: