From kostja94-marketing-skills-5
Plans content marketing strategies across channels, defines content types and formats, and creates repurposing strategies for blog, email, social, video.
npx claudepluginhub joshuarweaver/cascade-data-analytics --plugin kostja94-marketing-skills-5This skill uses the workspace's default tool permissions.
Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.
Conducts multi-round deep research on GitHub repos via API and web searches, generating markdown reports with executive summaries, timelines, metrics, and Mermaid diagrams.
Dynamically discovers and combines enabled skills into cohesive, unexpected delightful experiences like interactive HTML or themed artifacts. Activates on 'surprise me', inspiration, or boredom cues.
Generates images from structured JSON prompts via Python script execution. Supports reference images and aspect ratios for characters, scenes, products, visuals.
Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).
Identify:
| Type | Purpose | Funnel | Skills |
|---|---|---|---|
| How-to guides | Educate; informational intent | Awareness, Consideration | content-strategy, article-content, article-page-generator |
| Comparisons | "X vs Y"; commercial intent | Consideration | content-strategy, alternatives-page-generator |
| List posts | "Top 10," "Best X" | Consideration | content-strategy, article-content, article-page-generator |
| Case studies | Proof; customer success | Consideration, Decision | customer-stories-page-generator |
| Product updates | Feature launches, release notes | Decision, Retention | changelog-page-generator |
| News / Trending | Industry news, hot topics | Awareness | article-content, article-page-generator |
| Glossaries | Definitions; internal link hub | Awareness | glossary-page-generator |
| Tools / calculators | Linkable assets; engagement | Consideration | — |
| Funding / PR | Funding, acquisitions | Brand | article-content, article-page-generator |
| Onboarding | Welcome, first-use guidance | Retention | email-marketing |
| Campaign | Promotions, limited-time | Decision | email-marketing |
| Newsletter | Curated insights; nurture | Retention | email-marketing |
| Type | Use | Format |
|---|---|---|
| QA answers | Internal reference or customer-facing; product questions | Docs, FAQ, KB |
| Use guide | How to use product; onboarding | Blog, docs, video |
| Maintenance guide | Care, upkeep, best practices | Docs, blog |
| Troubleshooting | Common issues, bugs, fixes | FAQ, docs, KB |
Use: Blog, docs, or in-product; supports activation and retention. See faq-page-generator, docs-page-generator.
| Format | Use | Skills |
|---|---|---|
| Pages | Homepage, about, features, pricing, landing | homepage-generator, about-page-generator, landing-page-generator |
| Articles | Blog posts, guides, listicles | article-content, article-page-generator, blog-page-generator |
| EDM, newsletter, sequences | email-marketing | |
| Social posts | X, LinkedIn, Reddit, TikTok | twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions; visual-content for post images |
| Video | Short-form, long-form, webinar | video-marketing |
| Infographics | Visual summaries | visual-content |
| Slides / PDF | Decks, whitepapers, eBooks | — |
| Podcast | Audio episodes | — |
Principle: One core content → multiple formats → multiple channels. Maximize ROI.
| Core Content | Formats | Channels |
|---|---|---|
| Case study | Article, video, infographic, slides | Blog, email, LinkedIn, YouTube, sales deck |
| How-to guide | Article, video, checklist, PDF | Blog, email, YouTube, docs |
| Product update | Article, email, post, video | Blog, email, X, LinkedIn, changelog |
| Industry insight | Article, podcast, post, newsletter | Blog, Spotify, X, email |
Example: One client success story → article (blog) + video (YouTube) + infographic (LinkedIn) + slides (sales) → 4 channels from 1 creation.
| Stage | Content Focus | Channels |
|---|---|---|
| Awareness | Education, thought leadership, glossary, how-tos | Blog, SEO, social, PR |
| Consideration | Comparisons, case studies, demos, features | Blog, email, landing, social |
| Decision | Pricing, testimonials, product pages, case studies | Website, email, sales |
| Retention | Onboarding, newsletter, product updates, changelog | Email, in-app, blog |
Article types by orientation—drives structure, SEO depth, and schema choice. See article-page-generator for page structure.
| Orientation | Examples | Primary Goal | SEO Priority |
|---|---|---|---|
| Funding / PR | Funding rounds, acquisitions, executive hires | Brand awareness, press, investor relations | Low — thin content, few search queries |
| Product updates | Feature launches, release notes, changelogs | User education, product adoption | Low–medium — internal announcements rarely rank |
| Guides / How-to | Tutorials, step-by-step, best practices | Education, lead nurture, authority | High — matches search intent |
| News / Trending | Industry news, hot topics, seasonal | Engagement, social shares, topical relevance | Medium — quick traffic spikes, short shelf life |
| Evergreen | Pillar guides, glossaries, comparisons | Long-term traffic, backlinks, authority | High — compounds over time |
SEO-driven vs non-SEO-driven: SEO-driven (how-to, listicles, comparisons) → target keywords, full optimization. Non-SEO-driven (funding, product updates) → focus on clarity, shareability, internal linking to SEO content. Hybrid: product launch posts can include SEO-friendly sections (e.g., "How to use [feature]").
| Mix | Ratio | Use |
|---|---|---|
| Evergreen | 70–75% | Pillar guides, how-tos, comparisons, glossaries; long-term traffic; refresh 6–12 months |
| Timely | 25–30% | Seasonal, trending, news; quick spikes; link into evergreen pillars |
Evergreen vs timely (article-level): Evergreen = year-round relevance; steady traffic; refresh every 6–12 months. Timely = weeks to months; spikes then decline; often one-and-done; use NewsArticle schema. Recommended mix: 70/30 or 60/40 evergreen-to-timely.
See content-strategy for SEO topic clusters and pillar-cluster structure.