Triggers on "social media strategy", "content calendar", "social media plan", "estrategia redes sociales". Builds a platform selection matrix, content pillars, posting cadence, hashtag strategy, and engagement tactics. Output: content calendar + platform-specific guidelines. [EXPLICIT]
From jm-adknpx claudepluginhub javimontano/jm-adk-alfaThis skill is limited to using the following tools:
Generates a complete social media strategy from brand context and audience definition. Produces a platform selection matrix, content pillar framework, posting cadence calendar, hashtag taxonomy, and engagement playbook. Final deliverable is a content calendar with platform-specific guidelines ready for execution.
Do NOT activate for one-off post writing, ad campaign management, or influencer outreach (those are separate skills).
Evaluate each major platform against the user's context:
| Criteria | X/Twitter | TikTok | YouTube | |||
|---|---|---|---|---|---|---|
| Audience fit | -- | -- | -- | -- | -- | -- |
| Content format fit | -- | -- | -- | -- | -- | -- |
| Resource demand | -- | -- | -- | -- | -- | -- |
| Organic reach | -- | -- | -- | -- | -- | -- |
| Conversion path | -- | -- | -- | -- | -- | -- |
| Competitor presence | -- | -- | -- | -- | -- | -- |
Score each cell 1-5. Recommend the top 2-3 platforms with justification. Tag each recommendation with evidence level: [EXPLICIT] when user stated preference, [INFERRED] when derived from audience data, [OPEN] when assumption-based.
For each selected platform, define:
Define 3-5 content pillars that balance brand authority with audience interest:
For each pillar, specify:
Build a weekly template calendar:
| Day | Platform A | Platform B | Platform C |
|---|---|---|---|
| Monday | Pillar + format | Pillar + format | -- |
| Tuesday | -- | Pillar + format | Pillar + format |
| Wednesday | Pillar + format | -- | -- |
| Thursday | Pillar + format | Pillar + format | Pillar + format |
| Friday | Pillar + format | -- | Pillar + format |
| Saturday | -- | -- | -- |
| Sunday | Pillar + format | -- | -- |
Rules:
Organize hashtags into three tiers:
Provide a bank of 20-30 researched hashtags categorized by tier and content pillar.
| Decision | Option A | Option B | Recommendation |
|---|---|---|---|
| Platform breadth | Focus on 2 platforms | Spread across 4+ | Focus — quality beats presence |
| Content frequency | Daily posting | 3-4x/week high quality | Quality cadence unless team supports daily |
| Original vs curated | 100% original | 70/30 original/curated | 80/20 for most brands |
| Organic vs paid amplification | Pure organic | Boosted posts | Boost top 10% organic performers |
| Trend participation | Always join trends | Selective only | Selective — brand alignment first |
Platform: LinkedIn (primary), Instagram (secondary)
Pillar: Educational (40%), Social Proof (25%), BTS (20%), Engagement (10%), Promo (5%)
Cadence: LinkedIn 4x/week, Instagram 3x/week + daily Stories
Hashtag bank: 25 tags across 3 tiers, mapped to pillars
Evidence: [INFERRED] from B2B SaaS audience profile and competitor benchmarking
Post on all platforms every day.
Use trending hashtags.
Share the same content everywhere.
(No pillar structure, no evidence tags, no platform rationale)
Before delivering the strategy, confirm every item:
[EXPLICIT], [INFERRED], or [OPEN]| File | Purpose |
|---|---|
references/platform-benchmarks.md | Industry posting frequency and engagement rate benchmarks |
references/hashtag-research.md | Hashtag research methodology and tier classification guide |
references/content-calendar-template.md | Weekly/monthly calendar template with pillar mapping |
Searches, retrieves, and installs Agent Skills from prompts.chat registry using MCP tools like search_skills and get_skill. Activates for finding skills, browsing catalogs, or extending Claude.