Triggers on "personal brand", "brand strategy for me", "how to position myself", "marca personal". Builds a complete personal brand strategy including positioning, narrative architecture, platform selection, visual identity guidelines, and content pillars. Output: brand strategy document plus action plan in markdown. [EXPLICIT]
From jm-adknpx claudepluginhub javimontano/jm-adk-alfaThis skill is limited to using the following tools:
TL;DR — Transforms raw professional context into a structured personal brand strategy covering positioning statement, narrative architecture, platform selection, visual identity guidelines, and content pillars. Delivers a ready-to-execute brand strategy document with 90-day action plan.
| Signal | Example |
|---|---|
| Explicit trigger phrase | "I need a personal brand strategy" |
| Positioning request | "How should I position myself as a data leader?" |
| Spanish variant | "Ayudame con mi marca personal" |
| Career pivot framing | "I'm transitioning into consulting, need branding" |
| Visibility goal | "I want to be known for AI governance" |
Activate when the user seeks structured guidance on professional identity, reputation building,
or thought-leadership positioning. Do NOT activate for corporate brand or product branding
requests — those belong to brand-voice or commercial-model.
Before building, extract the raw material:
Output: Discovery Brief (markdown table with findings per dimension).
Build the strategic core:
Ensure the positioning avoids generic superlatives ("passionate leader") and anchors on measurable differentiators.
Map presence to platforms and define visual coherence:
| Platform | Purpose | Frequency | Content Type | Priority |
|---|---|---|---|---|
| Authority & network | 3x/week | Articles, carousels | P0 | |
| Twitter/X | Real-time thought leadership | Daily | Threads, commentary | P1 |
| Personal site | Portfolio & long-form | Monthly | Case studies | P1 |
| GitHub | Technical proof | As needed | Repos, contributions | P2 |
| Speaking | Credibility amplifier | Quarterly | Talks, panels | P2 |
Adapt the matrix to the user's context — not every professional needs every platform.
Each pillar maps to a facet of expertise:
| Pillar | Topic cluster | Audience need | Format mix |
|---|---|---|---|
| P1 | Core expertise | "Teach me" | How-tos, frameworks |
| P2 | Industry perspective | "Inform me" | Commentary, analysis |
| P3 | Personal journey | "Inspire me" | Stories, lessons learned |
| P4 | Curated insights | "Save me time" | Digests, tool reviews |
| Decision | Option A | Option B | Recommendation |
|---|---|---|---|
| Platform breadth | All platforms at once | Sequential rollout | Sequential — depth beats breadth |
| Tone | Strictly professional | Personal + professional | Blend — authenticity drives engagement |
| Frequency | Daily posting | 3x/week quality posts | 3x/week — consistency over volume |
| Visual investment | DIY Canva templates | Professional designer | DIY first, invest after traction |
| Language | English only | Bilingual ES/EN | Bilingual if audience spans both markets |
## Positioning Statement
For CTOs evaluating cloud migration, Ana Ruiz is the solutions architect
who reduces migration risk by 40% through her proprietary assessment
framework, proven across 12 enterprise migrations in financial services.
Why it works: specific audience, quantified differentiator, credible proof.
## Positioning Statement
Ana is a passionate technology leader who helps companies succeed
with innovative solutions and cutting-edge technology.
Why it fails: generic adjectives, no audience, no measurable claim, no proof.
Before delivering the final brand strategy, confirm every item:
| File | Purpose |
|---|---|
references/positioning-frameworks.md | Positioning statement templates and examples |
references/platform-benchmarks.md | Platform-specific metrics and best practices |
references/content-calendar-template.md | Weekly content planning template |
references/brand-audit-checklist.md | Pre-strategy audit questionnaire |
Searches, retrieves, and installs Agent Skills from prompts.chat registry using MCP tools like search_skills and get_skill. Activates for finding skills, browsing catalogs, or extending Claude.