Personal Branding

TL;DR — Transforms raw professional context into a structured personal brand strategy covering positioning statement, narrative architecture, platform selection, visual identity guidelines, and content pillars. Delivers a ready-to-execute brand strategy document with 90-day action plan.

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When to Activate

Signal	Example
Explicit trigger phrase	"I need a personal brand strategy"
Positioning request	"How should I position myself as a data leader?"
Spanish variant	"Ayudame con mi marca personal"
Career pivot framing	"I'm transitioning into consulting, need branding"
Visibility goal	"I want to be known for AI governance"

Activate when the user seeks structured guidance on professional identity, reputation building, or thought-leadership positioning. Do NOT activate for corporate brand or product branding requests — those belong to brand-voice or commercial-model.

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S1 — Discovery & Audit

Before building, extract the raw material:

1. Professional inventory — roles held, industries, certifications, signature projects.
2. Unique value intersection — where experience, skills, and passion overlap (ikigai lens).
3. Current digital footprint — LinkedIn, GitHub, portfolio, publications, speaking history.
4. Audience definition — who needs to find and trust this person (hiring managers, clients, investors, peers).
5. Competitor scan — 3-5 professionals in the same niche; identify gaps and white space.

Output: Discovery Brief (markdown table with findings per dimension).

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S2 — Positioning & Narrative Architecture

Build the strategic core:

1. Positioning statement — For [audience], [name] is the [category] who [differentiator] because [proof points]. Maximum 2 sentences.
2. Brand promise — one line describing the transformation the audience receives.
3. Narrative arc — Origin (where you started), Turning point (insight or pivot), Mission (where you are heading). Three paragraphs, each 40-60 words.
4. Brand attributes — 5 adjectives that define tone and personality.
5. Elevator pitch — 30-second and 60-second versions, bilingual ES/EN.

Ensure the positioning avoids generic superlatives ("passionate leader") and anchors on measurable differentiators.

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S3 — Platform Strategy & Visual Identity

Map presence to platforms and define visual coherence:

Platform Selection Matrix

Platform	Purpose	Frequency	Content Type	Priority
LinkedIn	Authority & network	3x/week	Articles, carousels	P0
Twitter/X	Real-time thought leadership	Daily	Threads, commentary	P1
Personal site	Portfolio & long-form	Monthly	Case studies	P1
GitHub	Technical proof	As needed	Repos, contributions	P2
Speaking	Credibility amplifier	Quarterly	Talks, panels	P2

Adapt the matrix to the user's context — not every professional needs every platform.

Visual Identity Guidelines

• Color palette — primary navy (#122562), accent gold (#FFD700), secondary blue (#137DC5).
• Typography — headings in Poppins 600, body in Inter 400. Minimum 16px base.
• Photography — professional headshot with neutral or brand-colored background.
• Templates — consistent banner dimensions across platforms (1584x396 LinkedIn, 1500x500 X).
• Dark-first design — all assets optimized for dark backgrounds first, light variant second.

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S4 — Content Pillars & Action Plan

Content Pillars (3-5)

Each pillar maps to a facet of expertise:

Pillar	Topic cluster	Audience need	Format mix
P1	Core expertise	"Teach me"	How-tos, frameworks
P2	Industry perspective	"Inform me"	Commentary, analysis
P3	Personal journey	"Inspire me"	Stories, lessons learned
P4	Curated insights	"Save me time"	Digests, tool reviews

90-Day Action Plan

• Days 1-7 — Finalize positioning statement, update headshot, rewrite LinkedIn headline.
• Days 8-14 — Build content backlog (8 posts minimum), set up scheduling tool.
• Days 15-30 — Publish 3x/week on primary platform; engage 15 min/day.
• Days 31-60 — Launch secondary platform; repurpose top-performing content.
• Days 61-90 — Measure metrics (impressions, followers, inbound leads); iterate pillars.

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Trade-off Matrix

Decision	Option A	Option B	Recommendation
Platform breadth	All platforms at once	Sequential rollout	Sequential — depth beats breadth
Tone	Strictly professional	Personal + professional	Blend — authenticity drives engagement
Frequency	Daily posting	3x/week quality posts	3x/week — consistency over volume
Visual investment	DIY Canva templates	Professional designer	DIY first, invest after traction
Language	English only	Bilingual ES/EN	Bilingual if audience spans both markets

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Assumptions & Limits

• Assumes the user provides honest self-assessment; the skill does not verify claims. [EXPLICIT]
• Does not create visual assets (logos, banners) — delivers specifications only. [EXPLICIT]
• Platform algorithms change frequently; recommendations are based on current best practices. [INFERRED]
• ROI timelines (90 days) assume consistent execution; results vary by niche saturation. [INFERRED]
• Does not manage social media accounts or schedule posts. [EXPLICIT]

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Edge Cases

1. Career pivoter with no public presence — Start from scratch with a "launch sequence": bio-first approach, 10 foundational posts before going active.
2. Executive with confidentiality constraints — Avoid naming employers or projects; use anonymized case patterns and industry-level insights.
3. Multilingual professional (3+ languages) — Define primary and secondary content languages; do not spread thin across all languages simultaneously.
4. User provides minimal input — Ask structured clarifying questions before proceeding; never fabricate professional history.

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Good vs Bad Example

Good

## Positioning Statement
For CTOs evaluating cloud migration, Ana Ruiz is the solutions architect
who reduces migration risk by 40% through her proprietary assessment
framework, proven across 12 enterprise migrations in financial services.

Why it works: specific audience, quantified differentiator, credible proof.

Bad

## Positioning Statement
Ana is a passionate technology leader who helps companies succeed
with innovative solutions and cutting-edge technology.

Why it fails: generic adjectives, no audience, no measurable claim, no proof.

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Validation Gate

Before delivering the final brand strategy, confirm every item:

• Positioning statement is two sentences or fewer with a named audience
• Narrative arc has three distinct sections (origin, turning point, mission)
• Platform matrix includes at least 3 platforms with frequency and content type
• Visual identity references brand colors (#122562, #FFD700, #137DC5) and typography
• Content pillars number between 3 and 5 with defined audience need per pillar
• 90-day action plan has weekly or biweekly milestones
• Elevator pitch exists in both ES and EN versions
• No fabricated credentials or unverified claims in the output
• Edge cases documented when user context triggers them
• Output uses dark-first design tokens where visual specs are provided

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Reference Files

File	Purpose
references/positioning-frameworks.md	Positioning statement templates and examples
references/platform-benchmarks.md	Platform-specific metrics and best practices
references/content-calendar-template.md	Weekly content planning template
references/brand-audit-checklist.md	Pre-strategy audit questionnaire