Triggers on "competitor teardown", "competitive analysis", "analizar competencia", "competitor comparison". Detailed competitor product/service analysis with feature comparison matrix, pricing analysis, positioning map, SWOT per competitor, and differentiation opportunities. Output: branded HTML competitive report. [EXPLICIT]
From jm-adknpx claudepluginhub javimontano/jm-adk-alfaThis skill is limited to using the following tools:
Produces a structured competitive intelligence report analyzing named competitors against the user's product or service. Generates a feature comparison matrix, pricing tier analysis, positioning narrative, per-competitor SWOT, and actionable differentiation recommendations. Output is a branded HTML report using JM Labs dark theme, ready for stakeholder presentation or strategic planning sessions.
market-intelligence), internal product strategy (use product-strategy), or vendor evaluation for procurement (use vendor-evaluation).For each named competitor, build a structured profile:
| Dimension | Data Points |
|---|---|
| Identity | Company name, founding year, HQ location, employee count estimate, funding status |
| Product | Core offering, product lines, target customer segment, delivery model (SaaS, services, hybrid) |
| Market position | Estimated market share, growth trajectory (expanding/stable/declining), geographic reach |
| Pricing | Published pricing tiers, freemium availability, enterprise pricing model, discounting patterns |
| Technology | Tech stack (if public), integrations, API availability, mobile support |
| Reputation | G2/Capterra rating range, notable client logos, public case studies, known complaints |
Evidence tagging: every data point marked [EXPLICIT] if from user input, [INFERRED] if derived from public knowledge, [OPEN] if unverifiable and requiring user validation.
Build a comprehensive feature matrix as an HTML table:
Group features into logical categories (e.g., Core Functionality, Integrations, Support & SLA, Pricing & Billing, Security & Compliance).
Construct a 2x2 positioning narrative (not a visual chart, described textually for reproducibility):
For each competitor, produce a focused SWOT:
Close each SWOT with an "Attack Vector" paragraph: the single most effective way to compete against this specific player.
After individual analysis, synthesize cross-cutting findings:
The branded HTML report contains:
Brand styling: JM Labs dark theme (#0a0a0a, #e94560, #1a1a2e), Inter font stack, print stylesheet included.
| Decision | Option A | Option B | Default |
|---|---|---|---|
| Competitor count | 2-3 deep dives | 5-8 surface scans | 3-5 balanced depth |
| Data sourcing | User-provided only | User + public knowledge | User + public knowledge |
| SWOT format | Bullet lists | Narrative paragraphs | Bullet lists (scannable) |
| Positioning axes | Standard (price/features) | Custom user-defined | Standard, custom on request |
| Output format | HTML report | Markdown summary | HTML report (presentation-ready) |
| Evidence rigor | All claims tagged | Key claims only | All claims tagged (credibility) |
[OPEN], note "Contact for quote" model, compare on value dimensions instead.Input: "Teardown of Notion vs Coda vs Airtable for our project management tool
targeting Latin American SMBs. We're cheaper ($5/user) and have
WhatsApp integration they don't."
Output: Branded HTML report with:
- 3 competitor profiles with evidence-tagged data points
- Feature matrix: 25+ features across 5 categories
- Each feature marked with support level and source
- User's WhatsApp integration highlighted as differentiator
- SWOT per competitor with LatAm-specific observations
- Positioning: user placed in "affordable + regional fit" quadrant
- Action items: "Double down on WhatsApp workflows" [High Impact, Low Effort]
- All pricing marked [INFERRED - verify current rates]
Output that:
- Copies marketing language from competitor websites verbatim
- Presents opinions as facts without evidence tags
- Ignores the LatAm SMB context entirely
- Produces a generic SWOT with platitudes ("strong brand")
- Recommends "be better at everything" without prioritization
- Omits the user's own product from the comparison matrix
- Uses a plain text dump instead of structured HTML report
Before delivering the competitive report, verify:
[EXPLICIT], [INFERRED], or [OPEN].| File | Purpose |
|---|---|
references/analysis-frameworks.md | SWOT, Porter's Five Forces, positioning map templates |
references/brand-tokens.md | JM Labs color palette, typography, card layout patterns |
references/evidence-tagging.md | Tag definitions and usage guidelines for claims |
references/report-structure.md | HTML skeleton for competitive intelligence reports |
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