outbound-sequence

Skill: Outbound Sequence Architect

STEP 0 — LOAD DNA

base = SOLO_ROOT if solo_installed else SALES_ROOT

icp       = read(f"{base}/data/2-Domaines/icp.json")
voice_dna = read(f"{base}/data/2-Domaines/voice-dna.json")
profile   = read("data/2-Domaines/sales-profile.json")

Report:

Sequence context loaded:
  ICP target: [role + company type from icp.json]
  Voice tone: [tone descriptor from voice-dna.json — e.g., "direct, data-first, no-fluff"]
  Language: [EN/FR/Bilingual from sales-profile.json]
  Methodology: [MEDDIC/SPIN/etc. from sales-profile.json]

STEP 1 — BLUEPRINT SELECTION

From references/blueprints.md:

Blueprint	Best for	Steps
Aggeggio	Senior buyers, consultative sale	3 touches — value-heavy
Spears	Shorter sales cycle, clear pain	5 touches — punchy
Omni	Full pipeline building	15-day multi-channel assault

Select with rationale: "Using [Spears] because [the persona has a short decision window and clear cost pain]."

STEP 2 — SEQUENCE ARCHITECTURE

For each step, define:

• Day and delay from previous
• Channel (Email / LinkedIn DM / Phone / LinkedIn comment)
• Angle (different value angle per step — never repeat)
• Length (Email: 100-150 words max | LinkedIn: 60-100 words | Phone script: 30-second opener)

Angles to rotate across steps (never repeat the same angle):

1. Pain angle — their specific problem from icp.json pain_points
2. Trigger angle — industry event, hiring signal, competitor move
3. Proof angle — specific result for a similar company
4. Direct angle — minimal framing, explicit ask

STEP 3 — DRAFT EACH TOUCH (in Voice DNA)

Apply voice-dna.json to every message:

• Tone: [from voice_dna.tone — match directness, warmth, formality level]
• Forbidden phrases: [from voice_dna.forbidden_words — e.g., "leverage", "synergy"]
• Signature phrases: [from voice_dna.signature_phrases if defined]

Subject line: 3 variants per email, testing different psychological angles:

Option A [Specificity]: "[Precise number or outcome]"
Option B [Curiosity]: "[Question that opens a loop]"
Option C [Pain]: "[Their problem as a cost or risk]"
Recommended: Option [X] — because [rationale based on persona seniority]

STEP 4 — BREAKUP EMAIL (mandatory final touch)

Always include:

"Last note from me — [first name]. Timing might just be off. I'll leave you with [one specific resource / insight relevant to their situation]. If this ever becomes a priority, my door's open."

No pitch. No ask. Just value and a clean exit.

STEP 5 — ANTISLOP SCAN

Before delivering the sequence, flag and fix:

• "Hope this finds you well" → delete
• "I wanted to reach out" → "[Specific reason I'm writing]"
• "leverage synergies" → [specific business outcome]
• "world-class", "innovative", "cutting-edge" → delete or replace with specifics
• Any subject line over 8 words → shorten

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Integration Points

• Reads: icp.json, voice-dna.json, sales-profile.json, blueprints.md
• Triggered by: /sales:prospect sequence, outbound-campaign-architect agent