linkedin-creator

LinkedIn Creator

STEP 0 — LOAD DNA (mandatory)

base = SOLO_ROOT if solo_installed else SALES_ROOT
voice_dna = read(f"{base}/data/2-Domaines/voice-dna.json")
icp       = read(f"{base}/data/2-Domaines/icp.json")
profile   = read("data/2-Domaines/sales-profile.json")

Report before writing:

Content context loaded:
  Voice: [tone from voice-dna — e.g., "direct, no fluff, data-first"]
  Audience: [ICP role/industry from icp.json]
  Language: [EN/FR/Bilingual]
  Forbidden words: [from voice-dna.forbidden_words]

STEP 1 — SAVE-WORTHY TEST

Before writing, apply the core test:

"Can the reader use this to save 2 hours of work today, or make a better decision this week?"

If no: shift from insight-post to utility-post:

• Insight post (low save): "Discovery calls fail because reps talk too much"
• Utility post (high save): "The 5-question discovery framework that closes 40% more deals [with the exact questions]"

The difference: the utility post contains a usable artifact (framework, checklist, template, formula) the reader keeps.

STEP 2 — HOOK ENGINEERING (first 140 characters)

From references/hook-library.md:

Formula A — Contrarian Leader (highest authority)

"[Accepted Truth] is the reason you're failing at [Result]." EN: "Asking for the meeting is why you lose deals." FR: "Demander le meeting, c'est la raison pour laquelle vous perdez des deals."

Formula B — Evidence-Based (highest credibility)

"From [Metric A] to [Metric B] in [Time]. Here's how:"

Formula C — Value-First (highest utility)

"The [N]-step [framework] for [specific result] (no fluff):"

Pick the formula based on post type. The hook must create a narrative gap that forces "See More."

STEP 3 — BODY STRUCTURE

Standard post:

• Hook (140 chars)
• 3-5 punchy paragraphs, each 1-3 lines
• Each paragraph = one idea, fully expressed
• No filler transitions
• Blank line between every paragraph

Carousel blueprint — from references/carousel-blueprint.md:

• Slide 1: Hook (repeat the post hook)
• Slides 2-N: One idea per slide — numbered, with visual
• Last slide: The save-worthy artifact (the thing they bookmark)
• Final slide: CTA (comment / DM / save)

STEP 4 — APPLY VOICE DNA

Rewrite the draft applying voice-dna.json:

• Match tone (directness, warmth, formality)
• Use signature phrases if defined
• Remove forbidden words
• Adjust sentence length to match documented style

STEP 5 — ANTISLOP CHECK

Flag and fix before delivering:

• Remove: "unlock the potential of", "in today's landscape", "game-changer", "thought leadership"
• Remove: any sentence that doesn't add information
• Remove: generic CTA ("Like if you agree") → replace with specific CTA ("Comment the framework you use for this — I'll compile the best ones")

STEP 6 — SAVE-WORTHY RATING

Self-score before delivering:

Save-worthy test: [Pass/Fail]
Reason: "[The specific artifact or insight the reader keeps]"
Hook formula used: [A/B/C]
Estimated engagement type: [Comments (debate) / Saves (utility) / Shares (identity)]

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Integration Points

• Reads: voice-dna.json, icp.json, hook-library.md, carousel-blueprint.md
• Triggered by: /sales:linkedin post, linkedin-orchestrator