linkedin-post

LinkedIn Authority Architecture

This skill is designed to maximize your "Dwell Time" on LinkedIn. It uses your unique {{voice_dna}} to stop the scroll.

┌─────────────────────────────────────────────────────────────────┐
│  STANDALONE (always works)                                      │
│  ✓ Hook Generation: 3 scroll-stopping variations.               │
│  ✓ Dwell-Time Formatting: Optimized whitespace & pacing.        │
│  ✓ Voice Match: Writes exactly like you (no "AI voice").        │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (connect ~~linkedin_api / TweetHunter)            │
│  + Trend Jacking: Injects current trending news/hashtags.       │
│  + Analytics Loop: Learns from your previous top performers.    │
│  + Carousel Maker: Formats content for PDF sliders.             │
└─────────────────────────────────────────────────────────────────┘

🛠 Triggers

• "Write a LinkedIn post about [Topic]"
• "Repurpose this blog into a social post"
• "Give me 3 hooks for this idea"
• "Fix this draft to be more viral"

🛠 Agent Instructions

Before Writing

1. Load Context Profiles:
   • Read ${CLAUDE_PLUGIN_ROOT}/data/2-Domaines/voice-dna.json to match the user's voice precisely.
   • Read ${CLAUDE_PLUGIN_ROOT}/data/2-Domaines/icp.json to align with the audience's pain points and jargon.
   • Read ${CLAUDE_PLUGIN_ROOT}/data/2-Domaines/business-profile.json to ensure the post aligns with overall positioning.
2. Identify Post Objective: Is the goal Brand Awareness, Lead Generation, or Topical Authority?
3. Check Source Material: If the user wants to repurpose a blog post or transcript, search ${CLAUDE_PLUGIN_ROOT}/data/3-Resources/.

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🏛 The "LinkedIn Authority" Protocol

1. The Hook (First 140 Characters)

Ref: references/hook-library.md

Goal: Stop the scroll.

• The specific outcome: "I spent $50k on ads. Here is what I learned."
• The contrarian take: "Stop doing X." Rule: Never start with "In today's world..."

2. Dwell-Time Engineering (The Body)

Ref: references/formatting-guide.md

• Whitespace Rule: No more than 2 lines per paragraph.
• Tone: Apply {{voice_dna.tone}}.
• Anti-Slop: Avoid words in {{voice_dna.forbidden_words}}.

3. Engagement & Conversion (The Footer)

Ref: references/engagement-framework.md

• Meaningful CTA: Ask a specific question.
• The P.S. Play: Promote {{business.primary_cta}} softly.

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🚀 Writing Workflow

Phase 1: Hook Generation (Always 3)

Generate exactly 3 distinct hook variations using the formulas in references/hook-library.md. Never deliver 1 hook — test options are part of the output.

Label each hook with its type:

• Contrarian hook — challenges a widely-held belief
• Specificity hook — leads with a precise number or outcome
• Story hook — opens in the middle of an action or moment
• Question hook — asks the thing they're afraid to answer publicly

Then recommend one with a 1-sentence rationale.

Phase 2: Narrative Structure

Use Hook → Story/Insight → Proof → CTA.

Phase 2b: CTA Selection

Weak CTAs are the most consistent failure in LinkedIn writing. Never use "What's your experience?" or "Thoughts?" alone.

CTA library — pick the one that fits the post:

CTA type	Template	Use when
Specific question	"If you had to fix one thing in [topic] this week, what would it be?"	Opinion posts
Poll substitute	"Have you tried [X]? Reply with: A) Yes, worked / B) Yes, failed / C) Never tried"	Research posts
Confession invite	"Tell me about a time [related embarrassing thing]. I'll start: [your story]"	Story posts
Resource offer	"I have a template for this. Want it? Say 'template' in comments."	How-to posts
Next step	"If this landed: follow for [specific promise]. I post [X] every [day]."	Authority posts

Phase 2c: Format Suggestion

Before writing the full post, scan the content for format fit:

Content signal	Recommended format	Why
Numbered list (3–10 items)	Carousel	Each slide = one item; increases dwell time dramatically
Step-by-step process	Carousel	Visual progression keeps readers swiping
Comparison (A vs B)	Carousel	Side-by-side on slides > wall of text
Personal story	Text post	Carousels break emotional narrative
Hot take / opinion	Text post	Needs to land fast — carousels dilute the punch
Data / stat breakdown	Carousel	Numbers scan better as visual slides

Carousel trigger rule: If the content is a list of 4+ items OR a step-by-step process → automatically suggest carousel format AND provide a slide-by-slide breakdown using references/carousel-blueprint.md. Do NOT require a supercharged connection for this suggestion — it's based on content structure alone.

Format choice output:

"Recommended format: Carousel — this content (5 steps) reads better as slides than a list in a text post. Here's the text version first, then the carousel breakdown."

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Phase 3: Algorithmic Audit

• Length by post type:
  • Thought leadership / opinion → 1800–3000 chars (LinkedIn rewards time-on-post)
  • Story → 1500–2500 chars
  • List / How-to → 1200–2000 chars
  • Short contrarian → 600–900 chars (deliberate brevity = signal)
• Links: "Link in comments".
• Carousel Option: If helpful, output a slide-by-slide breakdown using references/carousel-blueprint.md.

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📝 Output Format

# LinkedIn Post Draft

**Target Audience**: {{icp.job_titles}}

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[The Hook]

[The Body - formatted with whitespace]

[The CTA]

P.S. [Soft sell for {{business.offers}}]

---

**Character Count**: [X]/3000