Survey Builder

Generate outcome-aligned surveys that measure learning, gather actionable feedback, and assess expectation alignment. Surveys are copy-ready for Nancy and tied to the session's agreed learning outcomes.

Input Requirements

• Session brief with: agreed outcomes (3-4 specific, measurable), audience profile, session type/duration
• Session title and date
• Preferred survey platform (Google Forms, Typeform, etc.)
• Expectation map (if available from session-architect or expectation-mapper)

Survey Types

Pre-Survey (Before Session)

Purpose: Baseline knowledge, surface pain points, set expectations, gather material for Tim, AND discover what the audience expects before they walk in.

• 5-7 questions max
• Format mix: 1-2 scale, 2-3 multiple choice, 1-2 open-ended
• Content focus: current state, experience level, challenges, expectations

Expectation Discovery Questions (include 1-2):

• "What do you most hope to walk away with from this session?" (DECLARED expectations)
• "What has your experience been with similar trainings in the past?" (TRANSFERRED expectations)
• "What's your biggest concern about this session?" (UNMANAGED expectations / anxiety)

These feed directly into Tim's expectation map. Pre-survey responses = expectation audit data.

Post-Survey (Within 24 Hours)

Purpose: Measure outcome achievement, capture takeaways, AND assess expectation alignment.

• 7-10 questions max
• Structure:
  • 1 NPS question (1-10: "How likely to recommend to a colleague?")
  • 2-3 outcome-specific questions (mirror agreed outcomes; scale 1-5)
  • 1-2 application questions ("What's one thing you'll do differently in 30 days?")
  • 1 best-moment question ("What was the most valuable part?")
  • 1 improvement question ("What would have made this more useful?")
  • 1 open-ended ("Anything else?")

Expectation Alignment Questions (include 1-2):

• "How well did this session match what you expected?" (Scale 1-5) — direct expectation disconfirmation measurement
• "Was there anything you expected to cover that we didn't?" (surfaces unmet DECLARED or DEFAULT expectations)
• "What surprised you about this session?" (surfaces where reality exceeded or violated expectations)

Expectation Math: If pre-survey asked "What do you hope to walk away with?" and post-survey asks "How well did this match expectations?" — the delta IS the Emotion = Experience ± Expectations formula, measured.

Mid-Session Pulse (Optional, Sessions > 90 min)

Purpose: Real-time temperature check to adjust pacing AND check expectation alignment.

• 2-3 questions max
• Quick format: emoji or 1-5 scale
• Content: pacing, clarity, expectation tracking

Expectation Pulse:

• "So far, is this session what you expected? (thumbs up / sideways / down)" — real-time monitoring operation

Output Format

SURVEYS FOR: [Session Title] — [Date]
HAND OFF TO: Nancy
OUTCOMES MEASURED: [List 3-4 agreed outcomes]
EXPECTATIONS TRACKED: [Which expectation types are being surfaced]

═══════════════════════════════════════
PRE-SURVEY
Send: [X days before session]
Platform: [Google Forms / Typeform / etc.]
═══════════════════════════════════════

1. [Question text]
   Type: [Scale 1-5 / Multiple choice / Open-ended]
   Options: [If applicable]
   Measures: [Outcome or Expectation type]

...

═══════════════════════════════════════
POST-SURVEY
Send: [Within 24 hours of session]
═══════════════════════════════════════

1. [Question text]
   Type: [Scale / Open-ended]
   Maps to: [Which outcome or expectation]

...

═══════════════════════════════════════
MID-SESSION PULSE (if session > 90 min)
Deliver: [At what minute mark]
Method: [Show of hands / Poll tool / Chat]
═══════════════════════════════════════

1. [Question text]
   ...

Rules

• Outcome alignment: Every post-survey question must map to a stated outcome or expectation.
• Expectation pairing: If the pre-survey asks about expectations, the post-survey MUST measure whether they were met. The pair creates measurable data.
• Actionable data: Pre-survey surfaces information Tim can use in-session.
• Brevity: Completable in 5 minutes or less.
• Plain language: No jargon. No double-barreled questions.
• Timing & delivery: Include "send by" timing and method for Nancy.